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Does Infographic Marketing Still Work? A Data Driven Answer

Does Infographic Marketing Still Work? A Data Driven Answer | Content Marketing | Scoop.it

Based on the KISSmetrics stats from 2010, we know infographics worked well then. But the real question is: do they still work today?

 


Via Kamal Bennani
Yorke Communications's insight:

It is working great. It is one of the best modern marketing strategy.

 

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How to Track Leads from Marketing to Sales | Marketing Technology

How to Track Leads from Marketing to Sales | Marketing Technology | Content Marketing | Scoop.it
How to Track Leads from Marketing to Sales by Douglas Karr on Marketing Technology

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Top 10 Business Start-Up Tools

Top 10 Business Start-Up Tools | Content Marketing | Scoop.it
Having the right tools for your start-up can be invaluable to helping you get started. So here are 10 business start-up tools that I couldn't manage without

Via Stefano Principato
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Bottom-up is good and keeps it real - Yorke Communications

Bottom-up is good and keeps it real - Yorke Communications | Content Marketing | Scoop.it

Fostering a storytelling culture amongst the lower rungs of your organisation is not just desirable, but essential. In a recent edition of its internal newsletter, one of Yorke’s large technology clients shared a story about an employee who ran a full marathon wearing a handloom saree as a show of support for the vanishing weaving style of weaving that many consider an art. Around the same time another e-commerce client that was sharing a story of a mid-level manger unclogging the internal processes to enable a three-fold jump in onboarding new employees every week and thus ensuring better customer service. Both these are powerful stories. While the first one sends out a strong and positive signal for hiring talent, the second story reaffirms one of the important pillars on which the company is built – customer satisfaction.
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How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO 

How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO  | Content Marketing | Scoop.it
Keyword cannibalization happens when several pages on your website compete for the same keyword or phrase in Google. Here's how to find and fix it.
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How to Write Marketing Blogs Your Clients Will Actually Read

How to Write Marketing Blogs Your Clients Will Actually Read | Content Marketing | Scoop.it
I’m sure you’ll agree… There are way too many bloggers out there who publish blog after blog, with the hopes of pulling torrents of traffic in order to win the rat race of ranking highly on the…

Via Stefano Principato
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Report: More than 77% of moms are influenced by social media | PR Daily

Report: More than 77% of moms are influenced by social media | PR Daily | Content Marketing | Scoop.it

SCG executive vice president Michael Cherenson calls moms “an economic juggernaut, affecting huge segments of the market and driving many of the most important buying decisions.

 

The agency surveyed 250 moms, and revealed a significant percentage of moms who say they’re the primary decision maker in purchasing a variety of products:

- Food and beverages (92.3%)

- healthcare (60.2%)

- Education (68.8%)

- Travel and hospitality (76.9%)

- Appliances (64%)....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 8, 2:01 AM

Mom's rule buying.

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The Secret to a Successful Lead Gen Program: Quality Content Plus... 

The Secret to a Successful Lead Gen Program: Quality Content Plus...  | Content Marketing | Scoop.it
Marketing automation gives a business the ability to generate quality leads using a software to automate many of the marketing and lead generation tasks.
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30 Immersive Storytelling platforms, apps, resources & tools

30 Immersive Storytelling platforms, apps, resources & tools | Content Marketing | Scoop.it
The following list was compiled by an amazing group of storytellers from around the world. Last semester, while I was teaching Building Storyworlds: the art, craft & biz of storytelling in 21c at…

Via Cindy Rudy, massimo facchinetti, Stefano Principato
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Joyce Valenza's curator insight, July 27, 7:38 AM
Ideas for introducing game design and AR/VR activities.
 
GwynethJones's curator insight, July 27, 9:18 AM

Gotta love this list! And hello? Kittens? Yes, please!

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All you need to know about AMP and how it impacts SEO - Yorke Communications

All you need to know about AMP and how it impacts SEO - Yorke Communications | Content Marketing | Scoop.it
The evolution of mobile devices from a mere voice communication platform in the 190s to an infotainment system today has completely transformed the entire internet landscape. The ubiquity of the mobile has disrupted the conventional business models and shifted the attention of the leaders to focus more on aligning their business strategies to mobile technology.The …
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Did Your Favorite Content Marketing Tool Make the List?

Did Your Favorite Content Marketing Tool Make the List? | Content Marketing | Scoop.it
To make the most impact with your content to your audience, make sure to use any of the content marketing tools featured in this post.
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What is the Difference between Marketing and Advertising

What is the Difference between Marketing and Advertising | Content Marketing | Scoop.it
Digital marketing doesn’t look at marketing and advertising as two different entities. It takes a holistic approach of utilizing all the possible channels
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Is Dwell Time a Ranking Factor or Not? Everything You Need to Know About Dwell Time

Is Dwell Time a Ranking Factor or Not? Everything You Need to Know About Dwell Time | Content Marketing | Scoop.it
Everything you need to know about dwell time: Find out what dwell time is and how it can affect your rankings and traffic.
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MASSIVE LIST: 1,343 Blogs that Accept Guest Posts — Christopher Jan Benitez

MASSIVE LIST: 1,343 Blogs that Accept Guest Posts — Christopher Jan Benitez | Content Marketing | Scoop.it
Download my massive list of blogs that accept guest posts so you can write for them and increase your readership and influence.
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The second age of consciousness of Storytelling| Yorke Communications 

The second age of consciousness of Storytelling| Yorke Communications  | Content Marketing | Scoop.it
Stories form a vital thread that connects humans with each other. Whether it’s scrolling down Facebook’s News Feed or watching the latest video uploaded on YouTube, we love being connected to each other’s stories. But the instant communication that bring stories to our fingertips, wasn’t always so. Stories took much longer to travel before it could reach people. And the story of the journey is a fascinating one—and it traverses through three ages of consciousness.The first age of consciousness—the period before the 15th century—was marked by both a slow and controlled dissemination of knowledge. 

