Curation, Social Business and Beyond
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Understanding & Leveraging Influence Will Be Crucial to Your Business Success

Understanding & Leveraging Influence Will Be Crucial to Your Business Success | Curation, Social Business and Beyond | Scoop.it

This is a guest post for Wired.co.UK  Ideas Bank section by Azeem Azhar, CEO of PeerIndex who is sharing some very valuable insights on measuring  influence. Understanding and leveraging your personal influence, your audience, clients and customers through influence measurement companies like PeerIndex and Klout will be crucial to your business success.  


Intro:


"Companies should be looking beyond predicted customer lifetime values and towards customer network lifetime values, which factor in an individual's influence over their peers"


Here's what caught my attention:


**It is time to replace customer lifetime value with the idea of customer network value (CNLV).


  This is the notion that a customer's value to a company is the      

  discounted value of their future purchases plus the discounted

  value of the referrals they drive to your business

 

**Why does this matter?


the science of influence is -- as with so many other things -- being democratised by the internet.


Interaction on social networks provides brands with a map of influence at a macro level.


**Instead of relying on a handful of hard-to-reach celebrities or journalists for advocacy, brands can identify and activate their truly influential fans, ordinary people who have built strong reputations in certain subjects, a group we call the "magic middle".


New social influence marketing firms like PeerIndex and Klout, are providing brands with these influence maps, letting them identify this magic middle of influencers.


If you can get your product into the hand of a few thousand magic middle influencers in an honest way, you can ensure an authentic conversation amongst their networks, driving awareness and, more importantly, referral, advocacy and purchase.


Customer network value is only going to become more important, driven by a renewed ability to identify and leverage influence on the web 


**This could have a profound impact on the way that brands spend their marketing dollars.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/R0oUeS]

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John van den Brink's comment, August 14, 2012 3:41 PM
Great article and photo :)
Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Blogging Blunders (And How To Avoid Them) [Interview]

Blogging Blunders (And How To Avoid Them) [Interview] | Curation, Social Business and Beyond | Scoop.it
This is my interview for the Summit on Content Marketing. The subject is "Blogging Blunders (and how to avoid them)" It's audio with slides. Watch or listen
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it provides additional insights into common mistakes made in blogging.

 

It's important to understand what makes a good blogger.

 

More Blogging Blunders

 

Many marketers make mistakes when it comes to writing articles. I agree that you need to take a look at the mistakes of others in order to have a good understanding of what works.

 

Capaloff explains further insights from several interviews with top bloggers at the Summit for Content Marketing, and what to look for when it comes to a great blog post versus a poor one.

 

Here's what caught my attention:

 

  • Break free from the norms and have your own unique blog style. To be good you have to stand out from the rest. You have to understand what the end goal is.

 

  • Give people a reason to read your articles. Especially since there are thousands of other pieces that are similar to yours.

 

  • Discover your own voice by getting into the way that you talk -- only better. Make it a conversational yet concise format.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

 

Lead feature image: 123rf

 

Read full article here: http://ow.ly/3jdj30cFbpV

 

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The Truth About Digital Marketing

The Truth About Digital Marketing | Curation, Social Business and Beyond | Scoop.it
In this article, Michael Brenner looks at and busts 9 of the more common digital marketing myths with a littl
janlgordon's insight:

I selected this article from Curatti written by Michael Brenner because it provides insights on the affect of digital marketing on consumers.

 

Understand digital marketing and avoid common mistakes

 

Dispelling Digital Marketing Myths

 

Effective marketing is not difficult -- it just takes a specific strategy. I agree that in order to best reach your audience you need to know what works and what does not.

 

Brenner explains what digital marketing means to your business and how to make it successful.

 

Here's what caught my attention:

 

  • It's good practice to consistently produce great content. Articles need to be quality, and grab the reader's attention.

 

  • A negative reaction online isn't always a bad thing to happen. Avoid trolls, but engage with those who are your loyal audience.

 

  • Digital marketing encompasses many different mediums from blogs to email, and more. Be sure your content in these places is relevant to your target market.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Szpe30cB7pe

 

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David Stapleton's curator insight, November 15, 1:57 PM
Can you learn  your power is your knowledge base
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Why There Are Less Comments On Your Blog

Why There Are Less Comments On Your Blog | Curation, Social Business and Beyond | Scoop.it
If you are worried why you are getting fewer comments on your blog than you did some years ago, take this quiz to find out what you can to do about it.
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains why your blog posts are seeing a decline in comments.

