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The Enterprise Content Strategy Conundrum - Content Rules

The Enterprise Content Strategy Conundrum - Content Rules | Content Marketing 360 | Scoop.it
Here are some of the things that are standing in the way of having a truly universal, enterprise content strategy and how to start fixing them.
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Content Diversity - Online Marketing #infographic

Content Diversity - Online Marketing #infographic | Content Marketing 360 | Scoop.it
Online marketing is changing the ground rules in business. What worked today will not, tomorrow. As new channels and forms of online marketing emerge,

Via Gladys Pintado, Brian Yanish - MarketingHits.com
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30 Quick Editing Tips Every Content Creator Needs to Know | Copyblogger

30 Quick Editing Tips Every Content Creator Needs to Know | Copyblogger | Content Marketing 360 | Scoop.it

Excerpted from article on Copyblogger:
"While keeping diligent focus on your content production, you must also review your past choices, looking for ways to allow more readers to engage with your writing.
In other words you may need to think more like an editor.

Here are 30 editing tips that will help you become a more effective editor-in-chief of the content you create.

***Fall in love with your website:
1. Forget “like.”
2. Sit down; stay awhile.
3. Turn the spotlight outward.
4. Highlight a reason to subscribe.
5. Have discerning taste.
6. Break the rules for a good cause.
7. Don’t call it Google Minus.
8. Check your WordPress before you wreck your WordPress.
9. Tell them what you want.
10. Say no to “yes men.”

***Vamp up your editorial strategy:
11. Water the plant.
12. Prepare; don’t plan.
13. Take yourself out of the equation.
14. Research what’s hot.
15. Seduce your audience.
16. Diversify your topics.
17. Look in nooks and crannies.
18. Tighten up.
19. Walk the line.
20. Log out and mute.

***Make your words irresistible:
21. Try the Fat Ass Fudge diet.
22. Divide and conquer.
23. Use concise language.
24. Outline major points.
25. Write one compelling line.
26. Learn language rules.
27. Avoid word choice mistakes.
28. Examine each letter.
29. Leave time.
30. Regard everything as practice.

Drafts aren’t only rough versions of documents and manuscripts. Most creations are ongoing works in progress..."

Each tip is analyzed with more information and with many external links to explain better the tips.
Read full original article here:
http://www.copyblogger.com/30-editing-tips/

 


Via Giuseppe Mauriello
Pamela Muldoon's insight:

Copyblogger provides some tips for editing content. A great resource! 

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Margaret Doyle's curator insight, May 31, 2013 3:45 PM

Some good reminders and a little kick in the you know what on copy/content creation. 

Víctor V. Valera Jiménez's curator insight, June 2, 2013 8:34 PM

Excelente artículo de Stefanie Flaxman en Copyblogger en que nos da 30 consejos de edición que todo creador de contenidos necesita saber, agrupándolos en 3 grupos:

 

1.- Enamórate de tu página web.

2.- "Vampiriza" tu estrategia editorial.

3.- Haz tu palabra irresistible.

 

Y es que, en definitiva, ¡tu controlas tu proyecto!

malika bourne's comment, September 13, 2013 8:53 PM
I just had to look 3 times at "Try Fat Ass Diet Book". Got my attention.
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How Do You Make Time for Social Media? | Business 2 Community

How Do You Make Time for Social Media? | Business 2 Community | Content Marketing 360 | Scoop.it

Question: How do you, as a busy entrepreneur, find the time each day to keep up with social media? Question by: Ashley Newsflash: I'm Engaged! Writing (How Do You Make Time for Social Media?


Via GrupoNeo
Pamela Muldoon's insight:

Some good tips on taking on the self management of your #socialmedia efforts.  

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The Ultimate Content Marketing Myth

The Ultimate Content Marketing Myth | Content Marketing 360 | Scoop.it
Many companies fail at content marketing thinking they are doing everything right. Find out the Ultimate Content Marketing Myth and learn how to avoid it.
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Creating Winning Social Media Strategies in 8 Steps

The 8 step social media strategic planning process from Jay Baer and Convince & Convert, used with major corporations and agencies world-wide.
Pamela Muldoon's insight:

Jay Baer provides an easy to digest system to social media.  

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Shine on Vine - Introduction to Vine

SHINE ON VINE INTRODUCTION TO VINE MOBILE APPLICATION -WHAT IS VINE -VINE USER GUIDE -VINE VIRALITY -VINE EXPLORATION -6 VINE BRAND BENEFITS - B2B & B2C CONTEN (RT @sealocv: Virality on Vine - How to use mobile video for content marketing
Pamela Muldoon's insight:

Do you use Vine?  Here is a quick tutorial on how to get started & get some leverage with this short video platform.  

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Marketing

Marketing | Content Marketing 360 | Scoop.it
7 steps for an optimised content strategy. #content #strategy #infographic (7 steps for an optimised content strategy.
Pamela Muldoon's insight:

A nice infographic outline some of the key components to optimising your content marketing efforts.  

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