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Is Content Marketing changing SEO?

Is Content Marketing changing SEO? | Content Marketing | Scoop.it
Is Content Marketing already the most important aspect of SEO
SEO or search engine optimisation is all about link building
and on-page keyword optimization, but with search engines like
Google redu

Via TechinBiz
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Steven Mallach's curator insight, July 13, 2013 2:49 PM

The short answer is yes. The considered answer is that SEO and Content Marketing are very different. The guide should be what Google recognises as 'adding value to the user experience of the Internet'.

 

My advice to clients - listen to what Matt Cutts from Google has to say about content and don't be fooled into believing that SEO is a magic bullet.

 

From Mr Cutts' blog:

 

"Here’s my rule of thumb: if someone sends you an email with an SEO offer out of the blue, be skeptical."

 

SEO has its place, and that place is about 3% of the copy that is associated with really engaging content, or in the structure of a website, the days of copy jam packed with SEO terms (even the long tail type) are coming to an end.

 

That said, if you can find a really good SEO writer who can develop clever, engaging copy, then have a chat with them.

Tyler Richendollar's curator insight, July 15, 2013 9:09 AM

To read later.

MasterKom Indonesia's curator insight, August 23, 2013 8:24 AM
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6 Keys to Rebooting Your Content Marketing

6 Keys to Rebooting Your Content Marketing | Content Marketing | Scoop.it
Throughout his book, "CTRL ALT DELETE", Mitch Joel offers dozens of ideas that will impact the future of content marketing. Here are six of the notable trends that content marketers will need to know to make informed ...
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Content Marketing's Dirty Little Secret - Forbes

Content Marketing's Dirty Little Secret - Forbes | Content Marketing | Scoop.it
CMSWire
Content Marketing's Dirty Little Secret
Forbes
The other day my fellow Forbes scribe Robert Wynne penned Content Marketing – The Real Story.
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