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Bloggers Aren’t Just Bloggers: A Solid Example of Multi-Channel Marketing

Bloggers Aren’t Just Bloggers: A Solid Example of Multi-Channel Marketing | Content Marketing | Scoop.it
Learn the value of a multi-channel marketing approach from this case study of an influencer outreach campaign created by Daily's Cocktails and Wholly Guacamole.
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How to Generate Awareness Using PPC

How to Generate Awareness Using PPC | Content Marketing | Scoop.it
The next time you're ready to launch a new product or service, be sure to include awareness campaigns in your marketing mix. Here's what you'll need to do to create search volume where none exists with the help of PPC advertising.
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13 things we learnt from our content marketing strategies live chat - The Guardian (blog)

13 things we learnt from our content marketing strategies live chat - The Guardian (blog) | Content Marketing | Scoop.it
The Guardian (blog) 13 things we learnt from our content marketing strategies live chat The Guardian (blog) Maintain a blog and embrace social media if you're starting from scratch:The panel explained the best ways for small businesses who are new...
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