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The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters) | Content Marketing | Scoop.it
What's the difference between content marketing and inbound marketing? Here's what 3,500 marketers said.

Via Stefano Principato
Laura Armbruster's insight:

Content - an important aspect of inbound marketing!

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Marco Favero's curator insight, September 22, 2014 10:35 AM

aggiungi la tua intuizione ...

Mr Tozzo's curator insight, September 23, 2014 11:07 AM

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)

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Press Releases Still an SEO Strategy? The Experts Speak

Press Releases Still an SEO Strategy? The Experts Speak | Content Marketing | Scoop.it
Lately I have been surprised at how many times I have seen people/companies with "Press Releases" listed as one of their main SEO strategies. I thought this wa (RT @AuthorityLabs: Press Releases Still an SEO Strategy?
Laura Armbruster's insight:

Press releases have their place, but not for SEO - at least according to these experts. How are you using press releases?

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7 Lies About SEO You Probably Believe

7 Lies About SEO You Probably Believe | Content Marketing | Scoop.it
SEO has been around for so many years that it should be easy to figure out what you should and shouldn’t do, right? I wish that were the case!
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5 Content Marketing Ideas Worth Stealing

5 Content Marketing Ideas Worth Stealing | Content Marketing | Scoop.it
Content Marketing is about creating compelling, contagious content and sharing it freely on social networks and blogs.
Laura Armbruster's insight:

How do you creating contagious content?

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How do Social Signals Impact SEO? [Infographic] - SocialTimes

How do Social Signals Impact SEO? [Infographic] - SocialTimes | Content Marketing | Scoop.it
From helping Google fine tune search results to inspiring user faith in services, social signals have become an important metric for marketers.

Via Thomas Faltin
Laura Armbruster's insight:

Social signals can quickly help you determine if your content resonates. How else do you use them?

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The State of Content Marketing

The State of Content Marketing | Content Marketing | Scoop.it
Content Marketing is hot. everyone is talking about it, but not every marketer actually knows what it is. An overview of the State of Content Marketing.
Laura Armbruster's insight:
Great reminders of everything content marketing.
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Brands must drop hierarchical structure to reap real-time marketing ... - The Drum

Brands must drop hierarchical structure to reap real-time marketing ... - The Drum | Content Marketing | Scoop.it
Brands must drop hierarchical structure to reap real-time marketing ...
The Drum
“The world is not lacking in the amount of content. There are even people out there saying now that real time is destroying content.
Laura Armbruster's insight:

Good content = contextual + quality + speed. Not easy, but worth the effort.

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A Quick Exercise to Find Big Ideas for Your Content Marketing Strategy

A Quick Exercise to Find Big Ideas for Your Content Marketing Strategy | Content Marketing | Scoop.it
CMI recently took time to brainstorm outside-the-box ideas to strengthen content marketing strategy for the business. Try the quick exercise for your business.
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A Marvel Of Online Marketing: Google's Doodles - Benzinga

A Marvel Of Online Marketing: Google's Doodles - Benzinga | Content Marketing | Scoop.it
A Marvel Of Online Marketing: Google's Doodles Benzinga Anyone involved in the care and feeding of a website knows one of the best things your online site can have is “stickiness” – something that makes users want to stay there and linger for a...
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50 Tweetable Twitter Tips You Wish You Knew Years Ago

50 Tweetable Twitter Tips You Wish You Knew Years Ago | Content Marketing | Scoop.it
Want to get more followers and increase engagement on Twitter? Or do you just want to make sure people don't think you're a space case on Twitter?
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Why Some Companies Will Never Win With Content Marketing - Forbes

Why Some Companies Will Never Win With Content Marketing - Forbes | Content Marketing | Scoop.it
Forbes Why Some Companies Will Never Win With Content Marketing Forbes Why Some Companies Will Never Win With Content Marketing After an employee accidentally tweeted “Ryan found two more 4 bottle packs of Dogfish Head's Midas Touch beer…when we...
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Why 55% of Potential B2B Buyers Might Not Trust Your Website Content

Why 55% of Potential B2B Buyers Might Not Trust Your Website Content | Content Marketing | Scoop.it
Some results in a recent B2B web usability report were surprising. Specifically, the report found that two types of website content that most marketers don't even think about play a huge role in he...

Via denbro
Laura Armbruster's insight:

About Pages have always been an important part of a website, but now are even more critical. What's on your About page?

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denbro's curator insight, April 3, 2014 2:53 PM

Like the authors, i too was surprised to learn that the two types of website content that play a huge role in helping B2B buyers move forward with a vendor are - drum roll please - the Contact and About Us pages. Simple stuff that everyone has, well not exactly.

 

One reason companies may leave off contact information — and instead force people to contact them through a one-size-fits-all form — is because it’s harder to track people when they call or email. By tying a web form to a marketing automation or CRM system, it’s easier to get names into a database and then track subsequent conversations with them.

 

But here’s the thing: Their findings say that the vast majority of buyers prefer to contact vendors through email (81 percent) or phone (58 percent).

 

The second section that'c critical for building trust, the About Us, page often lacks details with photos of team members or links to their social media profiles. About Us pages can also showcase media coverage as well as sponsorships and participation in relevant events so potential customers can meet you face to face. 

 

 

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The Value of a Corporate Culture Built on Sharing

The Value of a Corporate Culture Built on Sharing | Content Marketing | Scoop.it

.The most successful organizations not only share information, but have a culture that encourages this making it unnecessary to even think about an action, instead it is just organic.  These organizations have all its people acting as one, which make them very tough competitors.  Any useful information that comes in at any level, is immediately shared with the appropriate area inside the company.  Not because of policy, but rather it’s making the company better and there will be feedback on the results of every piece of data coming into the system.  In this type of organization, the sales team not only shares competitor information with CI or strategy, but they know what information is relevant, why it’s relevant and how to take a small clue and get just a little more information. 


