GAFPA Scoop #1
35 views | +0 today
Follow
GAFPA Scoop #1
Variety of topics related to content marketing & strategy
Your new post is loading...
Your new post is loading...
Scooped by Brigitte Vleghels
Scoop.it!

Infographics, The Latest Craze in Online Marketing

Infographics, The Latest Craze in Online Marketing | GAFPA Scoop #1 | Scoop.it

"How to show the impact of infographics? With an infographic of course. Which is exactly what Bit Rebels and NowSourcing have done."

more...
No comment yet.
Scooped by Brigitte Vleghels
Scoop.it!

How To Plan a Video Budget | Content Marketing Institute

How To Plan a Video Budget | Content Marketing Institute | GAFPA Scoop #1 | Scoop.it
If you are wondering how much a video costs for content marketing, read this post to learn what influences the cost and how you can plan.
more...
No comment yet.
Scooped by Brigitte Vleghels
Scoop.it!

Blogging Essentials for Content Marketing | Content Marketing Institute

Blogging Essentials for Content Marketing | Content Marketing Institute | GAFPA Scoop #1 | Scoop.it
In this 2011 best-of edition from Content Marketing Institute, we cover the ever-popular topic of blogging from diverse expert perspectives.
more...
No comment yet.
Scooped by Brigitte Vleghels
Scoop.it!

How to Use Content to Raise the Bar for Branding | Content Marketing Institute

How to Use Content to Raise the Bar for Branding | Content Marketing Institute | GAFPA Scoop #1 | Scoop.it
The rise of more personal communication channels and internet access has changed the function of branding. Now, raise the bar for branding.
more...
No comment yet.
Scooped by Brigitte Vleghels
Scoop.it!

Why The Fold Is A Myth - And Where To Actually Put Your Calls To Action

Why The Fold Is A Myth - And Where To Actually Put Your Calls To Action | GAFPA Scoop #1 | Scoop.it
If you’ve spent any time at all learning about web design, online marketing, or conversion-rate optimization, you’ll have heard to never put calls to action below the fold.


Interesting bit of UX from KISSmetrics. The notion of "The Fold" needs updating, if not deleting altogether.


"The issue isn’t whether the call to action is visible when your prospect first arrives. The issue is whether your call to action is visible at the point where your prospect has become convinced to take action."


In spite of everything, people will still read top to bottom, and (usually) left to right, so the CTA needs to be placed in the right place for that page. Cliches like "above the fold" really do very little to help.

more...
No comment yet.
Scooped by Brigitte Vleghels
Scoop.it!

5 Things You Need to Know about Content Strategy | Content Marketing Institute

5 Things You Need to Know about Content Strategy | Content Marketing Institute | GAFPA Scoop #1 | Scoop.it
If you are only focused on content marketing tactics, you probably don't have a content strategy. Is this really important? Absolutely-and here's why.
more...
No comment yet.
Scooped by Brigitte Vleghels
Scoop.it!

B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]

B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report] | GAFPA Scoop #1 | Scoop.it
Understand how marketers are using content marketing with this new report: B2B Content Marketing: 2012 Budgets, Benchmarks and Trends.
more...
No comment yet.
Scooped by Brigitte Vleghels
Scoop.it!

Content Marketing Playbook [free eBook]

Content Marketing Playbook [free eBook] | GAFPA Scoop #1 | Scoop.it

The 2011 Content Marketing Playbook is a great source to get started on the immense variety of available content channels. A short definition for each, as well as some tips end case studies make this publication a worthwhile read.


It includes 42 individual content tactics with over 50 case studies you can use to help in your content marketing strategy.

The top 10 include:

1. Blog

2. Enewsletter

3. White Paper

4. Article

5. eBook

6. Case Study

7. Testimonials

8. Microblogging (i.e., Twitter)

9. Webinar/Webcast

10. Video

more...
No comment yet.