Content Marketing and Curation for Small Business
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Content Marketing: Products vs. Services [Infographic] — 1,000+ Online Content Ideas for Your Business

Content Marketing: Products vs. Services [Infographic] — 1,000+ Online Content Ideas for Your Business | Content Marketing and Curation for Small Business | Scoop.it
The differences between marketing products vs. services will affect your content marketing work. In order to highlight those differences I created this infographic.
Peg Corwin's insight:

Excerpt


Primary Goals of Your Content


Products:

  • If your product is not a commodity, then create content that highlights the unique value it provides.
  • If your product is a commodity, or just plain boring, then hook folks in with helpful information and advice – both of which will build the trust needed to make sales happen.

Services:

  • It’s harder to differentiate yourself using benefits on the service side as many others will offer the same types of services.

However, you can build trust by explaining the ins-and-outs and benefits of the services you provide. This is a great way to establish your expertise and qualifications, both of which build the trust needed to make sales happen.



Comment:


I am not a lover of infographics, but this is solid advice.

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Content Marketing and Curation for Small Business
How small businesses can use content marketing and curation to do inbound marketing. Click on image or headline for full post. http://curation.pegcorwin.com
Curated by Peg Corwin