Content Distribution
44 views | +0 today
Follow
Content Distribution
how to better distibute your content online. Improving the performance of your online content
Curated by Silvia Cobo
Your new post is loading...
Your new post is loading...
Scooped by Silvia Cobo
Scoop.it!

Why do you optimise content for search and social? 4 reasons and a mnemomic to boot

Why do you optimise content for search and social? 4 reasons and a mnemomic to boot | Content Distribution | Scoop.it
Content strategies are one of the many things that used to be the preserve of publishers and editors. We didn't call it 'content strategy' then: we 'chose angles' or adopted an 'editorial approach'...
more...
No comment yet.
Scooped by Silvia Cobo
Scoop.it!

If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk

If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk | Content Distribution | Scoop.it
The team that runs the Times' Twitter accounts looked back on what they learned — what worked, what didn't — from running @nytimes in 2013.
more...
No comment yet.
Scooped by Silvia Cobo
Scoop.it!

It’s alive! What NPR learned from turning its @nprnews Twitter account from a bot into a human

It’s alive! What NPR learned from turning its @nprnews Twitter account from a bot into a human | Content Distribution | Scoop.it
Putting a person at the controls increased traffic and engagement by just about every measure. Now the question becomes: Is that boost worth the extra human effort?
more...
No comment yet.
Scooped by Silvia Cobo
Scoop.it!

Findings - People Share News Online That Inspires Awe, Researchers Find - NYTimes.com

Findings - People Share News Online That Inspires Awe, Researchers Find - NYTimes.com | Content Distribution | Scoop.it
A University of Pennsylvania study found that readers of news in print and online had more exalted tastes than might be expected.
more...
No comment yet.
Scooped by Silvia Cobo
Scoop.it!

BBC social media tips for effective Twitter sharing | Media news | Journalism.co.uk

BBC social media tips for effective Twitter sharing | Media news | Journalism.co.uk | Content Distribution | Scoop.it
The BBC's Mark Frankel shares tips for making news content more engaging after the corporation topped a list of the most-shared media content by UK Twitter users
Silvia Cobo's insight:

add your insight...

more...
No comment yet.
Scooped by Silvia Cobo
Scoop.it!

7 Powerful Facebook statistics you should know for a more engaging Facebook page - - The Buffer Blog

7 Powerful Facebook statistics you should know for a more engaging Facebook page - - The Buffer Blog | Content Distribution | Scoop.it
If you're after a more engaging Facebook page, these 7 stats might change the way you approach it.
more...
No comment yet.
Scooped by Silvia Cobo
Scoop.it!

Upworthy, el medio más ‘viral’ del mundo en Facebook - 233grados.com

Upworthy, el medio más ‘viral’ del mundo en Facebook - 233grados.com | Content Distribution | Scoop.it
Cada artículo que se publica en Upworthy, en el que no hay ningún tipo de publicidad tradicional de internet tipo ‘banner’, se comparte en Facebook una media de 75.000 veces.
more...
No comment yet.
Scooped by Silvia Cobo
Scoop.it!

If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk

If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk | Content Distribution | Scoop.it
The team that runs the Times' Twitter accounts looked back on what they learned — what worked, what didn't — from running @nytimes in 2013.
more...
No comment yet.
Scooped by Silvia Cobo
Scoop.it!

While Everyone Else Whines, This Guy Makes His Whole Living Off Facebook Traffic

While Everyone Else Whines, This Guy Makes His Whole Living Off Facebook Traffic | Content Distribution | Scoop.it
Whole industries of people are furious with...
more...
No comment yet.
Scooped by Silvia Cobo
Scoop.it!

Facebook's News Feed algorithm will soon start showing you more articles

Facebook's News Feed algorithm will soon start showing you more articles | Content Distribution | Scoop.it
Facebook today announced tweaks to its News Feed algorithm that focus on articles. In particular, the company is looking to surface more articles that get clicks on mobile devices as ...
more...
No comment yet.
Scooped by Silvia Cobo
Scoop.it!

What kinds of local stories drive engagement? The results of an NPR Facebook experiment

What kinds of local stories drive engagement? The results of an NPR Facebook experiment | Content Distribution | Scoop.it
Not every story has the same capacity to connect with an audience on social media. Enter the land of Topical Buzzers, Curiosity Stimulators, and Feel-Good Smilers.
more...
No comment yet.
Scooped by Silvia Cobo
Scoop.it!

At The Miami Herald, tweeting’s about breaking news in the a.m. and conversation in the p.m.

At The Miami Herald, tweeting’s about breaking news in the a.m. and conversation in the p.m. | Content Distribution | Scoop.it
Like other newspapers, the Herald has seen the benefits in relying on humans over bots in running social media accounts.
more...
No comment yet.
Scooped by Silvia Cobo
Scoop.it!