 

Learn why your articles are not getting as much feedback as they did a few years ago.

 

Why Blog Comments are on the Decline

 

It can be difficult for any blogger to see a lack of response after working hard on a blog post. I agree that in order to attract comments you need to evaluate how your blog is being perceived.

 

Elliott explains the reasons why blogs are not experiencing the same amount of comments that they once did.

 

Here's what caught my attention:

 

  • First, take a look at your topics and find out whether these are actually what your audience wants to read. Second, is your content a conversational style? If not, it may need to be tweaked.

 

  • Don't avoid a subject that is serious in nature -- you might be losing readers because of it. Write what your subscribers are looking for instead of playing it safe.

 

  • Put both personality and passion into your content. Reveal more about yourself personally, and back up what you say with facts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

.

Read full article here: http://ow.ly/SL6Z30cx2Xd

 

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Stephen Dale's curator insight, June 14, 4:46 AM
Some useful tips for bloggers - both novice and experienced.
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Get On Board with Audio Content

Get On Board with Audio Content | Curation, Social Business and Beyond | Scoop.it
Audio content is growing! If you are thinking of embarking on your own audio content project, you need to read this article by Shell
janlgordon's insight:

I selected this article from Curatti written by Shelly Kramer because it provides insights into the power of audio for your content marketing strategy.

 

Attract a larger audience with audio content.

 

Why Your Business Needs Audio Content

 

Both podcasts and live audio through Facebook are on the rise. I agree that you need to include this medium in order to take your marketing to the next level.

 

Kramer explains the impact of audio content on your business marketing reach.

 

Here's what caught my attention:

 

  • Creating audio content is just the beginning. You also need to know how to execute a good marketing strategy to get the word out.

 

  • Consumers who get their content on the go are the most popular target market for audio. You should include this in at least 10 percent of your marketing budget.

 

  • It's very cost effective to use audio over video. This does not mean, however; that you should slack on the quality of the broadcast.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/tzxQ30crIAh

 

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How to Establish Trust and Authority with SEO

How to Establish Trust and Authority with SEO | Curation, Social Business and Beyond | Scoop.it
Authority, trust and relevance are the three most important & powerful pillars of SEO when it comes to website ranking on Google and other search engines
janlgordon's insight:

I selected this article from Curatti written by Mandeep Singh because it shows you how to improve your website rank with organic SEO techniques.

 

There are three phases to search engine optimization that can help improve your website visibility.

 

3 Pillars to SEO Success

 

You can improve your ranking in search with the right methods in place. I agree that authority and trust are built upon original content with organic methods.

 

Singh provides 3 ways you can use to improve your SEO strategy.

 

Here's what caught my attention:

 

  • The three main methods of search include web crawling, indexing, and results from keyword matching. The most relevant information will be picked up first.

 

  • Google updates its algorithm about 500 to 600 times a year. It occasionally performs a major update that can dramatically affect search results.

 

  • Write content that is easy and useful for your readers in order to avoid being penalized. This will also improve your results in search.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/wZEj30cnonl

 

Featured image: Copyright: ‘https://www.123rf.com/profile_kirillm‘ / 123RF Stock Photo

 

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Strengthen Your Brand with a Great Website

Strengthen Your Brand with a Great Website | Curation, Social Business and Beyond | Scoop.it
Creating a website is not the same as creating a brand. Your website might have a million dollar look, yet still not reflect your corporate identity
janlgordon's insight:

I selected this article from Curatti written by Helen Miller because it shows you how to boost your brand with a stand-out website.

 

Branding and website development and design are not the same thing.

 

Promote Your Brand with a Strong Website

 

You can take your business image to a new level with the right design and content strategies. I agree that it's not just one method that will make this successful.

 

Miller provides examples and advice on establishing a brand identity that gets seen.

 

Here's what caught my attention:

 

  • If your website is outdated there are new templates you can try in WordPress. Use a new design to help tell your brand story and establish your brand name.

 

  • Before telling the story of your company find out first what your core values are, the strengths of your skills, what you want to be known for, the personality of your brand, and how you will stand out from the rest in your industry.

 

  • Optimize your LinkedIn profile to make it more professional. Use a custom headline with a clear summary of what you have to offer your prospects.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/SGfX30chbO1

 

This post was sponsored by Template Monster (in case you hadn’t guessed!)

