Content Marketing and Social Media
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DR4WARD: What Is The Content Marketing Tool Stack Hierarchy For Owned, Earned and Paid Media? #Chart

DR4WARD: What Is The Content Marketing Tool Stack Hierarchy For Owned, Earned and Paid Media? #Chart | Content Marketing and Social Media | Scoop.it

What Is The Content Marketing Tool Stack Hierarchy For Owned, Earned and Paid Media? #Chart Altimeter Group Guest post by Xiaoye Zhou I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr.


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5 Google+ Tips to Improve Your Networking | Social Media Examiner

5 Google+ Tips to Improve Your Networking | Social Media Examiner | Content Marketing and Social Media | Scoop.it

Digest...

 

Google+ offers important networking opportunities that set the stage for future partnerships. In this article I’ll share five ways to cultivate Google+ relationships.

 

#1: Identify Industry Influencers Fast

I truly love to use NOD3x with my Google+ account. NOD3x is Ripples on steroids with a magnifying glass. It brings you right to the doorstep of people you want to meet.

 

#2: Find Hidden Engagement Opportunities

While that new circle helps you keep up with the people who interacted obviously with your content (e.g., you can see they left a comment or mentioned you in a share), there may be other people and interactions you can’t see. Google Ripples helps you find those interactions.

 

#3: Validate Expertise With Helpful Tips

Relationship marketing should be your top priority on Google+. Do what you can to help others succeed. Promotion of anything—even self-promotion—is an ongoing task. Constant and blatant self-promotion, though, is a bad idea. Be subtler than that and come up with a commenting strategy to engage with other people’s Google+ posts.

 

#4: Engage Like-Minded People

It’s easiest to start building your relationships with people you already know, but not in the way you may think. Look at your current friends and followers and see whom they’re connected with. Those friend-of-a-friend connections are very likely to be relevant to you—you already have something in common (your friend).

 

#5: Focus on Visibility to Connect

The mistake some people make is not taking the time to cultivate a relationship before they start asking for something. First contact has to be handled more delicately than that. Listen to the people you want to connect with. Help them become familiar with you by consistently giving +1s, resharing their content (don’t forget to plus mention them!) and being active in their comment section.

 

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CYDigital's curator insight, July 22, 2014 7:26 AM

Very practical guide with concrete steps for you to take. Click through for details!

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What The F@#& Is My Twitter Bio?

This very funny Twitter bio generator automatically creates bios. Helpful for social media and social marketing people who need help writing an inspired bio. Fun, but not necessarily suitable for the office.


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Jennifer Wendt's insight:

If it's boring, no one will #listen

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Infographic: Brands on social media are 57% more likely to increase sales leads - Ragan

Infographic: Brands on social media are 57% more likely to increase sales leads - Ragan | Content Marketing and Social Media | Scoop.it

 

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Excellent reason to drop the red tape and give the employees the power to speak on behalf of brands

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Viral Video Chart - Powered by Unruly

Viral Video Chart - Powered by Unruly | Content Marketing and Social Media | Scoop.it
Top 20 Videos (Find out what videos have gone viral for all-time http://t.co/uuIFr9KWj2 #mozcon)
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The three main approaches to native advertising

The three main approaches to native advertising | Content Marketing and Social Media | Scoop.it
Native advertising is one of the hottest marketing trends this year. From BuzzFeed to Twitter, the most admired businesses of our generation have been built on this supposedly new advertising medium.
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5 Steps To Build Trust Using Content Marketing

5 Steps To Build Trust Using Content Marketing | Content Marketing and Social Media | Scoop.it
To get through all the content noise, companies need to focus on building trust. Not only will it help strengthen credibility but also mind share.

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Forrester thinks Content Marketing Isn’t Working – They’re Half Right

Forrester thinks Content Marketing Isn’t Working – They’re Half Right | Content Marketing and Social Media | Scoop.it

It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have.


Even then, the data from Forrester’s own study seem to suggest that the results from content marketing aren’t quite as downbeat as the Ad Age article would suggest (though I accept that bad news makes for more compelling reading.) For example, in answer to the question “During the past 12 months, how effectively have your content marketing efforts delivered business value?”

• 51% responded “somewhat effectively”
• 14% responded “very effectively”...


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Jeff Domansky's curator insight, July 22, 2014 1:41 PM

Better content marketing strategies and execution badly needed for better results writes Howard Sewell.

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Infographic: How to Make a Viral Video - IMA | #TheMarketingTechAlert

Infographic: How to Make a Viral Video - IMA | #TheMarketingTechAlert | Content Marketing and Social Media | Scoop.it
Making a viral video takes time and effort, and a few more secret ingredients. Here's all you need to know to make sure your videos go viral.

 

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► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

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Interesting article on how to create a viral video

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CYDigital's curator insight, March 16, 2014 7:47 PM

I think we'd all agree that there's a bit more than listed to make a video viral. Regardless, all good points.

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Report: Half of marketers say they struggle with personalization - BizReport

Report: Half of marketers say they struggle with personalization - BizReport | Content Marketing and Social Media | Scoop.it

Excerpt...

 

Personalization has been the buzzword of the past few years. Personalization based on search preferences, social networks, past purchases. Yet marketers are still struggling to personalize at scale according to a new report out from Neustar and Digiday; 53% of executives surveyed said they 'always' or often' struggle to personalize marketing messages at scale.

 

• One-third say poor/incomplete customer data is the biggest obstacle
• One-quarter say making data actionable is the biggest obstacle
• 60% say better data and better marketing platforms would make scaling personalization better

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CYDigital's curator insight, July 16, 2014 6:09 AM

Note the last bullet: it's a major "duh."

George Lianos's curator insight, July 16, 2014 6:44 PM

It's obvious that personalisation is vital to marketing success. Your prospective customers will decide to deal with you when you give them the power to make that decision. You need to help them get to know you.

 

We have created a marketing coaching series that addresses this issue. You can sign up right here...

 

http://fanboom.net/coaching/marketing-series-video-introduction/

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Content Marketing Tips From Weird Al’s Grammatically Correct Comeback

Content Marketing Tips From Weird Al’s Grammatically Correct Comeback | Content Marketing and Social Media | Scoop.it
Musician-parodist Weird Al Yankovic is back, and this time he’s telling everybody to shut up—that is, unless you know how to conjugate. From the man who brought us hit parodies including “Eat I…

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Weird Al or "how to keep trendy in the digital age 30 years later)

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Integrate or Die: Why Unified Marketing Communications Matter More than Ever

Integrate or Die: Why Unified Marketing Communications Matter More than Ever | Content Marketing and Social Media | Scoop.it
Any marketing strategist will tell you that integrated communications are crucial to the success of a marketing campaign. What they may not [..]

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What the Demise of the Cookie Means For Content Marketers

What the Demise of the Cookie Means For Content Marketers | Content Marketing and Social Media | Scoop.it

Cookies have played a crucial role in content marketing, having been accepted as a standard method of tracking user behavior and obtaining information about targeted demographics. However, as technology advances, cookies are becoming less reliable.


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Why Content Marketing Fails - Forbes

Why Content Marketing Fails - Forbes | Content Marketing and Social Media | Scoop.it
Why Content Marketing Fails
Forbes
In a famous essay written in 1996, Bill Gates declared that content is king.
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