Content Marketing and Curation for Small Business
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How to Write for SEO in 2018 - Whiteboard Friday

How to Write for SEO in 2018 - Whiteboard Friday | Content Marketing and Curation for Small Business | Scoop.it
Writers regularly receive dangerously incorrect advice on how to write for SEO. To protect your site from Google penalties and ensure your writing is appropriate for modern SEO standards, Rand outlines outdated practices and a brief 5-step writing process for 2018.
Peg Corwin's insight:

You are strongly advised to use your target keyword phrase in title element in page and in copy. Mildly advised to add it to headline, URL field, descriptions, and image alt attribute. In page text, use keyword groups around user intent as well as "associated keywords." User experience (time on page, clicks) matters more than ever! Craft the hook that will make influencers amplify.  GREAT video on best practices.

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Content Marketing and Curation for Small Business
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin