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Rescooped by Emily Rayner from Collaboration & Crowdsourcing in Social Media Communities
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Online groups – Cooperative or Collaborative? “Work teams Cooperate; learning teams Collaborate“

Online groups –  Cooperative or Collaborative? “Work teams Cooperate; learning teams Collaborate“ | Content Marketing and Ideation Communities | Scoop.it
“Work teams Cooperate; learning teams Collaborate“

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What is the difference between collaborating and cooperating? Online communities and group work in particular has generated much discussion lately, and I’ve written several posts about group work, peer evaluations and more. Interesting, though the definitions differ ever so slightly, [cooperate: the process of working together to the same end, versus collaborate: to work jointly on an activity to produce or create something] yet how each is executed in the online learning environments differs significantly.

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I’ve experienced both as a student in online communities – there is a stark contrast between the two – the process, experience and outcomes were all different. Most group work happening online today is likely cooperative in nature. Cooperative group work is not a negative – essentially students are engaging at a different level of cognitive skills (in context of Bloom’s Taxonomy). When online groups cooperate they apply, plan, develop. When collaborating, students analyze, synthesize and construct knowledge, problems are solved collectively. Higher order thinking skills are engaged.

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Collaborative learning – closing thoughts…

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Learning happens in the dialogue, the conversation the problem solving (or not solving)
When groups come together to solve a problems, they need to use online tools to collaborate, Skype, Google +, Google Docs, Elluminate Live., and need to be introduced to the tools early in the course and have time to practice with them
Instructor support for students ‘dialoguing’, is critical to collaboration – this may mean professor prompting discussions among groups and/or providing encouragement and further direction to students at the beginning of the group process.


Via Heiko Idensen
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Rescooped by Emily Rayner from Collaboration & Crowdsourcing in Social Media Communities
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Why Twitter Matters: Tomorrow’s Knowledge Network

Why Twitter Matters: Tomorrow’s Knowledge Network | Content Marketing and Ideation Communities | Scoop.it

Great pick by Jan Gordon and a vribrant defense of Twitter as way to do research, mutual curation and smart... cocktail parties! 


Nigel Cameron says in this post he doesn't like "the thought of “one great inter-connected world brain,” language proposed by the editors of a National Science Foundation volume a decade back." But reading him (and as he also admits), I couldn't help but think about this previous post on how curation might be shaping the global brain.


Thanks Jan!


Via janlgordon, Guillaume Decugis, Heiko Idensen
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Guillaume Decugis's comment, July 9, 2012 3:29 PM
I also love the smart Cocktail Parties. Reminds me of our chats in NYC at the #140 ;-)
janlgordon's comment, July 9, 2012 9:07 PM
gdecugis
Great minds think alike, I liked the 24/7 cocktail party too:) yes it was great chatting with you at the #140 last year, I missed you this year:)
Guillaume Decugis's comment, July 9, 2012 9:18 PM
This year was Chicago for me (TechWeek). But I love NYC so I'll be back!!!
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The Best Branded Content of the Week: December 15, 2012

The Best Branded Content of the Week: December 15, 2012 | Content Marketing and Ideation Communities | Scoop.it
This week, the best branded content has a little bit of everything. From superheroes to talented dogs, brands are pulling out all the stops.
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Relationships and Recommendations Soon More Valuable Than SEO

Relationships and Recommendations Soon More Valuable Than SEO | Content Marketing and Ideation Communities | Scoop.it

Jan Gordon: "Here's what caught my attention:


 Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...


However, this is slowly and steadily changing.


Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.

 

And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.


Now – what does that mean to SEO?


Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?


Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?


Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read the full article: http://bit.ly/AxRrEr


Via janlgordon, k3hamilton, juandoming, Robin Good, Heiko Idensen
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janlgordon's comment, March 15, 2012 8:05 PM
Gideon.Rosenblatt
You made my day! I always love reading and curating your articles this was definitely no exception. Thank you for always raising the bar and making us pay attention to what's really important.
janlgordon's comment, June 17, 2012 3:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment, June 18, 2012 2:28 AM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.

On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet.

I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there.

I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-)
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Evolving Social Media Marketing – From Content Marketing to Contextual Content Marketing

Evolving Social Media Marketing – From Content Marketing to Contextual Content Marketing | Content Marketing and Ideation Communities | Scoop.it
If I had to pick one key area of evolution of social media marketing in 2012, I would say it was the integration of content marketing into social strategies and plans. For many years I have said th...
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