Content Management
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Rescooped by Vincent Bleu from Just Story It
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Best storytelling practices+ examples+ research (nonprofit/for profit)

Best storytelling practices+ examples+ research (nonprofit/for profit) | Content Management | Scoop.it
Nonprofits are great at collecting data but often fail to share their information in a compelling way. Stories are the answer. With live links to video examples

Via Dr. Karen Dietz
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Moya Sayer-Jones's curator insight, January 16, 2014 9:26 PM

NFP's might not have a lot of $$ but they have a lot of stories! The trick is to use themto get not just to the heart of funders and supporters but also to their heads. 

La Tulipe's curator insight, January 18, 2014 10:16 AM

manipulation

 

Everett Bowes's curator insight, January 19, 2014 2:27 PM

great points in this slideshow.  click the links to view the associated videos.

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The Social Media Wars [INFOGRAPHIC]

The Social Media Wars [INFOGRAPHIC] | Content Management | Scoop.it

Social media has become an essential part of our daily lives, but, with so many networks out there fighting for our attention which networks are we really using? Overall, 72% of adults over the age of 18 used a social network in 2012. Currently Facebook is still the most popular site with 62% of adult global Internet users actively logging in, with nearly half of these users active on Twitter too...


Via Lauren Moss
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Greg Bonsib's curator insight, January 15, 2014 9:26 AM

Big changes from 2005 to 2012.  Betting on bigger shifts in future years...

Harkrisyati Kamil's curator insight, January 20, 2014 10:29 PM

Make sure that you understand the target audience and i dentify the social media they prefer. In Indonesia, the total internet user reach 23,% out of the total population and mostly are young people, 15-19 years old.Recently, we have seen the growth of Twitter users . This is an opportunity for librarians to  a good opportunity for librarian to reach more audience

Siri Anderson's curator insight, January 26, 2014 2:20 PM

I find it interesting to note parallels and contrasts between use of social networks in f2f environments and online environments.  In some instances the online version works better for those who flounder in person. In some cases people who love the real world interactions disparage the online ones. But for most of us, there seems to be a parallel in our patterns and style it would seem. Where should children "learn" how to do this, or is that lesson beside the point at this time?

 

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QR code : sésame d'un nouveau marketing en point de vente ?

QR code : sésame d'un nouveau marketing en point de vente ? | Content Management | Scoop.it
Simple d'emploi, peu coûteux, le QR code a séduit les annonceurs mais reste sous-exploité, en magasin notamment. Aux marques et aux enseignes de proposer une véritable expérience engageante à leurs clients.
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Rescooped by Vincent Bleu from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Physician use of healthcare technologies and social media

Physician use of healthcare technologies and social media | Content Management | Scoop.it

Physician use of healthcare technologies and social media


Via eMedToday
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Christian Yamashiba Kasongo's curator insight, January 17, 2014 1:17 PM

Physician use of healthcare technologies and social media

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Les médias en 2014 : le "smart consommateur" décrypté en six tendances

Les médias en 2014 : le "smart consommateur" décrypté en six tendances | Content Management | Scoop.it
De la créativité partout et pour tous, de l'hyperconnectivité... et de l'optimisme : 2014 devrait signer le retour des valeurs positives, l'explosion des touchpoints digitaux et l'avènement d'un consommateur de plus en plus ambivalent.
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Rescooped by Vincent Bleu from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Would patients follow a pharma brand on social media ? (Research)

Would patients follow a pharma brand on social media ? (Research) | Content Management | Scoop.it

“ Earlier this year I led some quantitative research for a biotech startup who wanted to determine if an investment in resources for social media was justified. While the results did vary a little ...”


Via Nikos Papaioannou, eMedToday
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eMedToday's curator insight, November 26, 2013 7:47 PM

Why,

 

This problem can be addressed by Pharma with the right digital strategy