Good News Spreads Faster on Social Media

Good News Spreads Faster on Social Media | Content Distribution | Scoop.it
While old-fashioned outlets focus on tragedy and drama, on social media, people tend to share more positive news, especially about themselves.
more...
No comment yet.
Scooped by Silvia Cobo
Scoop.it!

5 Data-Driven Ways To Get Your Facebook Post Seen by Your Audience

5 Data-Driven Ways To Get Your Facebook Post Seen by Your Audience | Content Distribution | Scoop.it
TrackMaven analyzed 5,804 Facebook pages with a total combined 1,578,006 posts to find the top ways to get your Facebook post seen in a user's News Feed.
more...
No comment yet.
Scooped by Silvia Cobo
Scoop.it!

Who’s behind that tweet? Here’s how 7 news orgs manage their Twitter and Facebook accounts

Who’s behind that tweet? Here’s how 7 news orgs manage their Twitter and Facebook accounts | Content Distribution | Scoop.it
Human, bot, or something in between? We asked ABC News, the AP, CNN, NBC News, The New York Times, USA Today, and The Wall Street Journal how they power their Twitter and Facebook accounts.
more...
No comment yet.
Scooped by Silvia Cobo
Scoop.it!

A Complete Guide to Creating Awesome Visual Content

A Complete Guide to Creating Awesome Visual Content | Content Distribution | Scoop.it
The push for visual content seems is only getting stronger. Here are some of our favorite ideas, tips, and tools to help produce great images.
more...
No comment yet.
Scooped by Silvia Cobo
Scoop.it!

“We’re still babies at it”: BuzzFeed Video’s strategy relies on identity, emotion, and sharing content as communication

“We’re still babies at it”: BuzzFeed Video’s strategy relies on identity, emotion, and sharing content as communication | Content Distribution | Scoop.it
"This kind of repurposing of media not for consumption but for communication is, I think, the underpinning of this social age."
more...
No comment yet.
Scooped by Silvia Cobo
Scoop.it!

18 Ways to Improve Your Facebook News Feed Performance |

18 Ways to Improve Your Facebook News Feed Performance | | Content Distribution | Scoop.it
Discover 18 tips and tactics to help you gain more visibility for your posts in the Facebook News Feed and boost your Facebook reach.
more...
No comment yet.
Scooped by Silvia Cobo
Scoop.it!

Five tips for social media success from The Wall Street Journal | Media news | Journalism.co.uk

Five tips for social media success from The Wall Street Journal | Media news | Journalism.co.uk | Content Distribution | Scoop.it
The Wall Street Journal's Liz Heron shares her advice for social media success as the WSJ reaches four million Twitters followers and almost two million Facebook fans
more...
No comment yet.
Scooped by Silvia Cobo
Scoop.it!

10 Surprising New Twitter Stats to Help You Reach More Followers - - The Buffer Blog

10 Surprising New Twitter Stats to Help You Reach More Followers - - The Buffer Blog | Content Distribution | Scoop.it
These new Twitter stats can help you reach your followers with better wording, better timing and more engaging content.
more...
No comment yet.
Scooped by Silvia Cobo
Scoop.it!

Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks

Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks | Content Distribution | Scoop.it
The best data on social media engagement, and where social audiences spend their time. Plus, what do they like to do on social networks?
more...
No comment yet.
Scooped by Silvia Cobo
Scoop.it!

10 Surprising New Twitter Stats to Help You Reach More Followers - - The Buffer Blog

10 Surprising New Twitter Stats to Help You Reach More Followers - - The Buffer Blog | Content Distribution | Scoop.it
These new Twitter stats can help you reach your followers with better wording, better timing and more engaging content.
more...
No comment yet.
Scooped by Silvia Cobo
Scoop.it!

To Go from Big Data to Big Insight, Start with a Visual

To Go from Big Data to Big Insight, Start with a Visual | Content Distribution | Scoop.it
Lessons on making data useful from inside The New York Times.
more...
No comment yet.
Rescooped by Silvia Cobo from Innovación y nuevas tendencias de los medios y del periodismo
Scoop.it!

¿Qué estrategia de vídeo adoptar en las salas de redacción?

¿Qué estrategia de vídeo adoptar en  las salas de redacción? | Content Distribution | Scoop.it

Por su popularidad entre las audiencias y los anunciantes, los vídeos están cobrando cada vez mayor importancia en línea, en aplicaciones de noticias y en televisiones conectadas.

Descubra cuál es la estrategia de vídeo para que debe adoptar en su redacción gracias a la conferencia con Gregory Dray de Youtube en la cumbre GEN News summit 2013.

¿Cuántos vídeos se pueden producir en la propia redacción y cuántos acuerdos de colaboración necesita Ud.? ¿Es mejor asociarse con una plataforma internacional o crear su propia plataforma de vídeo? ¿Qué papel van a jugar los nuevos actores, por ejemplo las cadenas multicanales? Todas las respuestas en la cumbre GEN.

Esta sesión será una continuación de la sesión animada por The Huffington Post Live.


Via GlobalEditorsNetwork
more...