Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
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How to Establish Trust and Authority with SEO

How to Establish Trust and Authority with SEO | Curation, Social Business and Beyond | Scoop.it
Authority, trust and relevance are the three most important & powerful pillars of SEO when it comes to website ranking on Google and other search engines
janlgordon's insight:

I selected this article from Curatti written by Mandeep Singh because it shows you how to improve your website rank with organic SEO techniques.

 

There are three phases to search engine optimization that can help improve your website visibility.

 

3 Pillars to SEO Success

 

You can improve your ranking in search with the right methods in place. I agree that authority and trust are built upon original content with organic methods.

 

Singh provides 3 ways you can use to improve your SEO strategy.

 

Here's what caught my attention:

 

  • The three main methods of search include web crawling, indexing, and results from keyword matching. The most relevant information will be picked up first.

 

  • Google updates its algorithm about 500 to 600 times a year. It occasionally performs a major update that can dramatically affect search results.

 

  • Write content that is easy and useful for your readers in order to avoid being penalized. This will also improve your results in search.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/wZEj30cnonl

 

Featured image: Copyright: ‘https://www.123rf.com/profile_kirillm‘ / 123RF Stock Photo

 

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The Benefits of a Knowledge Base for Your Website

The Benefits of a Knowledge Base for Your Website | Curation, Social Business and Beyond | Scoop.it
Having a knowledge base for your website is becoming more and more popular, as it can provide users with many benefits. Read on to lear
janlgordon's insight:

I selected this article from Curatti written by Robin Singh because it explains how to create a knowledge based website.

 

Your readers are seeking information that they can learn from.

 

Grow Your Website with a Knowledge Base Approach

 

You can increase your sales by offering solid information. I agree that it's beneficial to include valuable content on your website.

 

Singh provides 9 reasons your business should include a knowledge based strategy.

 

Here's what caught my attention:

 

  • High quality content helps you to support your customers better. This increases the satisfaction rate as you place yourself in their shoes.

 

  • Google will find your website valuable when you publish helpful content. This will increase your search ranking as a result.

 

  • There will be fewer support requests when you offer informative articles on your website. When customers find what they are looking for there is no longer a need to ask for help.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/WUya30c17uP

 

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Understanding the Difference Between B2B and B2C in eCommerce

Understanding the Difference Between B2B and B2C in eCommerce | Curation, Social Business and Beyond | Scoop.it
There was once a very clear distinction between B2B services and B2C retailers. But with the advent of digital eCommerce stores, the two have taken on some similar traits. It’s important to identify the distinctions between B2B and B2C eCommerce when molding your own business. You especially need to consider how customers interact with yourMore
janlgordon's insight:

I selected this article from Curatti written by Patrick Foster
 because it explains the difference between B2B and B2C in eCommerce.

 

It's important to know how and why customers interact on your business website.

 

The Difference Between Buyer Journeys and Customers

 

When building a business in the digital age you need to understand how your prospects are making purchasing decisions and why. I agree that both B2B and B2C play into eCommerce websites.

 

Foster explains what causes your customers to make a purchase and how to improve your approach.

 

Here's what caught my attention:

 

  • In B2B purchasing there is always a problem that needs to be solved within a business. Buyers in this situation want to look for the best deal and product or service for their employers.

 

  • A B2C website is usually aimed at capturing the reader's attention right away. The next step is to convince them to make a purchase.

 

  • It takes account management to make a B2B sale work along with relationship management. In B2C it's all about customer service and followup via email. 

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/qqty30bnrJ1

 

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Give Your Website a Facelift the Right Way

Give Your Website a Facelift the Right Way | Curation, Social Business and Beyond | Scoop.it
For a first website or major redesign, there are basic points to follow if you want to succeed. Read on to be walked through the most importan
janlgordon's insight:

I selected this article from Curatti written by Eleonora Zolotaryova
 because it shows you how to successfully redesign your website for better visibility.

 

Your website may need a major upgrade in order to stay current.

 

Make Your Website More Successful

 

To attract subscribers your website needs to stand out online. I agree that a new design can help improve your chances.

 

Zolotaryova provides the right steps to take to make the necessary changes.

 

Here's what caught my attention:

 

  • Before getting started it's important to analyze and narrow down your niche. For this to happen you need to take advantage of the right tools to learn more about what the competition is doing.

