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[Infographic] 10 Tips For Writing Content That Ranks in 2013 ...

[Infographic] 10 Tips For Writing Content That Ranks in 2013 ... | Content Marketing | Scoop.it
According to an infographic from ContentVerve.com, Google actually prefers natural-sounding content. Guess what? People do too. So, instead of writing content that is packed with a bunch of keywords crammed together, ...
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How To Choose A Blog Topic - Business 2 Community

How To Choose A Blog Topic - Business 2 Community | Content Marketing | Scoop.it
How To Choose A Blog Topic: According to Hubspot, companies who create, optimize and promote their blogs get 5... http://t.co/mzYUuSsmX3
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7 Blogging Mistakes B2B Marketers Make

7 Blogging Mistakes B2B Marketers Make | Content Marketing | Scoop.it

We have all seen the floundering corporate blogs. Most of them have made one (or more) of these easily avoided mistakes.

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5 Email Subject Line Strategies That Will Increase Your Open Rates - Unbounce

5 Email Subject Line Strategies That Will Increase Your Open Rates - Unbounce | Content Marketing | Scoop.it
You slaved over your email subject line copy, clicked send and... noone even opened your email! Learn how you can craft the perfect email subject line.

 

Digest...

 

1. Be Specific

When you’re not sending transactional or notification emails, you’re going to be sending newsletters or one-off campaigns, generally not triggered by any particular event. In this case the trick with subject lines is generally to be original and to pique curiosity.

Raising curiosity is no mean feat but a general rule of thumb is to ask questions.

 

2. Localize, Personalize and Target

Personalization comes in many forms. Using customer attributes and actions to tailor the email you’re sending and your subject lines is one of the most powerful things you can do.

 

3. Build Momentum (…ie don’t email out of nowhere)

Using auto-responders in order to email customers in series is an extremely powerful aspect of lifecycle email marketing. Series allow you to ensure your recipients know exactly who you are and give you the chance to build momentum, increasing your open rates dramatically.

 

4. Test, Test, Test

This is just one example of a quote thrown around as fact but, the truth is, you can never be sure this will hold true for your own audience. Mailchimp recently published a whole bunch of statistics on subject line length that reveal the truth: there is no hard and fast rule when it comes to subject line length: it’s completely relatively to your target audience so you need to draw your own conclusions!

 

5. It’s Not Just About The Subject Line

Here are three things you should try:

Put the name of your company in the ‘from’ fieldMove the position of ‘Open in your browser’Use an H1 tag that has meaning: Never waste ‘headings’ in the body of your email. Make sure you include a H1 tag or bold text at the top of your email content that is relevant and will give a good idea of the body of the campaign.
Via CYDigital
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CYDigital's curator insight, July 10, 2013 9:41 AM

Item #4 is the most critical: constantly test. Best practices give you guidance, but the testing of the best practices and the subsequent modifications provide you with the data you need to continually optimize. And Subject Lines are probably the easiest component to test, and the most impactful on your analytics.


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Creating Good Content For Your Business | Digital Information World

Creating Good Content For Your Business | Digital Information World | Content Marketing | Scoop.it
The No Hype, Buzzword Free Guide For Your Business To Creating good content for your business.
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Effective content marketing: writing for the success of your business - Memeburn

Effective content marketing: writing for the success of your business - Memeburn | Content Marketing | Scoop.it
Memeburn
Effective content marketing: writing for the success of your business
Memeburn
If you vaguely pay attention to what is going on in the world of digital marketing, you should have heard of the term content marketing or content strategy.
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Marketing Cooler: 'Content Development' is more than just writing; it's a strategy - Billings Gazette

Marketing Cooler: 'Content Development' is more than just writing; it's a strategy - Billings Gazette | Content Marketing | Scoop.it
Marketing Cooler: 'Content Development' is more than just writing; it's a strategy Billings Gazette I began my marketing career as a writer, doing what all good writers do: crafting copy that told the unique stories of my clients to the audiences...
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How to Find Great Content to Share on Twitter | Social Media Examiner

How to Find Great Content to Share on Twitter | Social Media Examiner | Content Marketing | Scoop.it
Get more for your business out of your Twitter marketing: Here are 3 ways to discover content that drives greater engagement with your Twitter following.
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10 Tips for Writing Content that Ranks - Social media news, strategy ...

10 Tips for Writing Content that Ranks - Social media news, strategy ... | Content Marketing | Scoop.it
While there is no simple formula for achieving top positions in search results, these tips will help appease both search engines and your site visitors. In addition to the tips above, focus on adding new and sharable content to ...
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30 Outdated Leadership Practices Holding Your Company Back

30 Outdated Leadership Practices Holding Your Company Back | Content Marketing | Scoop.it

According to the American Society of Training and Development, U.S. businesses spend more than $170 Billion dollars annually on leadership-based curriculum. My question is this; to what end? Are we producing better leaders or just more people who hold positions of leadership? What makes a leader successful? It seems like we should have the answer by now. However the sad reality is many organizations simply don’t even know where to begin. As you might have guessed, the author has a few suggestions…


Via The Learning Factor
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The Learning Factor's curator insight, July 30, 2013 6:23 PM

According to the American Society of Training and Development, U.S. businesses spend more than $170 Billion dollars annually on leadership-based curriculum. My question is this; to what end?

