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Therese Torris
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Rescooped by Therese Torris from Content Creation, Curation, Management |
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When you’ve been in the digital marketing space for more than 12 years, you see a lot of trends come and go in that time. Remember back in 2006, when all it took to rank a website was a few low-qua…
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It’s a beautiful writing experience, a beautiful reading experience, and an appealing playground for adventurous marketers looking for new ways to associate their brand with great content. It’s a…
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The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on.
In this post, we'll dive into why your business needs a content marketing plan and the exact steps you will need to take to create one....
Discover HubSpot's best steps, tips, and resources to develop a content strategy.
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Content marketers in challenging, highly regulated industries like financial services, alcohol, and cannabis have created innovative content marketing initiatives.
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Rescooped by Therese Torris from Public Relations & Social Marketing Insight |
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Are you sending potential new customers to old content on your blog that is out of date?
Or….….do you have old content on your site that never gets any traffic?
Both of these things are bad for your site, so you need to do something about them.
And here’s why. Producing new content on a regular basis may not always work as you would expect it....
Ian Clearly reminds us by updating your old blog content on a regular basis and republishing it, you’ll be doing yourself and your audience a big favor.
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Rescooped by Therese Torris from Content Creation, Curation, Management |
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Have you updated your content marketing strategy to accommodate the latest digital marketing trends we've seen so far in 2017?
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All the tools, templates, tips, and more for choosing a content calendar for your blog posts and social media updates.
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Filter by free, freemium, and paid tools. You're guaranteed to find a whole lot of useful tools you never knew existed!
**[Or download th
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Pinterest has raised $150 million from existing investors in its latest round of funding valuing the company at $12.3 billion, a spokeswoman said.
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Tom Goodwin, EVP and Head of Innovation at Zenith, on the most important technology trends that will affect content marketing in this post-digital age.
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When used correctly, licensed content can help your SEO. In this post, we'll cover the benefits of using licensed content for SEO, as well as best practices.
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The age of artificial intelligence is upon us. Here are the key terms you’ll need to know to be a successful marketer in an AI world.
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Rescooped by Therese Torris from Content Creation, Curation, Management |
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Content is critical for gaining online exposure -- in fact, it’s the only thing that matters. Even the ugliest websites can receive vast amounts of traffic if the content is fantastic and the promotion is effective. It’s also impossible to think about digital marketing these days without mentioning Google, Yahoo and Bing. Without high-quality content optimized for specific keywords, you aren’t going to see any noticeable rankings.
Overall, content should be a priority for companies hoping to bring in online traffic, but a lot of businesses are still making the same mistakes.
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Going crazy managing all your content marketing work? An editorial calendar would definitely help. Especially if it's set up the right way. See how here.
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Rescooped by Therese Torris from Public Relations & Social Marketing Insight |
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On social, content is the unchallenged king. Users abhor ads in their feeds. Instead, sponsored content on Facebook has become an instant hit for brands.
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Rescooped by Therese Torris from Content Creation, Curation, Management |
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took existing blog posts and easily turned them into 2- and 3-minute videos.
I broke the pieces down into digestible outlines and turned them into actionable infographics and presentations.
Content marketers, turn your great content into video, infographics and a Slideshare. Neil Patel says "I took existing blog posts and easily turned them into 2- and 3-minute videos. I broke the pieces down into digestible outlines and turned them into actionable infographics and presentations."
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Rescooped by Therese Torris from Content Creation, Curation, Management |
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The assumption of inbound marketing is that everything is measurable and trackable in a tidy funnel. But many things that are important in marketing are not measurable – and those that are trackable tend to incorporate bad or incomplete data.
Product marketers took an inbound marketing course, grew pretentious man buns, and rebranded themselves as “growth hackers”. They thought that they could analyse marketing data to determine the precise “buyer journey” and optimise every step along the way.
But human brains do not work that way. Straight lines do not exist in marketing. If you think that our minds process everything linearly and logically, just remember your dreams from last night. As DDB New Zealand stated in the New Zealand Herald earlier this year, the latest research shows that companies need to make brands famous with distinctive advertising and publicity, remember that irrational feelings are more important than logical thoughts, and focus on long-term strategy rather than short-term results.
It's a really good opinion piece, and drove me to consider that creativity rules all.
MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us. #MarTech #DigitalMarketing
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I’ve been an editor for many years (don’t make me admit how many) and a writer for even longer. After even a few years in the game, every editor develops their own list of bugbears (translation:…
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There are secret champions between the various platforms where you can promote your content. Here are 7 platforms you should consider to promote blog posts.
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Rescooped by Therese Torris from MarketingHits |
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If you’re a content marketer, you should be talking about Google answer boxes. Here's what they are and how to optimize your content to rank in them.
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Rescooped by Therese Torris from Public Relations & Social Marketing Insight |
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Content marketing offers better engagement, better conversions, and usually costs less than other forms of marketing. Besides, with a constantly increasing number of ad-blocker software users across the globe, content marketing becomes the only way to get a message through with assurance.
So, this year too, brands will need to focus more on content marketing. The following 5 content marketing trends will help you reap the maximum benefits out of your content marketing strategy in 2017....
Make the most of this cost-effective method of marketing your business in a digital world in 2017.
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Google "Spends" millions Buying #SEO Keywords...Peddling AdWords #PPC
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The Ultimate Guide to Writing top google ranked Blog Posts. https://t.co/5JtBQLzMJw via neil patel #blog https://t.co/uTBlbfIMAq
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