 

  • Use organic search methods to attract website traffic. Include a set of words and phrases that reflect your brand -- known as semantic core.

 

  • Perform a technical audit such as your URLs, Meta tags and titles, any broken links, ect. Fixing these errors will help more visitors see your website in search.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/Wx9930baFZx

 

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Find the Right Topics for Your Blog

Find the Right Topics for Your Blog | Curation, Social Business and Beyond | Scoop.it
No matter how accomplished a blogger you are, it can be a challenge to produce original articles on a regular schedule. Enter Trendin
janlgordon's insight:

I selected this article from Curatti written by Catherrine Garcia
 because it provides insights on how to find the best topics for your blog content.

 

Finding fresh, original content can be a challenge for bloggers.

 

How to Find Trending Content

 

Content should keep your audience interested and engaged. I agree that you can be successful by using the right methods and resources to find what is shared the most.

 

Garcia explains the best steps to content research.

 

Here's what caught my attention:

 

  • It's still very important to find the right keywords for your topics. Use Google's tools to discover what's most popular and trending.

 

  • Jump into question and answer websites and social media curation resources into order to discover the most popular headlines and ideas in your niche.

 

  • Use blog comments to not only gain valuable feedback, but to learn more about what your readers want. It's there that you'll see discussions that pertain to questions they need to have answered.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/J1bs30anKmC

 

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The Importance Quality Metrics for More Sales

The Importance Quality Metrics for More Sales | Curation, Social Business and Beyond | Scoop.it
When comparing quantity metrics with quality metrics, Certainly, one is easier. But it's the other that will bring you conversions
janlgordon's insight:

I selected this article from Curatti written by Robert Caruso because it explains the importance of quality metrics when measuring the results of your business's marketing efforts.

 

Understanding the outcome of your marketing strategies can help improve your conversion rates.

 

Measuring for Business Success

 

You can be successful generating more sales with the right metrics in place. I agree that many businesses fail to understand the full scope of their activities online.

 

Caruso explains what quality metrics look like and how this can affect your bottom line.

 

Here's what caught my attention:

 

  • When it comes to taking a look at digital marketing your metrics should look at the quality rather than the quantity. This will then determine your investment of time, money, and resources.

 

  • You can have a false sense of success by focusing on vanity metrics, which relies on data from activities rather than certain activities. This provides very little actionable data to measure.

 

  • If you want to increase your sales then you need to dive deeper into actionable activity such as conversion rates, time spent on your website, cost per lead, ect.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/RzSx30a6f8o

 

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Edan Joy Gelt's curator insight, March 22, 2017 11:53 PM

What an intuitive piece about quality versus quantity.  I've actually had clients that have bought "likes" and "followers" thinking that the more followers, the better they appear as a business (power of social psychology). This fake dilution actually depletes their efforts in the social channel for a small, temporary illusion of grandeur.  The importance of a quality audience being offered quality content is what translates to the bottom line.  Likes, clicks and follows are not reflective of NOI.

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Keep Your Readers with a Great Blog Post Introduction

Keep Your Readers with a Great Blog Post Introduction | Curation, Social Business and Beyond | Scoop.it
Your headline has attracted lots of readers to your blog, but now you need to adapt the post introduction to make them stay to read the rest of the content.
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains how to capture your readers with a stand-out blog post introduction.

 

The purpose of the beginning part of an article is to capture the reader's attention and draw them into the post.

 

How to Create a Winning Blog Introduction

 

You can keep your audience from leaving your blog by writing intriguing introductions to your content. I agree that it only takes three seconds for a reader to head off to another website.

 

Elliott explains how to write an incredible blog post introduction that will make your audience want to read more.

 

Here's what caught my attention:

 

  • After reading the headline the introduction should clarify it. This is especially important if you do not have a sub-heading.

 

  • Your text should prepare the reader for the rest of the post. They need to know how it will be a benefit to them.

 

  • A good introduction builds trust. It should be a satisfying experience for your audience.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

.

Read full article here: http://ow.ly/dRf9309URbj

 

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Bridging the Silos with 5 eCommerce Marketing Tips

Bridging the Silos with 5 eCommerce Marketing Tips | Curation, Social Business and Beyond | Scoop.it
In a world of increasing cross-platform usage by potential customers, it is important to bridge the silos. Here are 5 tips to accomplish that
janlgordon's insight:

I selected this article from Curatti written by Shiju Mathe because it provides several ways to be successful in leveraging multiple platforms.