 

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Why We Need to Adapt to Mobile Marketing

Why We Need to Adapt to Mobile Marketing | Curation, Social Business and Beyond | Scoop.it
On the one hand, progress fueled by Mobile Marketing brings us solutions that make our lives easier. On the other hand, we have to adapt to changes faster.
janlgordon's insight:

I selected this article from Curatti written by Julia Kravchenko because it explains why businesses need to stay flexible in their marketing as technology continues to change.

 

Mobile's evolution requires us to adapt to the latest approaches in business.

 

How Mobile Has Transformed Marketing

 

While businesses should have a mobile marketing strategy they need to be open to any shifts in technology. I agree that you need to stay on top of the latest advances -- especially when it comes to attracting new customers.

 

Kravchenko provides insights into why mobile marketing can be a challenge in the midst of its benefits.

 

Here's what caught my attention:

 

  • Social networks and mobile are now intertwined. More than half of users check their devices the first thing they wake up. This is why digital marketing continues to be on the rise.

 

  • Google launched AMP (Accelerated Mobile Page) in 2016 along with PWA (Progressive Web Apps) because of the growing trend of mobile usage. Businesses that don't meet the new requirements are losing the visibility race.

 

  • The new direct way to communicate with customers is through push notifications. As this becomes more popular these are turning into more personalized messages.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/9ifQ30cd1Kr

 

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How to Improve Your Marketing Strategy

How to Improve Your Marketing Strategy | Curation, Social Business and Beyond | Scoop.it
There are any number of questions you might ask in order to formulate a marketing strategy. John Jantsch presents us with 4 questions that have helped him
janlgordon's insight:

I selected this article from Curatti written by John Jantsch because it explains how to improve your marketing strategy by answering 4 questions.

 

Developing a marketing strategy for your business can be a challenge -- you need to know where to start and what to focus on.

 

Answer These 4 Marketing Questions

 

Many advertisers find themselves getting stuck when it comes to developing a successful marketing strategy. I agree that in order to attain your goals you need to first understand where to begin.

 

Jantsch provides four ways your business can discover the best plan.

 

Here's what caught my attention:

 

  • Find out what your personal "why" is. As yourself how you are going to change the world and which things you want to make right. This helps you to see which gaps you are filling.

 

  • To develop a brand story you need to understand your audience, personality, who the hero is, and what your journey will be.

 

  • Make deliverables and expectations clear to your audience so they know what to look forward to. Remove any ambiguity in order to foster an enjoyable working relationship.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead feature image: 123rf

 

Read full article here: http://ow.ly/tzA930c3n0K

 

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Hone in on Your Target Market

Hone in on Your Target Market | Curation, Social Business and Beyond | Scoop.it
One of the most important aspects of an effective content marketing strategy is understanding your target market. Here are some areas to concentrat
janlgordon's insight:

I selected this article from Curatti written by Nicole Stelmar because it explains how to improve your content with a better understanding of your target market.

 

We can create valuable information for our readers when we know their pain points.

 

Improve Your Content Reach

 

In order to successfully reach your audience you need to know what makes them tick. I agree that you can create better content by learning about their needs and desires.

 

Stelmar explains how to find out more about your target market in order to have a clear picture of who they are.

 

Here's what caught my attention:

 

  • When gathering data about your customers find out things such as demographics, age, financial status, ect. By answering these you can create a buyer persona.

 

  • Have a CRM program in place so that your company can track your communication. This will help improve your customer relations.

 

  • Use surveys to gather information about your prospects and customers. Keep these short, simple, and use direct yes and no questions.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/eT1d30bYDPT

 

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4 Industries Thriving From Innovation

4 Industries Thriving From Innovation | Curation, Social Business and Beyond | Scoop.it
Greg Satell discusses industries affected by the Internet of Things innovation. It is a perfect weekend read for all geeks
janlgordon's insight:

I selected this article from Curatti written by Greg Satell because it provides insights on how industries are affected by innovation and technology.

 

Understanding the affect of innovation and the Internet of things in business.

 

How Technology Has Changed Companies

 

We are experiencing new technological changes like never before in Internet history. I agree that we need to understand this affect for our own business productivity.

 

Satell explains the various changes in technology, and which industries have been affected.

 

Here's what caught my attention:

 

  • Agriculture is greatly impacted by innovation. Ecology is now data driven, which directly affects our water systems. This sector is now partnering with big tech companies like IBM.

