Entertainment (Invention Inspiration)
205 views | +0 today
Follow
Entertainment (Invention Inspiration)
Content, Branded Content, Content Strategy
Your new post is loading...
Your new post is loading...
Scooped by Mindshare Invention
Scoop.it!

Entertainment

Entertainment | Entertainment (Invention Inspiration) | Scoop.it

Content, Branded Content and Content Strategy.

Mindshare Invention 's insight:

This is Invention Inspiration's Scoop.it page on all things content, from branded content all the was through to a content strategy.

 

Content can be assets that brands either create, co-create, curate, buy or borrow, with the purpose of entertaining, informing or providing utility to their consumers, with the goal of building their business with consumers. 

 

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. 

more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

The 10 Worst Social Media Fails Of The Year So Far

The 10 Worst Social Media Fails Of The Year So Far | Entertainment (Invention Inspiration) | Scoop.it
Poland Spring, American Airlines, Taco Bell and NASCAR all make our list.
more...
No comment yet.
Suggested by Michelle Cfas
Scoop.it!

Machinima enlists Ridley Scott

Machinima enlists Ridley Scott | Entertainment (Invention Inspiration) | Scoop.it
Director Ridley Scott is teaming up with YouTube network Machinima on a series of 12 science fiction shorts.
more...
No comment yet.
Rescooped by Mindshare Invention from Sport (Invention Inspiration)
Scoop.it!

Pros and Cons: Corporate Ads on NBA Jerseys May Debut in 2013 - Forbes

Pros and Cons: Corporate Ads on NBA Jerseys May Debut in 2013 - Forbes | Entertainment (Invention Inspiration) | Scoop.it
Credit: Getty Images via @daylife How much is jersey space worth to a corporate sponsor, and is that enough money to give up a 2-inch-by-2-inch area to change tradition in the NBA?
more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

Apple Remains the Top U.S. Smartphone Maker, Report Says

Apple Remains the Top U.S. Smartphone Maker, Report Says | Entertainment (Invention Inspiration) | Scoop.it
Apple has grabbed 3.5% market share to extend its lead as the top U.S. smartphone maker, ComScore's latest data shows.
more...
No comment yet.
Suggested by Michelle Cfas
Scoop.it!

Yahoo!’s burning passion

Yahoo!’s burning passion | Entertainment (Invention Inspiration) | Scoop.it
Yahoo! will continue to bolster its slate of original programmes in 2013 as competition in the online video space heats up, Adam Besserman tells Jonathan Webdale.
more...
No comment yet.
Suggested by Jay Kandola
Scoop.it!

Los Angeles, Driven By Content, Is The Next Big Startup Market - Forbes

Los Angeles, Driven By Content, Is The Next Big Startup Market - Forbes | Entertainment (Invention Inspiration) | Scoop.it
Guest post written by Mike LaSalle Mike LaSalle is a partner with Shamrock Capital Advisors, a Los Angeles-based private equity firm that invests in media, entertainment and communications companies.
more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

TV and Social Media: A Dual Screening Investigation (Infographic)

TV and Social Media: A Dual Screening Investigation (Infographic) | Entertainment (Invention Inspiration) | Scoop.it
Is the dual screening phenomenon just hype? Or are people really spending that much time watching one screen while holding another? Brandwatch investigates.
more...
No comment yet.
Suggested by Michelle Cfas
Scoop.it!

Disney, Sky bow co-branded movie net

Disney, Sky bow co-branded movie net | Entertainment (Invention Inspiration) | Scoop.it
Disney is launching its first ever co-branded movie channel as part of a wide-ranging deal with BSkyB that also gives the UK satcaster exclusive rights to new Mouse House titles for at least a year after release.
more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

NIVEA Deo: Stresstest

Zur Einführung des Stress Protect Deos machte NIVEA am Flughafen einen Stresstest. Ahnungslose Personen wurden von ihren Freunden unter einem Vorwand zum Flu...
more...
No comment yet.
Suggested by Michelle Cfas
Scoop.it!

Intel outlines TV plans

Intel outlines TV plans | Entertainment (Invention Inspiration) | Scoop.it
Intel corporate VP Erik Huggers has outlined the company's plans for an internet TV platform that will combine apps with live, catch-up and on-demand content from the major broadcast and cable TV networks.
more...
No comment yet.
Suggested by Michelle Cfas
Scoop.it!