 

Audiences no longer connect with a brand with just one platform.

 

Successful Cross Platform eCommerce Strategies

 

When building a business online you want to reach your community where they are. I agree that in order to attract customers you need to be active in multiple online entities.

 

Mathe explains the best ways to perform cross-channel marketing from your business website.

 

Here's what caught my attention:

 

  • Understand your key objectives, target market, and brand message before tackling the digital aspects. Determine what your ultimate goal is and what the end result should look like from your customers.

 

  • Develop a communication strategy that will be adopted to the cross-platform work. It's important that your audience recognizes your brand voice on all platforms.

 

  • Provide reminders for your customers and leads through retargeting methods. This will encourage them to revisit your website and reconsider what you have to offer.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/yFd1309jkyW

 

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Stan Smith's curator insight, March 3, 2017 5:25 AM
I'm a bit behind this week after Fasching celebrations, cutting, splitting and stacking a new load of firewood. I'll get caught up ASAP.
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Your Complete Content Plan, Part 2: Content Creation

Your Complete Content Plan, Part 2: Content Creation | Curation, Social Business and Beyond | Scoop.it
In part one of "Your Complete Content Plan", we discussed Keyword Research. Part two of of our 3-part series concentrates on Content Creation
janlgordon's insight:

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content curation plan.

 

Focus on engaging your audience with a solution and strong call to action.

 

How to Use Effectively Publish Content

 

Content should be tailored for your target audience's needs and desires. I agree that you can be successful by appealing to their pressing questions and offering them a compelling solution that they will want to buy into.

 

Sharma explains the basics of content planning that stands out to your community.

 

Here's what caught my attention:

 

  • Look for previously published content to find at least 5 top keywords for your article. Recommended tools are ahrefs and Buzzsumo.

 

  • Define your topics early on and then brainstorm. Answer the where, what, why and how for your readers.

 

  • It's important to optimize not only your content, but your images as well. This will then help you to optimize your keyword choices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/TFbV3099Qkm

 

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Important Web Design Statistics You Need to Know

Important Web Design Statistics You Need to Know | Curation, Social Business and Beyond | Scoop.it
Web design usability is among the leading factors determining the ranking of a website. This infographic shows important statistics you need to know
janlgordon's insight:

I selected this article from Curatti written by Asad Ali because it provides the latest information to help you improve your business website design.

 

Use this infographic to help your business stand out online.

 

Design Tips For Business Websites

 

In a competitive online world there are many different ways you can help capture and retain visitors. I agree that both your content and images need to be informative and attractive.

 

Ali goes over several website design tips that can help you attract more customers.

 

Here's what caught my attention:

 

  • You need to have a clear Call to Action (CTA) such as specials, email newsletters, how-to guides, ect. Interactive tools are another great way to attract more leads.

 

  • Give people at least 15 minutes to consume your content. Make sure the design is appealing by breaking up the text with images.

 

  • When a visitor arrives to a business homepage they want to see information on the products and services first. Following that is the contact information, company information, testimonials, and then last is the marketing and social media channel links.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/bE2B307SQrW

 

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Improve Your Small Business Website Design

Improve Your Small Business Website Design | Curation, Social Business and Beyond | Scoop.it
This article offers excellent curation around a comprehensive Infographic on must-have Small Business Website Design features. One to bookmark!
janlgordon's insight:

I selected this article from Curatti written by Piyush Mangukiya because it provides the latest information to help you improve your business website.

 

Use these 50 tips to build your presence online effectively

 

Top Design Features For Business Websites

 

In today's constantly changing online world there are many different ways you can help improve your brand image online. I agree that knowing what stands out to your audience can help you build more visibility.

 

Mangukiya goes over the best features for website design that can help you launch a new website or improve an existing one.

 

Here's what caught my attention:

 

  • Choose a domain name that is easy to remember and represents what your business is about. If you can't find the right name check with the broker on purchasing the domain.

 

  • Using a branded logo will help you garner more attention from your audience. Make sure it's a professional design that stands out from the rest.