 

  • Digital connectivity continues to transform physical machines. The age of the computer has evolved instead of gone away.

 

  • Water is the new oil because of technological advances. This means that we can be more efficient commercially and that is good news for politics.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ZyzB30bSXXk

 

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Improve Your Blogging, LinkedIn & Lead Generation

Improve Your Blogging, LinkedIn & Lead Generation | Curation, Social Business and Beyond | Scoop.it
This article contains 4 helpful tools and resources to aid each of your Blogging, LinkedIn and Lead Generation.
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, LinkedIn strategy, and lead generation.

 

Reach more customers and increase your subscribers with these great resources for business.

 

12 Tools Your Business Can Use to Drive More Sales

 

With the right tools you can reach more prospects. I agree that in order to build a business online it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your business more profitable online.

 

Here's what caught my attention:

 

  • If you use Gmail for customer communication then you will enjoy adding Clearbit. This tool provides insights on your prospects such as company information and contact details.

 

  • Build better relationships through establishing trust. Crystal gathers personality reports, and delivers professional coaching advice for improved communication.

 

  • Convert more leads into paying customers with SalesLoft. This tool combines your marketing strategy on social media, through email, and offline sales.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/TbrJ30bOGyu

 

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Networking: The Essential Antidote To Blogging Alone

Networking: The Essential Antidote To Blogging Alone | Curation, Social Business and Beyond | Scoop.it
Blogging Alone is Not the Way to Go. Building a great community through networking, is the most important thing you can do, offering mutual help and support
janlgordon's insight:

I selected this article from Curatti written by Lisa Sicard
 because it provides insights on how to connect with other bloggers in order to improve your reach.

 

It takes a village to make your blog successful.

 

How to Forge Great Blogger Relationships

 

Increasing visitors and subscribers can be a lonely process for bloggers. I agree that you can be successful by meeting other blog owners who can help you.

 

Sicard explains the best ways to make new connections in order to improve your blogging strategy.

 

Here's what caught my attention:

 

  • Meeting other bloggers can help you troubleshoot problems such as a bad plugin. They can assist in things that you don't have time for.

 

  • If you see something is not working on someone else's blog let them know. Don't call it out over social media and respect their schedules.

 

  • Network with other bloggers such as in Facebook groups to get things done. There's a lot to learn from others who have been successful in blogging.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/NUe330bKTNf

 

Featured image: Copyright: ‘https://www.123rf.com/profile_rawpixel‘ / 123RF Stock Photo

 

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Avoid These Common Email Marketing Mistakes

Avoid These Common Email Marketing Mistakes | Curation, Social Business and Beyond | Scoop.it
Email marketing is far from dead! But there are plenty of ways to limit its effectiveness. Here, we discuss some common mistakes and how to navigate them
janlgordon's insight:

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively create a strong email marketing plan.

 

It's important for your business to have an effective email marketing plan in order to generate more sales.

 

Email Marketing Success Strategies

 

In order to reach more prospects you need to produce quality communication. I agree that it's important to pay attention to any errors and spelling mistakes.

 

Selby explains the most serious blunders marketers can make in their email campaigns and the right approach to take.

 

Here's what caught my attention:

 

  • In order to make a true impact include strong visuals in your emails. This is because most people use their mobile devices to read your messages.

 

  • Avoid writing something that is over-promotional. Instead, appeal to the customer's needs and how your business can help them.

 

  • Limit the amount of text in your emails in order to improve your open rates. Make your message clear, concise, and to the point.

  

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/i9to30bEbYF

 

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How The Curatti Blog Became What It Is Today

How The Curatti Blog Became What It Is Today | Curation, Social Business and Beyond | Scoop.it
I was asked by Accelo to give some business insights, and chose to offer advice based upon how Curatti evolved and how others can adapt in their ow
janlgordon's insight:

In my latest article from Curatti I provide insights into how to build a blog that readers will flock to.

 

How my Curatti blog became a curation hub.

 

Generate Content That Gets Read

 

When it comes to blogging you need to stand out from the crowd with original topics. This means your posts need to be fresh and original, and speak to your audience.

 

I explain how to effectively reach your readers based on the interests of your readers.

 

Here's a few main points to consider:

 

  • You’re led either by your own quest for knowledge or by what keeps you up at night. Maybe you just want out of the rat race and are following a passion? If any of these apply to you, be very open to all of the signals you are receiving.

