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LinkedIn eyes content as connection

LinkedIn eyes content as connection | Content Gyan |
The professional social network is evolving into a publishing hub, EveryBlock hits a dead end, and Spotify puts a new twist on a Valentine's mixtape. Read this article by Bridget Carey on CNET News.
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Rescooped by Amrit Hallan from Public Relations & Social Marketing Insight!

When Content Marketing Goes Wrong | Business 2 Community

When Content Marketing Goes Wrong | Business 2 Community | Content Gyan |

Digital marketing changes constantly and quickly, and as the industry rockets away from pure link-building and SEO, content marketing is taking center stage. Marketing missteps are made by big and small brands alike, but big brands can afford to lose money on, and learn from, a shoddy campaign. Mid-sized and small brands, however, risk losing both cash and customers after a poorly executed or off-putting content marketing campaign–which could do real, long-lasting damage. So, which big brands can teach smaller ones what to avoid? The examples are both plentiful and diverse–and although the campaigns below aren’t failures, they all threaten to fall down a slippery slope into a big, sticky pile of interruption marketing....

Via Jeff Domansky
Becky Cortino's curator insight, February 25, 2013 10:55 AM
#ContentMarketing is here. How are you using it? More importantly: how are your prospects, customers and target audience using your content? Usefulness as perceived by your end user, of what you provide through your content marketing efforts -- will affect your success. Content Marketing isn't all there is -- it can be the beginning of a connection, a bridge in a relationship, a jumping-off point to meet or delete. Choice is yours. More Topics like this=>