Content Marketing & Content Curation Tools For Brands
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Five Good Reasons To Curate Content That Has Already Been Published in Your Niche

Five Good Reasons To Curate Content That Has Already Been Published in Your Niche | Content Marketing & Content Curation Tools For Brands | Scoop.it

Hesham Zebida: One of the things that often comes up as I am suggesting blog topics for clients is “Why should I cover this topic when it’s been covered by other blogs?” It’s a great question – most businesses and bloggers think that they should only write about things seldom covered...


Via Robin Good
Therese Torris's insight:

It's easier to get coverage by curating content that is already popular. Not only because your potential audience expects you to share your insigths but simply because there isn't much a long tail on the Web. On the contrary the Web is most often an amplifier of blockbusters, a winner takes all space.

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Semantic Society's comment, January 15, 2013 9:08 PM
I'm glad I read this article. I hadn't thought about the value of roundup blog articles.
Alfredo Corell's curator insight, January 16, 2013 5:44 PM

The 5 reasons are:
1. You want to be the main resources in your niche.
2.You want your blog to rank in search results for particular keywords.

3. Your audience wants to know your thoughts on a particular topic.

4. The last time the topic was covered was so long ago, it’s out of date.5. You could get listed in a roundup post about a particular topic.

 

GO!!! CURATE

'Timothy Leyfer's curator insight, January 16, 2013 11:45 PM

This article provides a frame work tha you can use to model your curation strategies around.I saved a copy of this for future reference Give it a look!...

Timothy Leyfer

Content Marketing & Content Curation Tools For Brands
Content curation and content marketing at large help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Curating curation topic on Scoop.it

Curating curation topic on Scoop.it | Content Marketing & Content Curation Tools For Brands | Scoop.it

Content curation tools are designed to assist the process of searching, collating and sharing existing content. Content curation differs from simple content aggregation in that curators screen for the most relevant content, and often edit or comment it.   By curating content on a topic close to them, brands can position themselves as a go-to expert on that topic and embed their communication into the richer context of external content sources.

 

Content curation tools are multiplying like wild mushrooms. Category leaders, like Pinterest, tumblr and Scoop.it are growing impressively fast. 

 

At the same time, other tools from social media, blogging and search, such as Twitter, Paper.li and Google are strengthening their curation functionality.

 

Observer (like me) are starting to make distinctions among subcategories like Search Curation (Topsy, Feedsquares), Video Curation (Magnify.net), Content Trends curation (Zemanta, Parse.ly), Corporate Curation (Curata, CurationSoft, Digimind), Content Relationships curation (Pearltrees, Mind.it).

 

The most popular category is Social (content) Curation. Social Curation enables users to clip and publically share content (mostly pictures, graphics and video) in the form of attractive personalized mood boards or microblogs (typical of Pinterest, Bundlr).

A more specialized form of Social content curation helps users turn twitter feeds into threaded stories (Storify, Dashter). 

We can expect much of the Pinterest-style social curation to turn into Shopping Curation à la OpenSky.

We can also expect the debate about content curation and copyright infringment to continue to rage. Attribution to the original source should be a fundamental requirement of Content Curation. But it can be difficult when content is re-curated (for example re-"pinned") again and again. Scoop.it is one of the best tools in terms of facilitating content attribution.

 

More ?  Check the slidedecks:

http://fr.slideshare.net/ttorris/content-curationtoolsforbrands

http://fr.slideshare.net/ttorris/facing-contentinflationslideshow

 

 

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Nick Kellet's comment, October 13, 2012 12:21 PM
I added this post to my list http://list.ly/list/1wu-best-of-content-curation-12th-october-2012
Monica S Mcfeeters's curator insight, May 21, 2013 9:55 AM

This is an interesting break down of sites where people curate content. Those interested in content curation might want to read over this.

