Content Marketing
7 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Chris_eynius
Scoop.it!

The Four Essential Elements of Addictive Content Marketing / Say Daily

The Four Essential Elements of Addictive Content Marketing / Say Daily | Content Marketing | Scoop.it
Everybody judges, all the time. Now, you got a problem with that, you're living wrong. – Rust, True Detective If...
more...
No comment yet.
Scooped by Chris_eynius
Scoop.it!

State of Content Marketing: You Say You Want a Revolution?

State of Content Marketing: You Say You Want a Revolution? | Content Marketing | Scoop.it
This post is part of a series in which LinkedIn Influencers analyze the state and future of their industry. Read all the posts here.The State of The Brand Publishing IndustryRevolution.
more...
No comment yet.
Scooped by Chris_eynius
Scoop.it!

Content Marketing: How Journalists and PR Professionals Can Help - Business 2 Community

Content Marketing: How Journalists and PR Professionals Can Help - Business 2 Community | Content Marketing | Scoop.it
Content Marketing: How Journalists and PR Professionals Can Help
Business 2 Community
However, if I had to vouch for a technique that is really pertinent to today's business world and enjoyable, I'd pick content marketing.
Chris_eynius's insight:

Who's better at speaking about content than Journalists and PR ? Let them give a little more insight about the efficiency of the content you produce.

more...
No comment yet.
Scooped by Chris_eynius
Scoop.it!

9 Steps to Compelling Contagious Content for Your Social Media Marketing

9 Steps to Compelling Contagious Content for Your Social Media Marketing | Content Marketing | Scoop.it
Content comes in all types of formats, shapes and styles and often the creator has only a few brief seconds to entice you to go beyond the headline or the opening line.
Chris_eynius's insight:

Creating efficient content on the web can be hard. A few steps for the way to success ! 

more...
No comment yet.
Scooped by Chris_eynius
Scoop.it!

Content Hacking for Modern Marketing - GrowthHackers

Content Hacking for Modern Marketing - GrowthHackers | Content Marketing | Scoop.it
Getting a good “lead” remains the metric that matters the most to marketers. To a journalist, a good “lede” is a great headline that entices readers to read the full story.
more...
No comment yet.
Rescooped by Chris_eynius from SEO & web content
Scoop.it!

The Content Marketing Forecast: 10 Predictions for 2014

The Content Marketing Forecast: 10 Predictions for 2014 | Content Marketing | Scoop.it
Content marketing.

Via Kaye Blum
more...
Kaye Blum's curator insight, December 29, 2013 5:53 PM

Content Marketing has seen tremendous growth in the US in the past year. By comparison, Australia has shown far less interest (smaller markets, avoiding the hype, lack of local expertise?).

 

In this article, CEO of the highly regarded content marketing organisation NewsCred, Shafqat Islam, shares his insights on the future of content marketing for 2014.

 

He predicts a significant rise in European content marketing - maybe it will take another year for Australia.

 

Other predictions include the increased relevance of LinkedIn as a content distribution platform and the importance of addressing a "mobile-first" attitude to marketing.

 

Read the full article for the lowdown.

Scooped by Chris_eynius
Scoop.it!

Why Your Branded Content Shouldn't Always Be About Your Brand

Why Your Branded Content Shouldn't Always Be About Your Brand | Content Marketing | Scoop.it
Some marketers might argue that these types of posts encourage conversions, but why would consumers actively read/share a post that is worded like an advert? If the above example of a blog post had been based around ...
Chris_eynius's insight:

Well, do not speak only about yourself in brand content. A better content is white labelled and speak about topics, and not only the brand. 

more...
No comment yet.