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What Should You Share? The Ideal Content Curation Mix

What Should You Share? The Ideal Content Curation Mix | content curator |
Many people hesitate to use their personal networks for sharing industry content, because they don't know what to share. Don't worry, we got you covered!

Via Neil Ferree
Neil Ferree's curator insight, May 7, 2015 10:24 PM

Brand content is any content that’s produced by the company. This includes corporate blogs, videos, images, infographics, resources, job ads, etc.

Aggregated content is what most people actually mean when they say curated content. This is any third party content, meaning content that’s not produced by your company. This could include industry news, helpful resources, reports, funny videos, a GIF of a bunny dancing on a stripper pole (that was a great easter present from Evan Lewis, one of our Business Development team members). This content is shared as-is, with no edits.

Curated content is any third party content that you’ve strategically chosen to editorialize and share. This means that you don’t share the content as-is – you highlight the key points of the content and add your own commentary to it. This is way more powerful and personalized than just aggregated content.

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What is Content Curation What is content curation, in this video we look at what content curation is and then look at some examples of content curation.
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