Content Marketing and content sourcing
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Content Marketing and content sourcing
A place for great papers and articles outlining key principles on content marketing
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The State Of Digital Excellence In The Global Pharmaceutical Industry, 2017

The State Of Digital Excellence In The Global Pharmaceutical Industry, 2017 | Content Marketing and content sourcing | Scoop.it
Digital is changing key elements of pharmaceutical firms’ business models: customers, channels, partners, and competitors. Building digital capabilities to protect the business can therefore no longer be a tactical response that plays out in pilot programs; rather, it must be a fundamental driver of a company’s overall strategy. However, our research into the progress toward digital transformation in the past year indicates that the former is happening. Pharma firms still lack a mature capability stack, have made little recent progress, and have poor control over the drivers of transformation success. To move away from the status quo, firms must take a disciplined approach to monitoring digital capabilities—users, maturity, challenges, and opportunities. Successful firms will compare digital capability performance across the organization, identify areas for improvement, and create a culture of continuously increasing maturity.
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EY new report - Digital deals: spotlight on life sciences. R&D and patients experience most impacted

EY new report - Digital deals: spotlight on life sciences. R&D and patients experience most impacted | Content Marketing and content sourcing | Scoop.it
Is your capital strategy healthy enough to seize the best digital deal opportunities?
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Report: Consumer adoption of digital health reaches "tipping point" in 2016

Report: Consumer adoption of digital health reaches "tipping point" in 2016 | Content Marketing and content sourcing | Scoop.it
Consumer adoption of digital health has reached its tipping point. More people than ever are using wearable devices, accessing telemedicine, and going online to search health information.
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Smartphone app lets doctors deliver health info directly to patients - Pharmaphorum

Smartphone app lets doctors deliver health info directly to patients - Pharmaphorum | Content Marketing and content sourcing | Scoop.it
Vivacare's InfoRx gathers information from 1,500 resources which can be personalised and delivered straight to patients smartphones.
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How to Create Content That Earns Engagement, Trust, and Loyalty for Your Brand

How to Create Content That Earns Engagement, Trust, and Loyalty for Your Brand | Content Marketing and content sourcing | Scoop.it
Content is meant to support your marketing efforts; it shouldn't define them. Ronell Smith talks about the goals you shouldn't be setting for your content marketing efforts, the ones you should focus on, and the best ways to get started on the road to brand loyalty.
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Learn How People Use Your App - An App Analytics Tools Round-Up

Learn How People Use Your App - An App Analytics Tools Round-Up | Content Marketing and content sourcing | Scoop.it
It's not all about downloads: You need to learn how, when, where and by what kind of audience your app is used. Here are app analytics tools to help you.
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The Content Marketing Campaign Playbook – Guaranteeing Success in 2016

The Content Marketing Campaign Playbook – Guaranteeing Success in 2016 | Content Marketing and content sourcing | Scoop.it
Planning your content marketing campaigns for 2016? This indispensable guide will help you ensure each one is a hit all the way through. Plus, a free downloadable campaign planner!
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Content Strategy 101 for Content Marketers: Your Questions Answered

Content Strategy 101 for Content Marketers: Your Questions Answered | Content Marketing and content sourcing | Scoop.it
Content marketers who understand the basics of content strategy can develop more effective content. Here’s how. – Content Marketing Institute
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How to Use Chunking to Generate Content Ideas | Content Marketing Blog | NeoMam Studios

How to Use Chunking to Generate Content Ideas | Content Marketing Blog | NeoMam Studios | Content Marketing and content sourcing | Scoop.it
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Seven golden rules for content marketing | Econsultancy

Seven golden rules for content marketing | Econsultancy | Content Marketing and content sourcing | Scoop.it
Here are seven golden rules that we have identified to help you optimise your content marketing.
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How to fix the $50bn problem in B2B content marketing | Econsultancy

How to fix the $50bn problem in B2B content marketing | Econsultancy | Content Marketing and content sourcing | Scoop.it
Unused content in B2B digital marketing will soon be a $50bn problem for the industry and for CMOs keen to prove ROI.
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The power of research to create content generating traffic

The power of research to create content generating traffic | Content Marketing and content sourcing | Scoop.it

What do you do when you start a blog?