Mobiles and games consoles account for 12% of online video ad viewing: report

Mobiles and games consoles account for 12% of online video ad viewing: report | Entertainment (Invention Inspiration) | Scoop.it
Devices such as smartphones, tablets and games consoles accounted for 12% of all online video ad viewing in Q4 2012, an increase from just 2% year-on-year.
more...
No comment yet.
Suggested by Michelle Cfas
Scoop.it!

How will Pinterest's new analytics tool impact brands' content strategies?

How will Pinterest's new analytics tool impact brands' content strategies? | Entertainment (Invention Inspiration) | Scoop.it
Once the preserve of hipsters and mums, Pinterest has just taken another step towards solidifying its status as a valuable channel for digital marketers by unveiling a free analytics dashboard.
more...
No comment yet.
Suggested by Michelle Cfas
Scoop.it!

Sundance finds Descendants

Sundance finds Descendants | Entertainment (Invention Inspiration) | Scoop.it
AMC's Sundance Channel has greenlit its second wholly-owned original scripted series and promoted two execs as it continues to build its scripted programming team.
more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends [Research]

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends [Research] | Entertainment (Invention Inspiration) | Scoop.it
In many respects, content marketing has taken a stronger hold in the UK than it has anywhere else. See evidence of this and other trends and comparisons in the premier study -- Content Marketing in...
more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

Forget About Branded Content, Tell a Great Story - Forbes

Forget About Branded Content, Tell a Great Story - Forbes | Entertainment (Invention Inspiration) | Scoop.it
Image via Wikipedia In a few short years, our ability to forcibly interrupt consumers with our advertising is going to be greatly diminished.  There will be more channels, more content across more screens, and many fewer interruptive ads.  Yes, we...
more...
No comment yet.
Suggested by Jay Kandola
Scoop.it!

IMG up for sale

IMG up for sale | Entertainment (Invention Inspiration) | Scoop.it
Private equity firm Forstmann Little & Company has hoisted the For Sale sign on sports production giant IMG.
more...
No comment yet.
Suggested by Jay Kandola
Scoop.it!

Don't like television? Then you're not going to like the future of Twitter very much

Don't like television? Then you're not going to like the future of Twitter very much | Entertainment (Invention Inspiration) | Scoop.it
Twitter is said to be looking at acquiring Bluefin Labs, which would fit the trajectory that the real-time information network has been on for some time. But is cozying up to traditional TV the only future for Twitter?
more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

Fanta’s Tasteable Ad: Eating Paper Isn’t Just for Weirdos Any More

Fanta’s Tasteable Ad: Eating Paper Isn’t Just for Weirdos Any More | Entertainment (Invention Inspiration) | Scoop.it
Fanta's Tasteable Ad: Eating Paper Isn't Just for Weirdos Any More by Gizmodo UK. Magazine ads are great and all, but fundamentally words are words, and no matter how many times Fanta promise that their new drink tastes !
more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

Google's Epic 'Year in Film' Video Features Oscar's Best

Google's Epic 'Year in Film' Video Features Oscar's Best | Entertainment (Invention Inspiration) | Scoop.it
Just in time for the Oscars, Google has debuted a "Year in Film" video featuring Best Picture nominees, along with a slew of other films from 2012.
more...
No comment yet.
Suggested by Adam Bone
Scoop.it!

How It Feels [through Glass]

Want to see how Glass actually feels? It's surprisingly simple. Say "take a picture" to take a picture. Record what you see, hands free. Even share what you ...
more...
No comment yet.
Suggested by Michelle Cfas
Scoop.it!

Twitter hooks Bluefin

Twitter hooks Bluefin | Entertainment (Invention Inspiration) | Scoop.it
Twitter has reportedly acquired social TV analytics firm Bluefin Labs, its latest move into the television space after teaming up with Nielsen to create a TV ratings system in December.
more...
No comment yet.
Suggested by Michelle Cfas
Scoop.it!

7 Brand Storytelling Lessons You Can Learn from Ron Howard

7 Brand Storytelling Lessons You Can Learn from Ron Howard | Entertainment (Invention Inspiration) | Scoop.it
A big-time movie director just validated brand storytelling in an extraordinary way. Find out what content marketers can learn about brand storytelling from seven of Ron Howard's milestone projects...
more...
No comment yet.
Suggested by Michelle Cfas
Scoop.it!

American Express syncs with Twitter. Gimmick or new social commerce platform?

American Express syncs with Twitter. Gimmick or new social commerce platform? | Entertainment (Invention Inspiration) | Scoop.it
Strides in social commerce have been made with Facebook and Pinterest but, until today, brands and ecommerce specialists haven't been able to crack the code when it came to Twitter.
more...
No comment yet.