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How To Use Medium for Growth Marketing – Growth Marketing Matters 

How To Use Medium for Growth Marketing – Growth Marketing Matters  | Content Marketing & Content Curation Tools For Brands | Scoop.it
It’s a beautiful writing experience, a beautiful reading experience, and an appealing playground for adventurous marketers looking for new ways to associate their brand with great content. It’s a…
Therese Torris's insight:
I have mixed feelings about medium because it can be a real time sucker. I receive my personalized Medium newsletter every day and consciously try to avoid doing more than glancing at it.  But one cannot ignore that it's becoming huge as a content marketing tool
 
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How to Develop a Content Strategy: A Start-to-Finish Guide

How to Develop a Content Strategy: A Start-to-Finish Guide | Content Marketing & Content Curation Tools For Brands | Scoop.it

The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on.

 

In this post, we'll dive into why your business needs a content marketing plan and the exact steps you will need to take to create one....


Via Jeff Domansky, massimo facchinetti
Therese Torris's insight:
" it never hurts to revisit your content strategy plan -- to make sure it's up-to-date, innovative, and strong"
Couldn't agree more
 
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Jeff Domansky's curator insight, September 10, 10:41 AM

Discover HubSpot's best steps, tips, and resources to develop a content strategy.

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Content Marketing in Challenging Industries: Cannabis, Alcohol + Financial Services

Content Marketing in Challenging Industries: Cannabis, Alcohol + Financial Services | Content Marketing & Content Curation Tools For Brands | Scoop.it
Content marketers in challenging, highly regulated industries like financial services, alcohol, and cannabis have created innovative content marketing initiatives.
Therese Torris's insight:
I love this title which likens financial services (FS) to alcohol and cannabis. Seems to me that FS are less dispensable that the latter, but less pleasant for consumers, and often with worse secondary effects.
 
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5 Compelling Reasons You Should Republish Old Blog Content

5 Compelling Reasons You Should Republish Old Blog Content | Content Marketing & Content Curation Tools For Brands | Scoop.it

Are you sending potential new customers to old content on your blog that is out of date?

 

Or….….do you have old content on your site that never gets any traffic?

 

Both of these things are bad for your site, so you need to do something about them.

 

And here’s why. Producing new content on a regular basis may not always work as you would expect it....


Via Jeff Domansky
Therese Torris's insight:
Yeah! Don't let the good work go to waste.

 
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Jeff Domansky's curator insight, August 30, 11:24 AM

Ian Clearly reminds us by updating your old blog content on a regular basis and republishing it, you’ll be doing yourself and your audience a big favor.

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Digital Marketing Trends that Affect Your Content Strategy

Digital Marketing Trends that Affect Your Content Strategy | Content Marketing & Content Curation Tools For Brands | Scoop.it
Have you updated your content marketing strategy to accommodate the latest digital marketing trends we've seen so far in 2017?

Via massimo facchinetti
Therese Torris's insight:
At the end of the day, some things never change : "When it comes to being a success with Google and other search engines, one thing has stayed the same: providing value."
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The Complete Guide to Choosing a Content Calendar

The Complete Guide to Choosing a Content Calendar | Content Marketing & Content Curation Tools For Brands | Scoop.it
All the tools, templates, tips, and more for choosing a content calendar for your blog posts and social media updates.
Therese Torris's insight:
Indispensable 4 planning & monitoring
 
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Upwork's curator insight, July 27, 11:59 AM
Great refresher with a look at some editorial calendars of a few big-name publishers—excellent roundup.
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The Ultimate Social Media and Content Marketing Tools List (500+) - downloadable as spreadsheet! 

Filter by free, freemium, and paid tools. You're guaranteed to find a whole lot of useful tools you never knew existed!

**[Or download th
Therese Torris's insight:
Not long ago those lists used to be 50-items long
 
 
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Content is King: Pinterest raises $150M, brings total funding to $1.5B and valuation to $12.3B

Content is King: Pinterest raises $150M, brings total funding to $1.5B and valuation to $12.3B | Content Marketing & Content Curation Tools For Brands | Scoop.it
Pinterest has raised $150 million from existing investors in its latest round of funding valuing the company at $12.3 billion, a spokeswoman said.
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Content Marketing in the "post-digital" age [MUST READ]

Content Marketing in the "post-digital" age [MUST READ] | Content Marketing & Content Curation Tools For Brands | Scoop.it
Tom Goodwin, EVP and Head of Innovation at Zenith, on the most important technology trends that will affect content marketing in this post-digital age.
Therese Torris's insight:
Excellent insights from Tom Goodvin reported by Newscred. The post-digital age is the age when "online" and "offline" don't mean anything anymore
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About Licensed Content & SEO - how canonical URL tags avoid duplication and increase benefit

