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Europa rebajará el IVA (del 21%) a los eBook y otras publicaciones digitales

Europa rebajará el IVA (del 21%) a los eBook y otras publicaciones digitales | Keep reading everywhere. The blog of BTwinBooks | Scoop.it
República Checa desbloquea la iniciativa francesa de rebajar el IVA a los eBook y publicaciones digitales en toda Europa.
Josep M. Mas's insight:

Good news. A great step towards reducing the illogical VAT gap between print and digital books (in Spanish).

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No venda libros, venda relato: youtubers e industria editorial

No venda libros, venda relato: youtubers e industria editorial | Keep reading everywhere. The blog of BTwinBooks | Scoop.it
Desde 2013, con la eclosión de los youtubers, el personaje 'tipo' de ese formato ha variado. Fenómenos como la vasca Verdeliss lo demuestran... ¿Qué significan para la industria del libro?
Josep M. Mas's insight:

The power of storytelling in a transmedia world. Competition or opportunity for publishers?

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Ciencia: Todos contra Elsevier, el gigante editorial científico que cobra a España 25 kilos al año. Noticias de Ciencia

Ciencia: Todos contra Elsevier, el gigante editorial científico que cobra a España 25 kilos al año. Noticias de Ciencia | Keep reading everywhere. The blog of BTwinBooks | Scoop.it
Ciencia: Todos contra Elsevier, el gigante editorial científico que cobra a España 25 kilos al año. Noticias de Ciencia. ¿Cuánto gasta nuestro país cada año en suscripciones a revistas científicas? El Confidencial analiza y calcula lo que nuestras universidades y centros pagan al principal editor mundial
Josep M. Mas's insight:

Elsevier in the spotlight. After Germany, the battle is now being fought in Spain. Article in Spanish.

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Why Pursue Traditional Publishing? (Are There Enough Good Reasons?) | Jane Friedman

Why Pursue Traditional Publishing? (Are There Enough Good Reasons?) | Jane Friedman | Keep reading everywhere. The blog of BTwinBooks | Scoop.it
What's the overriding reason for an author to find an agent and a traditional publishing deal? Is it possible that the reasons may be flawed?
Josep M. Mas's insight:

A good reflection on motivation; writers turned into sea-urchins and the constraints they face to be published in the current state of the industry. 

 

And yet, "a lot of wonderful books still sit in drawers".

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A decade of Amazon Kindle

A decade of Amazon Kindle | Keep reading everywhere. The blog of BTwinBooks | Scoop.it
Ten years ago this week, Amazon released the first Kindle. It was big and clunky and kind of ugly, with an awkward physical keyboard and 250 MB of on-board storage, priced at a lofty $399. It sold out in less than six hours and would remain that way until the following April. Amazon, it seemed, was really onto something.

Via booqlab
Josep M. Mas's insight:

Amazon Kindle has just turned 10 years of age. 

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First impressions of an Amazon bookstore - The Idea Logical Company

The new just-opened Amazon bookstore in Manhattan made my wife think of an airport bookstore or a “gallery, where the books are displayed rather than sold”. Everything is faced out. The selection is limited. An airport bookstore would almost certainly have a different mix of titles: far fewer cookbooks (the Amazon store gives them quite …
Josep M. Mas's insight:

More on Amazon's bookstores. And - yes. This is a view I overtly respect.

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London Book Fair 2017: Publishers Keep Calm and Carry On

London Book Fair 2017: Publishers Keep Calm and Carry On | Keep reading everywhere. The blog of BTwinBooks | Scoop.it
Despite political uncertainty on both sides of the Atlantic, this year's London Book Fair was a busy, buoyant event.
Josep M. Mas's insight:

“The U.K. now has around two years to work out what type of country it wants to be in the future,” said Stephen Lotinga, CEO of the U.K. Publishers Association.... “One of the reasons U.K. publishing is so successful is because of the type of country we are—open, diverse, international. How and whether these values are sustained in the future will have enormous consequences for our industry.”

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You might want to rethink what you're 'liking' on Facebook now

You might want to rethink what you're 'liking' on Facebook now | Keep reading everywhere. The blog of BTwinBooks | Scoop.it
Facebook's reactions just turned 1 and the company is finally revealing how its revamped like button impacts your News Feed.
Josep M. Mas's insight:

A frank post about the information we willingly share on social media. No surprises here.

