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How a $1.6B Company Is Building Their Content Marketing Machine | Kapost Content Marketeer

How a $1.6B Company Is Building Their Content Marketing Machine | Kapost Content Marketeer | Content Marketing | Scoop.it
Chronicling the Content Marketing Revolution

Via Thomas Faltin
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Social Content Marketing and LinkedIn | Social Media Today

Social Content Marketing and LinkedIn | Social Media Today | Content Marketing | Scoop.it
This has been a year full of firsts for LinkedIn. In addition to opening its publishing platform to its members, it purchased mobile news platform Pulse in April of last year.
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Introducing The Periodic Table of Content Marketing | Econsultancy

Introducing The Periodic Table of Content Marketing | Econsultancy | Content Marketing | Scoop.it
Surprisingly, nobody has yet created a periodic table for content marketing, so I thought I'd have a go. Before I introduce it, allow me to doff my hat at Dmitri Mendeleev, who first published the periodic table of elements.
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How to Scale Content Marketing

Strategies for taking your content to the next level without breaking the bank! Eric Enge, Ammon John and Stephan Spencer share ideas on how to be more effective at content marketing.
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Why Content Marketing Fails - Forbes

Why Content Marketing Fails - Forbes | Content Marketing | Scoop.it
Why Content Marketing Fails
Forbes
In a famous essay written in 1996, Bill Gates declared that content is king.
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Behind The Brand: Why Caterpillar Went From Conservative To Buzz-Building ... - Co.Create

Behind The Brand: Why Caterpillar Went From Conservative To Buzz-Building ... - Co.Create | Content Marketing | Scoop.it
Behind The Brand: Why Caterpillar Went From Conservative To Buzz-Building ...
Co.Create
Behind The Brand: Why Caterpillar Went From Conservative To Buzz-Building Content Marketing. By Jeff Beer.
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The Experts Weigh In: 7 Stellar Examples of Content Marketing

What's the best example of content marketing in 2013? With so many great examples this year it's really a matter of opinion. But what do the experts think? W...
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Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us.

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. | Content Marketing | Scoop.it
A few weeks ago someone sent me a link to the BuzzSumo website. It is a gold mine of data regarding what content is the most shared across any topic. Cha-Ching.
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