 

  • You either need to build an audience and following organically, over a long period of time, or you have to pay more than ever to reach lots of eyeballs.

 

  • If you have a very clear idea of the product or service you want to sell, have done your competitive analysis and seen an opening for your niche, gear your entire content strategy towards gaining the trust of your target customer base.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/XsPq30cCYJ6

 

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How to Ace Content Creation without Being a Writer

How to Ace Content Creation without Being a Writer | Curation, Social Business and Beyond | Scoop.it
For a blog to be effective, you need to create quality and relevant content. And that is not an easy thing to do. Especially fo
janlgordon's insight:

I selected this article from Curatti written by Niraj Ranjan because it provides insights into how to create quality and relevant content.

 

You don't need to be a writing expert in order to create great articles for your blog.

 

Content Writing Success Steps

 

Many bloggers waste time by producing content that does not reach their audience. I agree that it is not too late to change your approach.

 

Ranjan explains how to produce a quality articles that your audience will love.

 

Here's what caught my attention:

 

  • Content curation is not only about writing articles -- it's also a product of knowing your target audience. This could include branded images, increasing signups, webinars, and improving the topics.

 

  • There are many tools available to help make your content writing easier. You can use these to brainstorm your ideas, editing, better headlines, ect.

 

  • Instead of focusing on writing alone mix up your content with infographics, graphs, and more. Other examples include video tutorials, presentations, or a series of posts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/nnK430czmyN

 

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Liliana's curator insight, July 12, 7:26 PM
Se lo eligió porque abre espacio a tips que pueden aportar y para dar otra mirada al tema.
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Keri Jaehnig Talks About Facebook Stories on Curatti On Air

Keri Jaehnig Talks About Facebook Stories on Curatti On Air | Curation, Social Business and Beyond | Scoop.it
Facebook Stories have not yet been released for Facebook Pages. But that doesn’t mean businesses can’t benefit from thei
janlgordon's insight:

In this latest video podcast interview on Curatti Keri Jaehnig, owner of Idea Girl Media, discusses how to effectively use Facebook Stories for your business.

 

Brand ambassadors can take advantage of Facebook Stories even though this is not yet available for Pages.

 

Use Facebook Stories to Build Your Brand

 

Facebook Stories are available on profiles for mobile users. I agree that in order to bring more visibility you need to take advantage of this powerful real-time video tool.

 

Jeahnig explains exactly what this feature can provide for your marketing.

 

Here's what caught my attention:

 

  • For anyone getting into live video Facebook Stories is a great tool to use. The earlier you get on board the farther ahead of the competition you will be.

 

  • A couple of ways to approach your audience is with industry news or showing them your work space. What you record depends on your niche and goals.

 

  • The human factor adds trust to your brand. You need to establish this as quickly as possible when building your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

  

Read full article here: http://ow.ly/DY7730ctEhI

 

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Generate More Revenue from Social Selling Methods

Generate More Revenue from Social Selling Methods | Curation, Social Business and Beyond | Scoop.it
The rise of mobile marketing and social networks has resulted in the advent and evolution of the Social Sellin
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides information on how to increase engagement on social media.

 

In order to stay ahead of the competition it's important to effectively reach your target market.

 

Drive Up Your Social Media Sales

 

As you grow your audience on social media you will want to build trusted relationships with them. I agree that in order to attract new customers you need to focus on approaching your audience in an authentic way.

 

Gilbert explains how to best approach your social media marketing in a non-sales way.

 

Here's what caught my attention:

 

  • Engage on Facebook -- especially in groups. This is still one the top places to build your brand and a community. Once you establish relationships there you can lead them to your Page.

 

  • On Twitter take advantage of trending hashtags and engage in live chats and contests. There is still a viable audience who is interested in what your brand has to offer there.

 

  • Get active with mobile marketing and start posting and engaging. Include SMS text messaging or push notifications as a part of this strategy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/4dd530cpeIi

 

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The Right Questions for Your Customers

The Right Questions for Your Customers | Curation, Social Business and Beyond | Scoop.it
As we're living in a competitive world, what is being considered today awesome may soon become normal. The answer is customers, check out the right question
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it explains how to nurture your community for better results.

 

Attracting new customers takes commitment, perseverance, and business acumen.

 

Improve Your Customer Retention

 

It's important to gain new clients that will be lasting long term. I agree that you can help maintain better relationships by staying in contact with them.

