Content Marketing
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How to make Content Marketing and SEO get Along -

How to make Content Marketing and SEO get Along - | Content Marketing | Scoop.it
The Internet marketing world is full of all kinds of tactics and strategies, including content marketing and search engine optimisation. These two tactics often work together but aren’t the same. When done correctly your content marketing and SEO efforts can complement each other, strengthening your entire Internet marketing strategy. Search Engine Watch posted an article …
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How to Build Your Arsenal of Customer Reviews -

How to Build Your Arsenal of Customer Reviews - | Content Marketing | Scoop.it
Customer reviews can bring your website, landing pages, blog, product pages and entire Internet marketing strategy to a whole new level. When your market can identify with the people who are satisfied with your product, people will be more likely to become customers themselves. But, how do you get all those customer reviews? There are …
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6 Creative Content Types You Aren’t Using Yet -

6 Creative Content Types You Aren’t Using Yet - | Content Marketing | Scoop.it
Blog posts and online articles are a great place to start when it comes to content marketing. In fact, for many businesses, these types of content lay the foundation of their content marketing strategy. However, you can use other types of content to help your business stand out and communicate to your market in different …
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M&S launches new website, focuses on curation, clustering and content

M&S launches new website, focuses on curation, clustering and content | Content Marketing | Scoop.it
The new Marks & Spencer website, two years in the making, is a feast for the eyes. As a replatform, it cost a lot of money and accompanies other changes such as an upgraded contact centre and new in-store tech and merchandising.

Via Frank Delmelle
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Content Types You Should be Using for Your Business -

Content Types You Should be Using for Your Business - | Content Marketing | Scoop.it
In the world of content marketing, there are so many types of content you can use to reach your market, drive traffic to your site and engage your readers. But, many businesses rely on online articles and blog posts as the main part of their content marketing plan. While these types should be included, they …
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How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

How to Write Headlines Google Will Love & You and I Will Click, Read, and Share | Content Marketing | Scoop.it

The best headlines are ones which marry SEO with emotion. They are the ones we want to click on but they are also the ones that convey the essence of the article and follow through on the promise of the headline.


Via Kamal Bennani
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The New Content Marketing Trend: Content Curation -

The New Content Marketing Trend: Content Curation - | Content Marketing | Scoop.it
Content marketing has been rising in popularity and businesses are relying on things like blog posts, articles, videos and other pieces of content to reach their markets.
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The decay and fall of guest blogging for SEO

The decay and fall of guest blogging for SEO | Content Marketing | Scoop.it
Okay, I'm calling it: if you're using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it's become a more and more spammy practice, and if you're doin...

Via Kimberly Castleberry
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Kimberly Castleberry's curator insight, January 21, 2014 12:57 AM

Still highly valuable for natural brand building and authority branding.... guest blogging has long been a staple of marketing online. Todays news really only hits the spammers and link builders and does little to affect who will or will not be invited to blog on high quality blogs that showcase their efforts (because those efforts serve the blogs community). 

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How to Make Your Content go Viral: Content Marketing Tips -

How to Make Your Content go Viral: Content Marketing Tips - | Content Marketing | Scoop.it
Making content go viral seems to be every content marketer’s dream. They want to produce that blog post, infographic, video or article that is shared across the Internet in large numbers and very quickly.
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Surviving "Content Shock" and the Impending Content Marketing ...

Surviving "Content Shock" and the Impending Content Marketing ... | Content Marketing | Scoop.it
Within the content marketing echo chamber community, you might have seen some concern about the idea of “Content Shock” — the notion that as content marketing becomes more and more popular, we'll eventually face a kind of “Content Cliff.
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15 Ways You can Update Your Website and Blog for the New Year -

15 Ways You can Update Your Website and Blog for the New Year - | Content Marketing | Scoop.it
With the new year comes new opportunities to fine tune your website so it will effectively help you reach your market so you can reach your goals and succeed as a business.
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7 Ways to Get More Out Of Your Content Marketing Strategy

7 Ways to Get More Out Of Your Content Marketing Strategy | Content Marketing | Scoop.it
You've decided to pursue a content marketing strategy. You have an outstanding piece of content you’ve spent hours creating, putting your heart and mind into the piece and that is great. Then, you published it.

