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How to Make Your Landing Page More Persuasive Using Buying Modalities - Unbounce

How to Make Your Landing Page More Persuasive Using Buying Modalities - Unbounce | content marketing | Scoop.it

Digest...

 

Competitive buying modality

>>  A clear unique value proposition

>>  Notable client logos

>>  Quizzes and assessments

 

Spontaneous buying modality

>>  Hard-to-resist guarantees

>>  Elements of urgency

>>  Directional cues

 

Methodical buying modality

>>  A clear, step-by-step process

>>  Promise of superior service

>>  Believable testimonials and hard evidence for claims

 

Humanistic buying modality

>>  Testimonials from real customers

>>  Personable copy

 

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Via CYDigital
Jason Voelker's insight:

Looks like the traditional buying behaviors still rule, but with a twist. 

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CYDigital's curator insight, December 7, 2014 9:31 PM

Of course, you have no idea who in your DB is who. Answer (and corroborated in the post): cater to each one in your landing pages.

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Rescooped by Jason Voelker from The MarTech Digest
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How to Make Your Landing Page More Persuasive Using Buying Modalities - Unbounce

How to Make Your Landing Page More Persuasive Using Buying Modalities - Unbounce | content marketing | Scoop.it

Digest...

 

Competitive buying modality

>>  A clear unique value proposition

>>  Notable client logos

>>  Quizzes and assessments

 

Spontaneous buying modality

>>  Hard-to-resist guarantees

>>  Elements of urgency

>>  Directional cues

 

Methodical buying modality

>>  A clear, step-by-step process

>>  Promise of superior service

>>  Believable testimonials and hard evidence for claims

 

Humanistic buying modality

>>  Testimonials from real customers

>>  Personable copy

 

► Receive a FREE daily summary of The Marketing Technology Alert ◄


Via CYDigital
Jason Voelker's insight:

Looks like the traditional buying behaviors still rule, but with a twist. 

more...
CYDigital's curator insight, December 7, 2014 9:31 PM

Of course, you have no idea who in your DB is who. Answer (and corroborated in the post): cater to each one in your landing pages.

Scooped by Jason Voelker
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Dominate Page 1 Search Results using Social SEO

Dominate Page 1 Search Results using Social SEO | content marketing | Scoop.it
How to Dominate Page 1 Search Results using Social SEO and Social SEM to get Multiple Page 1 Rankings on Google to increase your social media traffic
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Rescooped by Jason Voelker from Google Plus and Social SEO
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A Social Media Audit Template for Social Media Managers

A Social Media Audit Template for Social Media Managers | content marketing | Scoop.it
Conducting a social media audit? Want to know more about what it entails? Here’s a social media audit template to help you out.

Via Neil Ferree
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Neil Ferree's curator insight, November 4, 2014 7:40 PM

Once you've executed and documented your social media audit knowing How to Manage Your Social Media Presence will be much easier but not less work.