 

Fabrizio shows you several ways to improve your online communication in order to generate more sales.

 

Here's what caught my attention:

 

  • The competition is fierce due to technology. Brands are constantly going after new customers -- including yours -- via multiple devices. You need to meet the demand and expectations of your niche every day.

 

  • Figure out what your long-term business goals are for the next three years. Ask yourself how many paying customers you will need in order to grow, and how cross selling and upselling can improve your results.

 

  • Carefully listen to your audience, and gather their feedback and insights. Proactively engage with your leads and customers instead of just answering questions.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/T52730clapF

 

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Find Your Blogging Voice

Find Your Blogging Voice | Curation, Social Business and Beyond | Scoop.it
The biggest of all blogging mistakes is blending into the faceless crowd, writing without anything approaching a unique blogging style or genuine voice
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it provides insight into how to create great content with your unique voice.

 

Generate personalized articles that your audience will love.

 

How to Craft Unique Content

 

When it comes to blogging you need to stand out from the crowd. I agree that in order to attract readers your posts need to be fresh and original.

 

Capaloff shows how to effectively create your own unique voice in your writing.

 

Here's what caught my attention:

 

  • Capture the essence of who you are in your articles. This is how to become an authentic blogger with a unique voice.

 

  • Become a second level communicator by writing about something that has been covered yet offers a different perspective. This way your content is adding value for your readers.

 

  • There are many different writing styles out there -- find one that works best for you. This could be a friendly approach, a teaching perspective, a storyteller, ect.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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How Your B2B Buyer Insights Can Improve

How Your B2B Buyer Insights Can Improve | Curation, Social Business and Beyond | Scoop.it
As with so much else in the world of business, buyer insights have been disrupted by the changing habits brought about by digita
janlgordon's insight:

I selected this article from Curatti written by Tony Zambito because it explains how outdated buyer insights can affect our B2B sales.

 

You can reach your prospects through a better understanding of why customers make a purchase.

 

Exploring the B2B Buyer Journey

 

The digitization of business has changed the buyer landscape significantly. I agree that your customers will respond as you reach them where they are at.

 

Zambito shows you several ways to gain better insights on your prospects and how to improve your B2B sales.

 

Here's what caught my attention:

 

  • B2B companies have to come to the realization that they are living within their own digital bubble. This includes over-reliance on activity-based data intelligence.

 

  • Digital transformation is felt mostly in channels and distribution. For example, the way consumers purchase a book is now far different than in the past.

 

  • Cloud-based platforms are now affecting how people take action and make decisions. A new virtual dependence is emerging merging users and buyers into one.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/JPQr30cap5v

 

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MzamoX's curator insight, June 4, 12:30 AM
Digital business transformation insights to lead your business starts with building a framework of the future not current success
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The Benefits of a Knowledge Base for Your Website

The Benefits of a Knowledge Base for Your Website | Curation, Social Business and Beyond | Scoop.it
Having a knowledge base for your website is becoming more and more popular, as it can provide users with many benefits. Read on to lear
janlgordon's insight:

I selected this article from Curatti written by Robin Singh because it explains how to create a knowledge based website.

 

Your readers are seeking information that they can learn from.

 

Grow Your Website with a Knowledge Base Approach

 

You can increase your sales by offering solid information. I agree that it's beneficial to include valuable content on your website.

 

Singh provides 9 reasons your business should include a knowledge based strategy.

 

Here's what caught my attention:

 

  • High quality content helps you to support your customers better. This increases the satisfaction rate as you place yourself in their shoes.

 

  • Google will find your website valuable when you publish helpful content. This will increase your search ranking as a result.

 

  • There will be fewer support requests when you offer informative articles on your website. When customers find what they are looking for there is no longer a need to ask for help.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/WUya30c17uP

 

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How to Use SEO to Promote Your Website

How to Use SEO to Promote Your Website | Curation, Social Business and Beyond | Scoop.it
SEO promotion doesn’t have one single all-purpose algorithm of success. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.
janlgordon's insight:

I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to boost your website with 11 SEO techniques.

 

An effective SEO strategy is not a one-size fits all approach.

 

Promote Your Website with These 11 SEO Steps

 

You can take your visibility in search to a new level with the right strategies. I agree that it's not just one algorithm that will make this successful.

 

Zolotaryova provides 11 strategies you can use to improve your SEO marketing and website.