Juan Trujillo's comment, August 1, 2013 12:42 PM
Vicki Kossoff: Brilliant work. Thanks.
Don Cloud's curator insight, August 8, 2013 9:01 PM

Another title for this article is "30 Outdated Leadership Practices Holding your Military Unit Back"

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How to Choose a Blogging Platform

How to Choose a Blogging Platform | Content Marketing | Scoop.it
A free white paper reviews the different kinds of blogs, and reviews the most popular blogging tools according to the nine most important criteria for success.

 

Acording to Wikipedia, the term “blog” has been around since 1999. I’ve personally been blogging since 2004. Over the years, I’ve test-driven dozens of blogging platforms, including some social network/blogging hybrids like Tumblr and Posterous. Some of the blogging solutions I’ve used in that time are still around, while some have faded into “web 2.0″ oblivion.


Blogging software has settled down quite a bit, but it can still be daunting to new bloggers. Choosing a blogging platform is one of the first decisions you’ll make (right after deciding whether you should be blogging at all). It’s a choice that can set you up for success or frustration. There are many things to consider when choosing where to blog. All of the major platforms have their particular strengths and weaknesses. Each blogger has his or her own priorities and needs. Finding the best match between them can take a lot of time and energy.


Even those who’ve been blogging for a while need to periodically review their tools to make sure they still make sense. If you started a blog years ago, you might be wondering if there’s a better new solution out there than your current platform. You might wonder if your platform is getting in the way of greater success with your blog. Or you might just be ready for a change. It can be a time consuming process, figuring out what’s available now, and then sorting out if it’s worth making a switch.


Because we’re all about providing helpful advice, we’ve just written a white paper, sponsored by OverBlog, which reviews eight of the most popular blogging platforms across the nine most important criteria for blogging success.


The white paper takes a “start with the end in mind” approach by first clarifying why you want to blog. It looks at the different types of blogs, ranging from personal and hobby blogs to corporate blogging. It reviews a number of free, commercial and “hybrid” blogging platforms according to their strengths and weaknesses in areas like SEO, social integration, customization, cost, and ease of use.


There’s no “perfect” blogging solution out there, but there probably is a best fit solution for you. This white paper is there to take some of the time and effort out of figuring that out.


Check it out at How To Choose a Blogging Platform. We hope you find it useful.

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12 Reasons Why Blogging Is The #1 B2B Marketing Tactic

B2B companies who blog are able to increase awareness, credibility, search engine rankings and leads - all while linking marketing efforts back to business goals.

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How to do Keyword Research the Smart Way: Targeting Interest and Intent

How to do Keyword Research the Smart Way: Targeting Interest and Intent | Content Marketing | Scoop.it

These days, effective keyword research is an increasingly important skill for digital marketers. Not only do they need to know how to develop a good keyword list for PPC and SEO, but smart content marketers use keyword research to find out what topics they should write about and what phrases they should use while writing.

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Blogging is More Important Today than Ever Before | Social Media ...

Blogging is More Important Today than Ever Before | Social Media ... | Content Marketing | Scoop.it
Does your company have a blog or learning center with new content added on a regular basis? If not, you are missing a huge opportunity to increase your company's visibility and therefore your digital reach.
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7 Ways to Jump Start Your Next (or First) Email Campaign - Business 2 Community

7 Ways to Jump Start Your Next (or First) Email Campaign - Business 2 Community | Content Marketing | Scoop.it
Business 2 Community
7 Ways to Jump Start Your Next (or First) Email Campaign
Business 2 Community
They will actually swipe ideas from other writers to create good content for clients.
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How to Keep the Good Content Ideas Flowing | Content Marketing ...

How to Keep the Good Content Ideas Flowing | Content Marketing ... | Content Marketing | Scoop.it
There are countless tips and tricks for attracting people to your blog or social media profiles, but it really all boils down to one question: Is your content.
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Blogging Best Practices | Social Media Today

Blogging Best Practices | Social Media Today | Content Marketing | Scoop.it
Learn how to be a great blogger -- even if you're not a great writer -- with these tips.
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10 SEO Copywriting Tips For Writing Content That Ranks In 2013 [Infographic] - Social Barrel

10 SEO Copywriting Tips For Writing Content That Ranks In 2013 [Infographic] - Social Barrel | Content Marketing | Scoop.it
10 SEO Copywriting Tips For Writing Content That Ranks In 2013 [Infographic]
Social Barrel
The first tip is to write for humans and optimize for robots. According to this, Google prefers natural content more than obvious SEO stuff.
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