About Licensed Content & SEO - how canonical URL tags avoid duplication and increase benefit | Content Marketing & Content Curation Tools For Brands | Scoop.it
When used correctly, licensed content can help your SEO. In this post, we'll cover the benefits of using licensed content for SEO, as well as best practices.
Therese Torris's insight:
By Newscred, not too self-serving, useful
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The Essential Artificial Intelligence Glossary for Marketers

The Essential Artificial Intelligence Glossary for Marketers | Content Marketing & Content Curation Tools For Brands | Scoop.it
The age of artificial intelligence is upon us. Here are the key terms you’ll need to know to be a successful marketer in an AI world.
Therese Torris's insight:
Clear and useful set of definitions par Hubspot, as always
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How to Create a Content Marketing System That Runs on Autopilot

How to Create a Content Marketing System That Runs on Autopilot | Content Marketing & Content Curation Tools For Brands | Scoop.it
I think we can all agree that content marketing is both practical and potent. It’s the ultimate form of inboun
Therese Torris's insight:
No miracle: planning, organization and.. resources/money!
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How to set up a high-performance editorial calendar

How to set up a high-performance editorial calendar | Content Marketing & Content Curation Tools For Brands | Scoop.it
Going crazy managing all your content marketing work? An editorial calendar would definitely help. Especially if it's set up the right way. See how here.
Therese Torris's insight:
Good advice there. Editorial planning a must
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Branded content is king. Here’s why the data proves it.

Branded content is king. Here’s why the data proves it. | Content Marketing & Content Curation Tools For Brands | Scoop.it
On social, content is the unchallenged king. Users abhor ads in their feeds. Instead, sponsored content on Facebook has become an instant hit for brands.

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How to Promote Content to Reach More Prospects in Just 7 Days

How to Promote Content to Reach More Prospects in Just 7 Days | Content Marketing & Content Curation Tools For Brands | Scoop.it
took existing blog posts and easily turned them into 2- and 3-minute videos.

I broke the pieces down into digestible outlines and turned them into actionable infographics and presentations.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, September 2, 6:41 AM

Content marketers, turn your great content into video, infographics and a Slideshare. Neil Patel says "I took existing blog posts and easily turned them into 2- and 3-minute videos. I broke the pieces down into digestible outlines and turned them into actionable infographics and presentations."

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Inbound marketing and man buns: a series of unfortunate events - The Drum 

Inbound marketing and man buns: a series of unfortunate events - The Drum  | Content Marketing & Content Curation Tools For Brands | Scoop.it
The assumption of inbound marketing is that everything is measurable and trackable in a tidy funnel. But many things that are important in marketing are not measurable – and those that are trackable tend to incorporate bad or incomplete data.

Product marketers took an inbound marketing course, grew pretentious man buns, and rebranded themselves as “growth hackers”. They thought that they could analyse marketing data to determine the precise “buyer journey” and optimise every step along the way.

But human brains do not work that way. Straight lines do not exist in marketing. If you think that our minds process everything linearly and logically, just remember your dreams from last night. As DDB New Zealand stated in the New Zealand Herald earlier this year, the latest research shows that companies need to make brands famous with distinctive advertising and publicity, remember that irrational feelings are more important than logical thoughts, and focus on long-term strategy rather than short-term results.

Via marketingIO, massimo facchinetti
Therese Torris's insight:
Nice title and nice pic
 
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marketingIO's curator insight, August 28, 7:31 PM

It's a really good opinion piece, and drove me to consider that creativity rules all.

