Content Marketing
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What Types of Content Actually Drive Leads? | Social Media Today

What Types of Content Actually Drive Leads? | Social Media Today | Content Marketing | Scoop.it

You may come to understand which types of content drive more leads and conversions for your business, but another factor to consider is the time and money that goes into different types of content.

 

I recently read an estimate that content marketing is now a $44 billion industry. This got me thinking – what does that even mean? Did “content marketing” even exist ten years ago? The reality is that content marketing has always existed. It’s the labelling of it and the tactics within it that have evolved over time. Thirty years ago a big-time professional services firm (accounting, law, consulting – pick your poison) still put together whitepapers, articles, graphs, and videos for the purpose of positioning themselves as thought-leaders and to ultimately drive leads.

 

Where things have changed is the delivery of such content. Whereas before content was delivered primarily through ads, mail, memos, and events, today content is delivered digitally. It’s delivered through email, social media, and search engines (SEO). It’s delivered across device platforms, browsers, screen sizes, and even countries....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 9, 2013 2:18 PM

Zooming in on what really works in social media.

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A Beginner's Guide to Content Marketing | Social Media Today

A Beginner's Guide to Content Marketing | Social Media Today | Content Marketing | Scoop.it
Any form of marketing that relies on or draws from editorial content is considered content marketing. It has always existed, although what it's called and the tactics around it have matured over time.
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What's Next for Content Marketing: No Content - Huffington Post

What's Next for Content Marketing: No Content - Huffington Post | Content Marketing | Scoop.it
MediaPost Communications
What's Next for Content Marketing: No Content
Huffington Post
Content marketing is all the rage right now, and for good reason. In a digital world, people's attention is divided among a nearly infinite range of media choices.
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Where Search, Social Media Content, and Content Marketing Meet

Where Search, Social Media Content, and Content Marketing Meet | Content Marketing | Scoop.it
Most marketers see that people come before search engines. Otherwise, opinions diverged in our Tweet Chat on search, social media content and content marketing.
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16 Ways to Improve Your Content Marketing Strategy - CIO

16 Ways to Improve Your Content Marketing Strategy - CIO | Content Marketing | Scoop.it
CIO
16 Ways to Improve Your Content Marketing Strategy
CIO
Dozens of Web content experts had advice to offer.
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The C-Word: Five rules for the new content era | Marketing Magazine

The C-Word: Five rules for the new content era | Marketing Magazine | Content Marketing | Scoop.it
The lean-back, passive model of mass-market media consumption is under attack. But are brands in danger of viewing content as the marketing industry's (Embrace the sharing economy!

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Top 10 Reasons Why You Need a Content Marketing Strategy ...

Top 10 Reasons Why You Need a Content Marketing Strategy ... | Content Marketing | Scoop.it
Top Ten reasons why your brands needs a content marketing strategy, including the need to feed your social media marketing efforts.
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Create a Manageable Content Strategy that Works

Create a Manageable Content Strategy that Works | Content Marketing | Scoop.it
Create a Manageable Content Strategy that Works.
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5 Steps to Create Compelling Content Through Infographics

5 Steps to Create Compelling Content Through Infographics | Content Marketing | Scoop.it
Use this step-by-step guide to develop a winning topic, find the data you need, and get your compelling infographic content in front of the people who matter.
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Matt Cutts on Links & How to Succeed With Content Marketing ...

Matt Cutts on Links & How to Succeed With Content Marketing ... | Content Marketing | Scoop.it
In a newly published interview with Eric Enge, Google's Matt Cutts chats about several aspects of marketing, and link building was front and center. Here are some emerging themes of that discussion, key takeaways, and what ...
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5 Major Content Marketing Problems (with 5 Helpful Solutions)

5 Major Content Marketing Problems (with 5 Helpful Solutions) | Content Marketing | Scoop.it
Content marketing can be complex, but marketers are often to blame for the problems they encounter. Check out these 5 content marketing problems and solutions.
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The State of Mobile Content Marketing #Infographic - ExactTarget

The State of Mobile Content Marketing #Infographic - ExactTarget | Content Marketing | Scoop.it
We had the pleasure of partnering with Compendium and the Marketing Tech Blog to produce this infographic on content marketing in the mobile age. Below you will find the infographic that includes stats from: eMarketer ...
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Content Marketing Mistakes | Social Media Today

Content Marketing Mistakes | Social Media Today | Content Marketing | Scoop.it
The science of content marketing is much bigger than publishing an occasional blog. Custom content has grown into a 43.9 billion dollar industry, and even skeptics have to admit that it's serious business.
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Marketing Insight: Whitepapers and Inbound Marketing ...