Stories were disseminated only by the powerful and based on the manner of propagation available then, it would have taken tens of thousands of years for the Lascaux cave paintings, the Egyptian hieroglyphics or the Epic of Gilgamesh to reach a million people.
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The Charm of Working in a Small Organisation - Yorke Communications

The Charm of Working in a Small Organisation - Yorke Communications | Content Marketing | Scoop.it

Do you have joined Google in the late 90s or Facebook in early 2000?

Counting my full-time internship at the start of my career as real work (which it was), this is my 26th year in the job market. During this period, I have been in and out of 16 organisations, including one I owned very briefly. That makes it an average of less than two years in each. Like most of those little inconvenient truths we know about ourselves, this remained a minor background noise, a bit annoying but harmless. During a recent job interview, the head of a very large media house pointed this out to me. I shrugged it off with a half-hearted explanation barely slipping through my lips. But her observation was correct, and it lingered in my mind. Couple of months after this counter-cathartic interview, I landed in Yorke Communications. I am the Chief Storyteller here. I know that is what I know how to do and want to do it for the rest of my working life. The job title was a throw-in by my employers, I suppose to keep the precariously flickering journalist in me a little happy.

 
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13 Ways to Improve Your Social Media Profiles in One Hour

13 Ways to Improve Your Social Media Profiles in One Hour | Content Marketing | Scoop.it
So many improvements to your social media profiles can be made in just a few minutes. We take a look at 13.

Via Brian Yanish - MarketingHits.com, Stefano Principato
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The Next Phase in the Evolution of Data-Based SEO

The Next Phase in the Evolution of Data-Based SEO | Content Marketing | Scoop.it
Four industry experts share their insights on what we can expect as data-based SEO evolves, and how it can help you make better decisions.
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Inbound 101: What To Expect When Starting an Inbound Campaign

Inbound 101: What To Expect When Starting an Inbound Campaign | Content Marketing | Scoop.it
“So you are ready to start an inbound marketing campaign. Great! All you need to do is follow 3 simple steps, and you will see tons of new business automagically! ” Well, not so fast. Whi…

Via Stefano Principato
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11 Lessons Learned from Failed Link Building Campaigns

11 Lessons Learned from Failed Link Building Campaigns | Content Marketing | Scoop.it
After over 800 content campaigns, you learn a thing or two about link building — and about what doesn't work. From too much data to super niche subjects, check out these link building lessons (without doing it the hard way).
Via Christopher Jan Benitez
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The Power of Partnerships: Yorke Communications and LeadSquared 

The Power of Partnerships: Yorke Communications and LeadSquared  | Content Marketing | Scoop.it

LeadSquared, a promising marketing automation tool provider, recognized Yorke Communications as its ‘Partner of the Year’ for 2017.

 
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Why the CMO is no longer the change agent? - Yorke Communications

Why the CMO is no longer the change agent? - Yorke Communications | Content Marketing | Scoop.it
“Marketing as an enterprise function has been taking a leading role in the implementation of new technologies that help customers connect with businesses. I think it is safe to say that CMOs who ignore technology won’t be CMOs for much longer. Marketing technology will be a defining factor in how an enterprise communicates with its …
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Factors to Consider While Applying Colors to Your Marketing Emails

Factors to Consider While Applying Colors to Your Marketing Emails | Content Marketing | Scoop.it
Marketers have been actively experimenting with different color combinations to determine the colors best suited to earn positive responses of prospects.
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The Five BEST Sources Of B2B Leads Prospects

The Five BEST Sources Of B2B Leads Prospects | Content Marketing | Scoop.it
There is no one method that will serve as panacea for your lead-prospecting troubles. In marketing, as in life in general, everything is case-to-case…
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Proof your Content Rankings for future with these SEO tips - Yorke Communications

Proof your Content Rankings for future with these SEO tips - Yorke Communications | Content Marketing | Scoop.it
Search engine algorithms are getting smarter by the day. Search engines have been using keywords, relevance and uniqueness to rank content for years now. But what if these algorithms start “learning” more about the user’s intent and apply this information to provide customized search results to the users? Is it even possible? Apparently, yes. The …
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AMP Pages From Google Search Now Load Even Faster - Search Engine Journal

AMP Pages From Google Search Now Load Even Faster - Search Engine Journal | Content Marketing | Scoop.it
Google announced AMP pages now load twice as fast from Google Search. The company has managed to cut down the time it takes to render content in half.
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A Definitive Guide to Growth Hacking for Content Marketing

A Definitive Guide to Growth Hacking for Content Marketing | Content Marketing | Scoop.it
Search online and you will see articles about growth hacking everywhere. The only problem is many times growth hacking seems an abstract concept that only big companies can use. This couldn’t be fu…
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