 

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us. #MarTech #DigitalMarketing

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10 Self-Editing Tips that Will Make You a Better Writer

10 Self-Editing Tips that Will Make You a Better Writer | Content Marketing & Content Curation Tools For Brands | Scoop.it
I’ve been an editor for many years (don’t make me admit how many) and a writer for even longer. After even a few years in the game, every editor develops their own list of bugbears (translation:…

Via Stefano Principato, massimo facchinetti
Therese Torris's insight:
Always good to remind ourselves of these tips
 
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7 (Almost) Forgotten Platforms To Promote Your Blog Posts

7 (Almost) Forgotten Platforms To Promote Your Blog Posts | Content Marketing & Content Curation Tools For Brands | Scoop.it
There are secret champions between the various platforms where you can promote your content. Here are 7 platforms you should consider to promote blog posts.
Therese Torris's insight:
Very true, but where do we find the time ?
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5 Strategies To Growth-Hack Social Engagement

5 Strategies To Growth-Hack Social Engagement | Content Marketing & Content Curation Tools For Brands | Scoop.it
There is more to a powerful social media strategy than posting content and hoping for the best. Take this approach, and you'll be disappointed with the results more times than not. Instead, making noise on social media comes down to two things:Posting compelling and unique contentDoing anything and everything you can to boost engagement
Via Brian Yanish - MarketingHits.com
Therese Torris's insight:
Basic but sound. Basic works.
 
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Content Marketing + Google Answer Boxes: How to Rank

Content Marketing + Google Answer Boxes: How to Rank | Content Marketing & Content Curation Tools For Brands | Scoop.it
If you’re a content marketer, you should be talking about Google answer boxes. Here's what they are and how to optimize your content to rank in them.
Therese Torris's insight:
Google answer boxes are the Google Shopping of content marketing: a killer
 
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5 Emerging Content Marketing Trends You Need to Know in 2017 - Jeffbullas's Blog

5 Emerging Content Marketing Trends You Need to Know in 2017 - Jeffbullas's Blog | Content Marketing & Content Curation Tools For Brands | Scoop.it

Content marketing offers better engagement, better conversions, and usually costs less than other forms of marketing. Besides, with a constantly increasing number of ad-blocker software users across the globe, content marketing becomes the only way to get a message through with assurance.


So, this year too, brands will need to focus more on content marketing. The following 5 content marketing trends will help you reap the maximum benefits out of your content marketing strategy in 2017....


Via Jeff Domansky
Therese Torris's insight:
Share your insight
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Jeff Domansky's curator insight, April 8, 11:11 AM

Make the most of this cost-effective method of marketing your business in a digital world in 2017.

axelscumbag's comment, April 10, 5:32 AM
its interesting...
Rinaldo Panucci's curator insight, April 11, 4:25 AM
Content Marketing Trends 2017
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How Google Adwords' own marketing clogs up paid search results for SEO and SEM keywords, leaving no chance to agencies

How Google Adwords' own marketing clogs up paid search results for SEO and SEM keywords, leaving no chance to agencies | Content Marketing & Content Curation Tools For Brands | Scoop.it
Google "Spends" millions Buying #SEO Keywords...Peddling AdWords #PPC
Therese Torris's insight:
No surprise there!
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The Ultimate Guide to Writing Blog Posts That Rank in Google’s Top 10

The Ultimate Guide to Writing Blog Posts That Rank in Google’s Top 10 | Content Marketing & Content Curation Tools For Brands | Scoop.it
The Ultimate Guide to Writing top google ranked Blog Posts. https://t.co/5JtBQLzMJw via neil patel #blog https://t.co/uTBlbfIMAq

Via Andrew Wroblewski, steve batchelder, malek, massimo facchinetti
Therese Torris's insight:
Therese Torris's insight: Infographic is nothing to new but still fundamental, and there is much more at the site
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6 Steps for Building a Killer Content Marketing Program in 2017

6 Steps for Building a Killer Content Marketing Program in 2017 | Content Marketing & Content Curation Tools For Brands | Scoop.it
In the midst of planning and budgeting for 2017? Here are our top six tips for building out a killer content marketing strategy.
Via Stefano Principato, massimo facchinetti
Therese Torris's insight:
Realistic and progressive steps
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Going Viral: 8 Easy Ways to Get Maximum Traffic to Your Blog Post

Going Viral: 8 Easy Ways to Get Maximum Traffic to Your Blog Post | Content Marketing & Content Curation Tools For Brands | Scoop.it

Going Viral: 8 Easy Ways to Get Maximum Traffic to Your Blog Post (23/30)

Therese Torris's insight:
Sad but true
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