 

Here's what caught my attention:

 

  • Conduct a thorough analysis of the competition first then focus on your website's position in SERP as well as the structure and backlinks. Take a look also at the demand and SERPs data.

 

  • If you would like your website to appear at the top of the search results then you need to review the expanded structure. Every group of keywords should have its own optimized landing page.

 

  • Poor website ranking can result from a lack of inner Page Rank for landing pages. Landing pages must have cross-linking between them in order to be seen.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/JeTY30bWO52

 

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Daniel Watson's curator insight, May 24, 10:10 PM

 

A great looking website is just the first step towards having a lead generating machine operating 24 hours a day for your business. A critical component to the success of any website, is the ease by which your customers can find it, and this requires the use of Search Engine Optimisation (SEO)  tactics to promote the site in search engines. Anyone responsible for the SEO work on your site, will benefit from reading this article, which outlines 11 key steps to be followed to get your site ranking highly in search engines.

donhornsby's curator insight, May 25, 8:48 AM
Just like everything else in the world, SEO promotion doesn’t have one single all-purpose algorithm of success. This algorithm may vary depending on a country where you are promoting, a specificity of the promoted site and others. But there is still something every SEO should include in any promotion strategy. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.
 
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Learn From These 6 Blogging Blunders

Learn From These 6 Blogging Blunders | Curation, Social Business and Beyond | Scoop.it
In the upcoming Summit for Content Marketing, I was asked to discuss Blogging Blunders. I've always believed there's much to learn from others
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it provides insights into common mistakes made in blogging.

 

We learn by seeing what other content curators have done.

 

Content Marketing Blunder Lessons

 

Many marketers make mistakes when it comes to publishing blog articles. I agree that you need to take a look at the mistakes of others in order to have a good understanding of what works.

 

Capaloff explains what to look for when it comes to a great blog post versus a poor one.

 

Here's what caught my attention:

 

  • Poor spelling and grammar can be a turnoff for readers. You shouldn't write your posts too quickly -- take the time to edit them before they are published.

 

  • Stay away from writing too much text and go with a conversational style instead. This will encourage people to want to read your articles.

 

  • Don't make the reader work hard to understand your blog posts. You don't need to set out to prove brilliance.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/Lo4K30bQSC5

 

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Increase Engagement on Social Media in 6 Steps

Increase Engagement on Social Media in 6 Steps | Curation, Social Business and Beyond | Scoop.it
You surely have your own strategies to increase engagement on your social media channels. Check out this article for some additional tips
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because it provides information on how to increase engagement on social media.

 

It's important to have a community that is interested in your brand content.

 

Drive Up Your Social Media Conversations

 

As you grow your audience online you will want to build lasting relationships with them. I agree that in order to encourage engagement you need to review your current strategy and make adjustments.

 

Barker explains how to post content that people will want to respond to.

 

Here's what caught my attention:

 

  • Include humor in your tweets and posts. People want to be entertained, not just informed. Include images and relatable captions.

 

  • You will improve your chances of being seen if you include great images. There are free online programs that can help you achieve this.

 

  • Publish more video content -- these tend to get more reactions and feedback. Do this in between your images in a balanced way.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/EH1X30bMJkz

 

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An 8 Year Old Boy's Lesson in Content Marketing

An 8 Year Old Boy's Lesson in Content Marketing | Curation, Social Business and Beyond | Scoop.it
Another in our “Great Articles You may have missed” series. In this article, Scott Aughtmon tells a great story for content marketers in his unique and entertaining manner. It’s a fun, light read that packs a message at the end. Not an earth-shattering one – Scott hates overstatement – but he certainly find the lessonMore
janlgordon's insight:

I selected this article from Curatti written by Scott Aughtmon because it provides insights into what can be overlooked in content marketing.

 

How a boy's hunger for a cheeseburger can teach us about a winning content strategy.

 

Content Marketing Success Story

 

Many marketers are not effective when it comes to publishing articles their audience will love. I agree that you need to have an understanding of the process for the reader.

 

Aughtmon explains how to produce a great content marketing plan.

 

Here's what caught my attention:

 

  • Do everything you can to please your target market and customers. When you do this your results will be much better.

 

  • A good marketer truly understands what marketing is and what it can do. They can reach their readers by appealing to their needs and desires.

 

  • How you approach your audience affects the process of digesting content. This directly impacts a buyer's decision making process.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/Fm3h30ajBR0

 

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