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Rescooped by David Chanrion from LAB LUXURY and RETAIL ® : MARKETING & COMMUNICATION : Retail - Expérience Client - Luxe - Digital in Store - Future of Retail - Commerce Connecté - Omnicanal - Social Marketing - Influence - Réseaux Sociaux -Transformation Digitale
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Les stratégies des retailers américains à dupliquer

Les stratégies des retailers américains à dupliquer | content marketing | Scoop.it
Déjà ébranlé par le bouleversement de son modèle économique, le secteur du retail américain doit à présent affronter la concurrence des géants de l'e-commerce qui ouvrent leurs points de vente physiques. Leur riposte? Réenchanter l'expérience client en magasin.

Via Richard Compte, Jérôme MONANGE
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Rescooped by David Chanrion from Institut de l'Inbound Marketing
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Les règles du Storytelling par Pixar

Former Pixar story artist Emma Coats tweeted this series of “story basics” in 2011.https://twitter.com/lawnrocket These were guidelines that she learned from her more senior colleagues on how to create appealing stories. I superimposed all 22 rules over stills from Pixar films to help me remember them. (All Disney copyrights, trademarks, and logos are owned by The Walt Disney Company.)


Via Jeff Domansky, Jean B. Wlodarczyk, Jerome Simon conseiller immobilier Montpellier
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Jeff Domansky's curator insight, September 20, 2013 1:55 PM

Good tips for storytellers.

Jerome Simon conseiller immobilier Montpellier's curator insight, October 8, 2013 4:33 PM

une belle keynote, instructive de plus

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Understanding Content Marketing and the Power of Google+

Understanding Content Marketing and the Power of Google+ | content marketing | Scoop.it

Content marketing, to work, requires an informed understanding of what you want your website to do.

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Rescooped by David Chanrion from Institut de l'Inbound Marketing
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Comment créer du contenus favorisant l'engagement #infographie

Comment créer du contenus favorisant l'engagement #infographie | content marketing | Scoop.it
Créer régulièrement du contenu est une tâche qui peut être ardue.Voyez 9 étapes qui peuvent vous aider à structurer votre mécanisme de création de contenu.

Via Jerome Simon conseiller immobilier Montpellier
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Jerome Simon conseiller immobilier Montpellier's curator insight, July 23, 2013 10:09 AM

9 étapes qui peuvent vous aider à structurer votre mécanisme de création de contenu.

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How to Find More Content Ideas than You’ll Ever be Able to Write

How to Find More Content Ideas than You’ll Ever be Able to Write | content marketing | Scoop.it
You’ve probably heard this writing advice before: content is king, write 500 words a day, and commit to a regular posting schedule.
It’s frustrating advice because it’s so damned correct that it almost hurts.
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The Complete Twitter Content Strategy Guide | SEJ

The Complete Twitter Content Strategy Guide | SEJ | content marketing | Scoop.it
Engagement on Twitter is like a cocktail party discussion. We want an audience, and we try to provide valuable messages and content to get people hooked.
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How to Do Content Marketing With Storify

Visit http://socialmediamarketinggirl.com/how-to-do-content-marketing-with-storify/ to read additional tips on doing content ...youtube.com
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Rescooped by David Chanrion from Content Marketing & Content Strategy
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10 Tools to help protect Your Blog from Content Theft

10 Tools to help protect Your Blog from Content Theft | content marketing | Scoop.it

The following online tools can be used to discover whether your content has been stolen or not. What you do after that is another story.


Via Stefano Principato
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Stefano Principato's curator insight, July 29, 2013 4:24 PM

You can learn about the various Creative Common licenses on the Creative Commons website.

John S. Bell's curator insight, July 29, 2013 5:42 PM

Control your content.

Rescooped by David Chanrion from Content marketing and management.
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Content Marketing From Start to Finish (a B2B Marketer's Journey) - Business 2 Community

Content Marketing From Start to Finish (a B2B Marketer's Journey) - Business 2 Community | content marketing | Scoop.it

Watch out for product jargon and corporate speak...The task of marketing to a B2B buyer is complex, because you, the seller, must understand the buyer’s questions (AND the questions of other ‘influencers’ the main buyer relies on consulting) throughout the buying journey.Many B2B marketers seem to respond by complicating their language and message by wrapping it up in jargon laden corporate speak, especially in the middle and lower funnel, when they retreat quickly to the safety of “product speak” instead of focusing on getting the sequence of messaging right....


Via Jeff Domansky, i-SCOOP
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Jeff Domansky's curator insight, June 14, 2013 1:22 PM

Watch out for product jargon and corporate speak in your content....