Most people jump right in. They choose a theme, browse around for awesome plugins, set up Mailchimp and do all this other… stuff, before they sit down and think it through.

I’ve learned that when you do this, it’s easy to end up with a really pretty blog….with very few readers.

When I joined Canva a couple months ago,instead of writing a word or improving the blog’s design, I spent the first month simply building a strategy.

Today I want to tell you about the results, and how you can duplicate the process if you like.

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Why You Should Focus On Trust, Not Traffic

Why You Should Focus On Trust, Not Traffic | Content Marketing and content sourcing | Scoop.it
In this post, Mark Schaefer challenges you to look at your content marketing with a different mindset and build trust instead of traffic.
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How Digital, Health Literacy Drives mHealth Patient Engagement

Digital and health literacy serve as barriers to widespread mHealth adoption and use. Boosting these factors may contribute to better patient engagement.
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As users move to mobile, Google says they made 200 million queries for info about cancer drugs

As users move to mobile, Google says they made 200 million queries for info about cancer drugs | Content Marketing and content sourcing | Scoop.it
The search-engine giant says that one in 20 online searches are related to healthcare, and more users are using mobile to consume media.
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Physicians still rely on medical journals but turn to the web when they have only 10 minutes

Physicians still rely on medical journals but turn to the web when they have only 10 minutes | Content Marketing and content sourcing | Scoop.it
Drugmakers can do a better job of organizing dosing information, safety information, and clinical data on their brand websites, a new survey found.
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The Power of Healthcare Storytelling | Klick Health

The Power of Healthcare Storytelling | Klick Health | Content Marketing and content sourcing | Scoop.it
Big data has revealed the basic emotional arcs of stories, reinforcing what we’ve known all along—that great marketing is great storytelling. Let'
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37 Visual Content Marketing Statistics You Should Know in 2016

37 Visual Content Marketing Statistics You Should Know in 2016 | Content Marketing and content sourcing | Scoop.it
What does the visual content landscape look like for 2016? Here are 37 statistics that will give you a sneak peek.
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How a Divisible Content Strategy Gives Your Brand More for Less

How a Divisible Content Strategy Gives Your Brand More for Less | Content Marketing and content sourcing | Scoop.it
Check out this infographic to learn what Divisible Content is, how it helps, and how your brand can create it.
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The Basics of Digital Governance: What Content Marketers Need to Know

The Basics of Digital Governance: What Content Marketers Need to Know | Content Marketing and content sourcing | Scoop.it
Wish your organization had a more business-savvy way to manage content decisions? Get some governance tips from Lisa Welchman. – Content Marketing Institute
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Apple's brilliant assault on advertising -- and Google

For their iOS 9 release, Apple not only permits, but actively encourages developers to make Apps that remove advertising and tracking from the web. T
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What do patients and carers need in health apps ? Patientview survey results

What do patients and carers need in health apps ? Patientview survey results | Content Marketing and content sourcing | Scoop.it
Results of a global survey of 1,130 patient and carers cross-stakeholder meeting to help define concepts for new apps that address patient and carer unmet needs
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7 Ways to Humanize Your Brand | Search Engine Journal

7 Ways to Humanize Your Brand | Search Engine Journal | Content Marketing and content sourcing | Scoop.it
Brands are made by humans, so why do we sometimes feel like the marketing messages being delivered are robotic? 7 ways to humanize your brand.
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5 psychology secrets for great interaction design

5 psychology secrets for great interaction design | Content Marketing and content sourcing | Scoop.it
It’s becoming more important every day for your designs to connect more with users and include a “human element.” Website and user experience design needs
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