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From Apps to iPhones: Holiday Shoppers Invest in Apple

From Apps to iPhones: Holiday Shoppers Invest in Apple | Keep reading everywhere. The blog of BTwinBooks | Scoop.it
From Apps to iPhones: Holiday Shoppers Invest in Apple By: Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at Flurry With the dates of Christmas an
Josep M. Mas's insight:

The most interesting trend, in my view, is the consolidation of phablets as the preferred size by customers. No wonder recent research has come to highlight we are reading more and more on phones. It would be interesting to see how sales of phablets compare to those of eBook readers, actually.

 

After all, we suffer from an influx of devices. Years ago it was said reading on phones and tablets was too distracting, but the public currently seems to favour enjoying real-state and functionality in just one device. Sales of eBook readers and tablets are feeling the pain. Will the trend continue?

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How Backend Metadata Affects Customers - Digital Book World

How Backend Metadata Affects Customers - Digital Book World | Keep reading everywhere. The blog of BTwinBooks | Scoop.it
Phuong Mai of Chronicle Books writes a blog post for DBW about how publishers need to use metadata best practices to give customers a good experience.
Josep M. Mas's insight:

I beg to disagree. Metadata does not necessarily improve experience. Nor does it aid discoverability. Patience on the Web runs thin; persistence wanes as searches fail to deliver expected results. We live in an age of information overflow. Those who prove successful (Netflix) understand that customers respond when they are provided with the right choices. Being passive (i.e. "meta-dating" to achieve visibility in an ocean of pointless options for any given customer) leads to utter frustration. 

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Behind frenemy lines: an author investigates Amazon’s new bookstore chain

Behind frenemy lines: an author investigates Amazon’s new bookstore chain | Keep reading everywhere. The blog of BTwinBooks | Scoop.it
Unable to resist any opportunity to sell you something, the e-commerce leader is opening up brick-and-mortar bookstores. But its online prowess doesn’t yet translate into a very good retail experience.
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BTwinBooks: Forging a Stronger Relationship Between Publishers and Readers 

BTwinBooks: Forging a Stronger Relationship Between Publishers and Readers  | Keep reading everywhere. The blog of BTwinBooks | Scoop.it
BTwinBooks connects the print and digital copy of each book using its unique technology. This article is sponsored by BTwinBooks.
Josep M. Mas's insight:

BTwinBooks: Forging a Stronger Relationship Between Publishers and Readers. An excellent summary of who we are and what we attempt to do.

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Hachette CEO Arnaud Nourry on Ebooks as a 'Stupid Product'

Hachette CEO Arnaud Nourry on Ebooks as a 'Stupid Product' | Keep reading everywhere. The blog of BTwinBooks | Scoop.it
In an interview Hachette CEO Arnaud Nourry describes ebooks as 'exactly the same as print, but electronic.' The bigger question is whether that's what consumers want.
Josep M. Mas's insight:

"Any format that can move through [the] marketplace successfully may be worth pursuing." Arnaud Nourry

 

Indeed. The advantages of ebooks over print books may concentrate on the fact that the former are electronic. What if this was just what it is all about — i.e. another format which adds on to and expands the reading-in-print experience; nothing more, nothing else?

 

The first popular novels (like those written by Dickens) were serialised — sold in installments; complete books became dominant (in England) once the social reading strata made it possible for disparate genres to consolidate and grow. Ebooks, as any other reading support before them, require maturity. They will undoubtedly prove effective depending on the genre, and should consolidate commensurate with the pain points, needs and expectations of end users.

 

If in doubt, just stay tuned to trends in content consumption and reading preferences. And act accordingly — before it is too late.

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Silicon Valley Won’t Save Books

Silicon Valley Won’t Save Books | Keep reading everywhere. The blog of BTwinBooks | Scoop.it
The Amazon Kindle didn’t change books ten years ago, and it won't change them in the next ten years, either.
Josep M. Mas's insight:

A great article which resonates entirely. Leaving education and a few other genres aside (those which benefit from a truly blended experience), books will always be defined by concrete attributes and their narrative essence. Medium of consumption is irrelevant. Time has shown that eBook readers such as the Kindle have the potential to replicate the pulp revolution of the XXIst century. But that is as far as the story goes.

 

The fact is — try and evolve the book into a different experience for readers, and you will end up with a completely different object / artefact. 

