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Quick Course On Effective Website Copywriting - Smashing Magazine

Quick Course On Effective Website Copywriting - Smashing Magazine | Content Marketing | Scoop.it
Hiring a professional copywriter can be very expensive, which is one of the reasons why this is a valuable skill to have yourself.
Karen Tracey McCarty's insight:

As a veteran in this industry for 26 years, uh hum... hold the snarky age comments... I have to agree with David Ogilvy when he asked "would you choose a gallbladder surgeon who knows where the gallbladder is or someone who merely relies on his own intuition?""(paraphrased). While it's ridiculous to think just anyone can write good copy by following some tips, this article is helpful nevertheless for folks who are forced to turn a phrase from time to time.

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Web fonts from Linotype.com - Font Technology

Web fonts from Linotype.com, web fonts, fonts, linotype
Karen Tracey McCarty's insight:

We all know that font choice is critical to communicating your brand properly as well as an important component for legibility in both print and web design. But did you think about the fact that line spacing determines how likely someone is to read your content online? 

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40 Creative Package Designs - Speckyboy Design Magazine

40 Creative Package Designs - Speckyboy Design Magazine | Content Marketing | Scoop.it
They tell you not to judge a book by it’s cover, nor a fish by it’s scales. Usually they’re trying to get you to reserve judgment, despite poor something or someone’s poor appearance. Even so,...
Karen Tracey McCarty's insight:

Just for fun. Some really innovative and darn cool packaging design.

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Do You Know Why Old Content is the King of Content Marketing?

Do You Know Why Old Content is the King of Content Marketing? | Content Marketing | Scoop.it
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important.

Via janlgordon
Karen Tracey McCarty's insight:

Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.

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janlgordon's comment, August 29, 2013 1:01 AM
Austin Grady You're very welcome!
Albert Green's comment, September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings.
And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all.
SBESSCPA's curator insight, February 12, 2014 2:40 PM

Do something with your old data -- turn it into website and social media content.....