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Scooped by Christine delaGarza
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5 Tools to Curate Content like a Pro

5 Tools to Curate Content like a Pro | Content Marketing | Scoop.it
Have you noticed more content curation sites popping up in the last few months?

Would you like to learn a content curation strategy that can help you share valuable content and generate social media engagement?
Christine delaGarza's insight:

I appreciate Marcela sharing her strategy - how she uses these tools individually and together.

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Rescooped by Christine delaGarza from The MarTech Digest
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4 Examples of Real-World Companies Implementing Successful Content Curation

4 Examples of Real-World Companies Implementing Successful Content Curation | Content Marketing | Scoop.it

We love content curation: it's a tremendous means to deliver potentially useful information to your market.  Besides The Marketing Automation Alert, here are a few great examples of content curation...

 

87% of marketers are using content marketing as a mainstream strategy while planning their marketing programs (B2B Marketing Trends 2012) and while still a new player, content curation is a strong player to help with marketing goals.

 

Content curation as defined by Rohit Bhargava, is someone “who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” Creating original content to fill those programs can be expensive and time consuming but does content curation really work? Here are 4 examples of companies who have and are successfully curating content:

Openview Labs

Everything Tile and Stone

United Nations

Oregon Wine Board


Via CYDigital
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CYDigital's curator insight, January 22, 2013 11:18 PM

 

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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
Rescooped by Christine delaGarza from The MarTech Digest
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Content Curation: How To Use Content Marketing Without Being A Creator - IMB

Content Curation: How To Use Content Marketing Without Being A Creator - IMB | Content Marketing | Scoop.it

Key excerpt...

 

Here is the best part about content curation, though. It doesn’t require you to be a writer, or a filmmaker, or an on-screen commentator. Curation is inherently behind the scenes. What it does require, though, is expertise. It requires the ability to think and collect. They are different skills sets than creation, but in a business environment – it is far more likely that you will find someone with deep subject matter expertise in a particular industry, topic or issue. They may not necessarily be gifted writers or documentarians, but their expertise is their strength and though creating original content may be an uphill battle – curating highly valuable content available elsewhere can be a much more realistic goal.


Via CYDigital
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CYDigital's curator insight, July 15, 2013 1:52 PM

I hope that's what is being accomplished with The Marketing Automation Alert: I spend 2+ hours each day culling, collecting, reading, reviewing, and publishing around the topic of marketing technology, and I couldn't be happier with the results. Note the one benefit NOT delineated in this post: I am now more up-to-date on marketing technology than ever before. A year well spent.


  • See the article at www.rohitbhargava.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Content Curation More Valuable Than Content Creation - Business 2 Community

Content Curation More Valuable Than Content Creation - Business 2 Community | Content Marketing | Scoop.it
Content Curation More Valuable Than Content Creation
Business 2 Community
Content Curation vs. Content Creation! Tons of print out there about this topic, and a few fundamental questions emerge: (1) What exactly IS content curation?
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