Via Mark E. Deschaine, PhD
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Solomon Ilaboya (CAPM)'s curator insight, November 26, 2013 2:39 PM

Cooperation and sharing are the hallmark of successful organizations; competition and hoarding of information is detrimental to the success of any organization.

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37 Tips for Writing Emails that Get Opened, Read, and Clicked - Copyblogger

37 Tips for Writing Emails that Get Opened, Read, and Clicked - Copyblogger | Content Marketing | Scoop.it
Does it feel like a big challenge to get people to open and read your emails? It doesn't really need to be so hard ...
Laura Armbruster's insight:

GREAT tips! My personal favorites - quit cleverness, highlight benefits, use the word "you," and my most favorite - don't be creepy! What are your favorite tips?

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What immersive web design can do for your brand | Analysis | Marketing Week

What immersive web design can do for your brand | Analysis | Marketing Week | Content Marketing | Scoop.it
New technology is enabling brands to make their online content more immersive.
Laura Armbruster's insight:

Immersive equals better interaction, something we all want from our web visitors and customers. Check out these examples of seriously immersive design. Very cool!

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75 Resources for Writing Incredible Copy that Converts

75 Resources for Writing Incredible Copy that Converts | Content Marketing | Scoop.it
This resource guide provides links that will give you a strong foundation for writing great web copy. In order to write effective web copy, it’s necessary to understand the principles of copywriting as a discipline.
Laura Armbruster's insight:

For your summer reading list...developing content is more than putting stuff on blogs or video. There are multiple components, and this list will help you get started!

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Which Comes First – the Customer or the Employee? | Kick It Marketing

Which Comes First – the Customer or the Employee? | Kick It Marketing | Content Marketing | Scoop.it

By creating an ecosystem that nurtures the overall culture, employees, customers and the community, companies will become a brand that is easy to follow, easy to purchase from, and easy to refer to others. This is all well and good, but you may be wondering what this has to do with content marketing? Everything!

Laura Armbruster's insight:

Which comes first - employees or customers? Or is it both? 

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SEO Trends: What We're Seeing in 2014 - Business 2 Community

SEO Trends: What We're Seeing in 2014 - Business 2 Community | Content Marketing | Scoop.it
SEO Trends: What We're Seeing in 2014 Business 2 Community When it comes to SEO, marketers, bloggers and anyone with insight into the discipline put together forecasts and lists detailing what trends they think are going to explode the following...
Laura Armbruster's insight:

Some good reminders, especially that how you build links has changed. Building good links should be part of a brand / content strategy.

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Free Content Marketing Tools For Better Looking Content - Business 2 Community

Free Content Marketing Tools For Better Looking Content
Business 2 Community
I run content marketing for a startup. I love the fast-paced, open-minded environment of a startup, and I'm learning more everyday.
Laura Armbruster's insight:
Tools are being developed so quickly it's hard to keep up. Always nice to have insights on what works. I also like PicMonkey for images. What are your favorites?
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Major Exploits Found in All in One SEO Pack WordPress Plugin - SEW

Major Exploits Found in All in One SEO Pack WordPress Plugin - SEW | Content Marketing | Scoop.it
If you use the popular "All in One SEO Pack" WordPress plugin, you should update immediately. Vulnerabilities have been discovered that could get you kicked out of Google's search results, or leave you open to JavaScript ...
Laura Armbruster's insight:

Regular updates are critical, but jumping on these are really important. Make sure you update ASAP!

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5 Frightening Truths About Content Marketing - Business 2 Community

5 Frightening Truths About Content Marketing - Business 2 Community | Content Marketing | Scoop.it
5 Frightening Truths About Content Marketing
Business 2 Community
Business 2 Community is an independent online community focused on sharing the latest news surrounding Social Media, Marketing, Branding, Public Relations & much more.
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Why You Should Care About LinkedIn's Content Marketing Score - Fast Company

Why You Should Care About LinkedIn's Content Marketing Score - Fast Company | Content Marketing | Scoop.it
Fast Company
Why You Should Care About LinkedIn's Content Marketing Score
Fast Company
The key to killing it on LinkedIn is undoubtedly content, something that LinkedIn recently confirmed with its unveiling of the Content Marketing Score.
Laura Armbruster's insight:

Use every opportunity to learn more about your audience. This tool will help!

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Brand Storytelling and HOW It Works - Content+Design, by Readz

Brand Storytelling and HOW It Works - Content+Design, by Readz | Content Marketing | Scoop.it
Brand storytelling really works and is absolutely essential, now more than ever, to the success of your brand.

Via Readz
Laura Armbruster's insight:

Are you engaging others with stories? Or just slamming facts at them and crossing your fingers?

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A Sustainable Process for Optimized Content Marketing and Brand Publishing - Business 2 Community

A Sustainable Process for Optimized Content Marketing and Brand Publishing - Business 2 Community | Content Marketing | Scoop.it
A Sustainable Process for Optimized Content Marketing and Brand Publishing Business 2 Community For brands generating a lot of content it's ideal to establish an editorial calendar and take advantage of the many content optimization, PR, social...
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Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings

In todays Whiteboard Friday Rand discusses how looking at people and their interests may drive more traffic in the long run more so then trying to rank for s...

Via Julie Burgmeier, Readz
Laura Armbruster's insight:

Content marketing - about people first. Readers over rankings!

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Julie Burgmeier's curator insight, January 30, 2014 12:39 PM

moving in this direction for small biz...said the hummingbird as it went buzzzzz bizzzzz