Marketing Insight: Whitepapers and Inbound Marketing ... | Content Marketing | Scoop.it
Nowadays, a whitepaper can be just about anything. In the olden days of the 1980s, it typically meant a definitive exploration of a specific topic, often 20 pages or more. The author (and their organization) would be recognized ...
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How a Content Marketing Strategy Can Drive Growth

How a Content Marketing Strategy Can Drive Growth | Content Marketing | Scoop.it
Many firms struggle with online marketing and wonder why they are not driving in as much business as competitors. In most cases, these firms are missing a key component of on online strategy: content marketing.
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How to Design Your Content Strategy in 12 Steps - CMSWire

How to Design Your Content Strategy in 12 Steps - CMSWire | Content Marketing | Scoop.it
How to Design Your Content Strategy in 12 Steps
CMSWire
Customer Experience: 12 Steps to Designing Content Strategy Designing your own content strategy is one of the most enjoyable, useful and essential tasks of a content professional.
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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey | Content Marketing | Scoop.it
There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero's journey.

Via José Carlos, Hans Heesterbeek, siobhan-o-flynn
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Hans Heesterbeek's curator insight, July 29, 2013 5:17 AM

The hero's journey could be helpful in writing authentic stories. 

siobhan-o-flynn's comment, July 29, 2013 7:35 AM
it can also be really redundant
siobhan-o-flynn's curator insight, July 29, 2013 7:36 AM

Because the hero's journey is soooo cookie-cutter now - take some thought as to how to add greater richness to this most-familiar narrative arc

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The Often Forgotten Ingredient For Measuring Content Marketing

The Often Forgotten Ingredient For Measuring Content Marketing | Content Marketing | Scoop.it
Content marketing is now a way of life for B2B businesses. It’s one of the primary ways B2B marketers generate and nurture leads, establish thought leadership, build their brands, expand their...

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Getting started with content marketing on LinkedIn

Content marketing on LinkedIn is the new best practice. Get the facts about building authentic customer relationships with over 225 million professionals world
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How to Use Infographics to Bring Traffic to Your Site - SocialFish

In order for your blog or website to stay alive and well, you need traffic. This traffic must be constant, and in an ideal world, it should always be growing.
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5 Tips Every Content Curator Needs to Write Better Calls-to-Action

5 Tips Every Content Curator Needs to Write Better Calls-to-Action | Content Marketing | Scoop.it
Without an effective call-to-action, content marketing efforts are just writing exercises. Use these 5 tips every content curator needs to write better CTAs.
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5 Lessons from Coca Cola's New Content Marketing Strategy

5 Lessons from Coca Cola's New Content Marketing Strategy | Content Marketing | Scoop.it
Coca Cola has realised their marketing strategy that has worked well for decades needed to evolve. They are moving from "Creative Excellence" to "Content Excellence". The rise of social media networks has driven this change.
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5 Tips on How to Boost Your Content Marketing Strategy

5 Tips on How to Boost Your Content Marketing Strategy | Content Marketing | Scoop.it
Brands of all stripes ignore content marketing at their own peril. As more and more media budgets shift from ad schedules to demand for content marketing and native advertising, companies need to have a legitimate strategy in place.
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Report: Lead generation top goal for B2B content marketing - BtoB Magazine

Report: Lead generation top goal for B2B content marketing - BtoB Magazine | Content Marketing | Scoop.it
Report: Lead generation top goal for B2B content marketing BtoB Magazine Baltimore, Md.—Lead generation is the most common content marketing goal for b2b tech marketers, cited by 71% of respondents to a survey by Holger Schulze, group owner of the...
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Content Strategy Best Practices and Ideas | Social Media Today

Content Strategy Best Practices and Ideas | Social Media Today | Content Marketing | Scoop.it
One of the most fun and frustrating things to do working in social media is coming up with content strategies. Developing a great strategy is the opportunity to present a brand in a way that is informative, entertaining and useful.
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