Via harish magan
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New Blog Checklist: 10 Things You Should do Before You Launch -

New Blog Checklist: 10 Things You Should do Before You Launch - | Content Marketing | Scoop.it
If you are planning on starting a new blog for your business, you are probably anxious to launch it. Blogging is a great way to keep your market informed, increase your search rankings and enhance your online marketing.
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8 Ways to use Images in Your Internet Marketing Strategy -

8 Ways to use Images in Your Internet Marketing Strategy - | Content Marketing | Scoop.it
Pictures bring an extra “something” to social media and Internet marketing. When your content has rich images, it’s often easier to capture your audience’s attention and convey your message. There are so many creative ways you can incorporate pictures into your strategy and when you do, you’ll breathe new life into your online content and …
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The Incredible Benefits of Evergreen Content -

The Incredible Benefits of Evergreen Content - | Content Marketing | Scoop.it
Evergreen content is content that doesn’t expire quickly, or ever. In other words, it is content that is relevant and provides value for long periods of time. This kind of content is extremely valuable to your business and can bring several benefits that will help you be more successful. Evergreen Content Defined Lots of the …
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Why You Need a Company Blog -

Why You Need a Company Blog - | Content Marketing | Scoop.it
Blogging is one of the most basic and most important things you can do for your website. Unfortunately, many businesses forgo blogging because they don’t think they have the time for it or they don’t fully understand all the benefits they can get when they do it. If you’ve been neglecting your company blog, or …
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What Your Content’s Quality Means for Your SEO Rankings -

What Your Content’s Quality Means for Your SEO Rankings - | Content Marketing | Scoop.it
High-quality content is beneficial to your business in numerous ways, including its ability to help you get high search engine rankings. For some time now, Google has emphasised the importance of creating and publishing quality content. Now, Bing has taken this a step further by stating that content with typos and mistakes won’t rank as …
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How to Avoid Overwhelming Your Market with Content -

How to Avoid Overwhelming Your Market with Content - | Content Marketing | Scoop.it
With content marketing becoming more and more popular, some experts have started to wonder what happens when an audience gets overwhelmed with a brand’s content. When people are bombarded with blog posts, videos, podcasts and social media posts from your business, they could begin to see you as a spammer or start to feel like …
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5 Tips for Doing Guest Blogging the Right Way -

5 Tips for Doing Guest Blogging the Right Way - | Content Marketing | Scoop.it
If you’ve been keeping up with search engine optimisation news, you’ve probably heard that guest blogging for SEO is dead.
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Matt Cutts: "Stick A Fork In It, Guest Blogging Is Done"

Matt Cutts: "Stick A Fork In It, Guest Blogging Is Done" | Content Marketing | Scoop.it

Google — and Matt Cutts, in particular — has made a number of statements about guest blogging over the past year as the tactic has grown as a link building tactic.


Via Pedro Da Silva
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What Content Marketing will Look Like in 2014 -

What Content Marketing will Look Like in 2014 - | Content Marketing | Scoop.it
Content marketing is going to be big this year, and if your business wants to successfully use it you need to know what changes, updates and trends to watch for.
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7 Tips To Help You Produce The Most Amazing Content Marketing In 2014 - Business 2 Community

7 Tips To Help You Produce The Most Amazing Content Marketing In 2014 - Business 2 Community | Content Marketing | Scoop.it
Business 2 Community
7 Tips To Help You Produce The Most Amazing Content Marketing In 2014
Business 2 Community
Happy 2014! It's a brand new year and the perfect opportunity for a fresh start.
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What You Need to Know about Content Marketing -

What You Need to Know about Content Marketing - | Content Marketing | Scoop.it
Recently, content marketing has become widely popular among businesses as they employ Internet marketing and search engine optimisation strategies.
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The Content Cycle: how to improve your campaign strategy

The Content Cycle: how to improve your campaign strategy | Content Marketing | Scoop.it
Earlier this year I was asked to speak at the Brighton Digital Marketing Festival and host the content session during the afternoon. (Developing a content marketing strategy?
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10 Things to do for Your Blog Before the End of the Year -

10 Things to do for Your Blog Before the End of the Year - | Content Marketing | Scoop.it
In a matter of weeks, 2013 will be behind us and 2014 will bring new opportunities for your business. Now is the perfect time to make changes to your blog, implement new ideas and get ready for the new year.
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