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Soft July for Trade Sales

Soft July for Trade Sales | Keep reading everywhere. The blog of BTwinBooks | Scoop.it
Sales in the children’s/young adult segment fell 36.8% in July, compared to same period a year ago, according to figures release by the AAP. The decline is due, in large part, to the fact that July 2017 did not see a hit like July 2016, when 'Harry Potter and the Cursed Child' was dominating bestseller lists.
Josep M. Mas's insight:

The data provided correspond to the US. Yet I believe there are two facts which can be extrapolated to other parts of the world. First, the dependance on fashionable books to push up sales. Second, the difficulties in catching the attention of a potential audience. There is a third element which dangerously adds to the former two — "retailer slot" is having a perverse effect on sales, and dictates publishing agendas. In the words of Michael Bashkar, "this narrowed window has a knock-on effect on the kinds of books that get published".

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Can 280 Characters Jump-Start Twitter's Creativity? #maybe!

Can 280 Characters Jump-Start Twitter's Creativity? #maybe! | Keep reading everywhere. The blog of BTwinBooks | Scoop.it
The platform hooked people with brevity—can it do the same with levity?
Josep M. Mas's insight:

I have somewhat decided NOT to have a view on the 280 character debate. Maybe because there are other issues which I am more concerned about when it comes to some of the Tweets I read — the hit-and-run, coward attitude of trolls; the endless stream of bots; the hateful tweets which are never tackled... 

 

I am therefore taking a "wait-and-see" attitude. In the meantime, I strive to be more selective about who I read and abandon the practice of looking for followers for its own sake. This is, readdress the reasons why I want to continue using Twitter. After all, the reasons for using it in our hyperliquid world remain positive and strong.

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How Facebook’s Big Bet on Video Could Change TV - Knowledge@Wharton

How Facebook’s Big Bet on Video Could Change TV - Knowledge@Wharton | Keep reading everywhere. The blog of BTwinBooks | Scoop.it
Facebook is aggressively expanding into video, including licensing scripted shows from Hollywood, and it could change the face of TV.
Josep M. Mas's insight:

“Social media is moving from text to pictures to video, so Facebook is following its consumers.”

 

It is hard to tell if FB will succeed in integrating and monetising social (and professional) video in its platform. What we can assume though is that video will be at the core of the next wave of digital transformation. I was glad to learn at LBF that some publishers are already integrating (mobile) video into their marketing strategy. My view is that they should be bolder and look into format integration over content (and even straight conversion). Video will also play a critical role in transforming education even further (and I am not thinking MOOCs here). At the most basic user experience level, we had better get ready for facial recognition as the most widespread sign-in mechanism.

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BTWINBOOKS. XXI Foro de Inversión madri+d

Utiliza tecnología propia de Internet de las Cosas para gestionar identidad única de objetos. Facilita la integración de la experiencia de consumo d
Josep M. Mas's insight:

Grateful to all the potential partners we met in London Book Fair. It is great to be complimented on having developed a good solution for the industry. We feel invigorated and ready to continue working with our partners after having successfully completed a new round of investment.

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65 Proven Statistics About E-commerce Consumer Psychology (Infographic)

65 Proven Statistics About E-commerce Consumer Psychology (Infographic) | Keep reading everywhere. The blog of BTwinBooks | Scoop.it
Based on personal experience, we all know that the speed of a website is one of the major determinants of the success of the site, especially e-commerce websites. Aside from the obvious factors that make people leave your website, there are numerous other things that will influence the behavior of y
Josep M. Mas's insight:

I generally avoid posts with titles such as this one. There are, of course, exceptions worth breaking a rule. And this is one. 

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The iPhone Remade Apple 10 Years Ago. Now It’s Slowing Apple Down

The iPhone Remade Apple 10 Years Ago. Now It’s Slowing Apple Down | Keep reading everywhere. The blog of BTwinBooks | Scoop.it
Steve Jobs unveiled the iPhone 10 years ago today, and it made Apple the biggest company in the world. But it can't sustain Apple forever.
Josep M. Mas's insight:

When booming growth is over; when no tech leap is in sight... Can Apple hold on to loyalty until the next strike materialises?

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'Sell More, Serve More': FutureBook's Bracing Message

'Sell More, Serve More': FutureBook's Bracing Message | Keep reading everywhere. The blog of BTwinBooks | Scoop.it
Speakers at the 2016 FutureBook Conference in London emphasized putting disruptive technology to work for book publishers and readers, not fearing it.
Josep M. Mas's insight:

According to Andrew Keen, “People who succeed in this age will be those who marry digital and analog". I quite don't agree with some of his remarks (as expressed in the closing session of FutureBook 2016). I am however fully aligned with this particular statement. 

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