 

  • Place a Call to Action (CTA) in as many places as possible on your website. This will increase your subscribers and prospects.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/W96r307xtqa

 

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Serendipity is at the heart of today’s emerging society

Serendipity is at the heart of today’s emerging society | Curation, Social Business and Beyond | Scoop.it

I love everything about this piece written in April of 2011 by one of my favorite people, Ross Dawson. It is one of those gems that is very relevant to all of us today and I love sharing it with you.

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

Intro:

 

Serendipity is for me a deeply meaningful word.

 

The more than dozen posts discussing serendipity on my blog include how we created “enhanced serendipity” at an event I ran in 2003 in New York, more details on the story of the word serendipity and how to enhance it, the importance of the “serendipity dial” and far more.

 

****One of the reasons I love Twitter so much is that it provides a rich substrate for serendipitous connections. A majority of the worthwhile connections I make these days come from Twitter.

 

One of those connections is @AnaDataGirl. We have followed each other and had some conversations for a good while. So I heard multiple times that she did a gem of a presentation at SwitchConf in Oporto, Portugal last week.

 

Here are her lovely slides ......

 

http://rossdawsonblog.com/weblog/archives/2011/04/serendipity-is-at-the-heart-of-todays-emerging-society.html

 

 

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Pervasive Connectivity & What We Can Do on the Web Will Shape Our Lives!

Pervasive Connectivity & What We Can Do on the Web Will Shape Our Lives! | Curation, Social Business and Beyond | Scoop.it

Absolutely fascinating!

 

Intro:

 

In 2008 the number of devices connected to the Internet surpassed the number of people connected, and in 2020 there will be 50 billion things connected, 7 times the world’s population, according to Dave Evans of Cisco.

 

The infographic below highlights some of the key features of the Internet of things, including the pace of growth, how external data can be aggregated so that your alarm clocks, cars, and coffee makers make decisions to fit with your schedule, and that some cameras and computers are now just a cubic millimeter.

 

An amazing statistic is that by end of 2011, 20 typical households will generate more Internet traffic than the entire Internet in 2008. That is slightly unbelievable, and I would like to know how they define ‘typical’ and what data is generated for Internet communication.

 

However it is important to recognize that the Internet of things is one of the most important ways to understand our connected future. Pervasive connectivity, and the amazing things we will be able to do with that, will shape our lives.

 

http://rossdawsonblog.com/weblog/archives/2011/09/the-internet-of-things-will-dwarf-the-internet-of-people.html

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Tom George's comment, September 6, 2011 1:48 PM
Hey Jan,

I hope you had a great Labor Day weekend. Hope to see you share some content soon? That is on Internet Billboards! LOL Nice curation as usual. Thanks Tom
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Strengthen Your Brand with a Great Website

Strengthen Your Brand with a Great Website | Curation, Social Business and Beyond | Scoop.it
Creating a website is not the same as creating a brand. Your website might have a million dollar look, yet still not reflect your corporate identity
janlgordon's insight:

I selected this article from Curatti written by Helen Miller because it shows you how to boost your brand with a stand-out website.

 

Branding and website development and design are not the same thing.

 

Promote Your Brand with a Strong Website

 

You can take your business image to a new level with the right design and content strategies. I agree that it's not just one method that will make this successful.

 

Miller provides examples and advice on establishing a brand identity that gets seen.

 

Here's what caught my attention:

 

  • If your website is outdated there are new templates you can try in WordPress. Use a new design to help tell your brand story and establish your brand name.

 

  • Before telling the story of your company find out first what your core values are, the strengths of your skills, what you want to be known for, the personality of your brand, and how you will stand out from the rest in your industry.

 

  • Optimize your LinkedIn profile to make it more professional. Use a custom headline with a clear summary of what you have to offer your prospects.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/SGfX30chbO1

 

This post was sponsored by Template Monster (in case you hadn’t guessed!)

 

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How to Use SEO to Promote Your Website

How to Use SEO to Promote Your Website | Curation, Social Business and Beyond | Scoop.it
SEO promotion doesn’t have one single all-purpose algorithm of success. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.
janlgordon's insight:

I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to boost your website with 11 SEO techniques.

 

An effective SEO strategy is not a one-size fits all approach.

 

Promote Your Website with These 11 SEO Steps

 

You can take your visibility in search to a new level with the right strategies. I agree that it's not just one algorithm that will make this successful.

 

Zolotaryova provides 11 strategies you can use to improve your SEO marketing and website.

 

Here's what caught my attention:

 

  • Conduct a thorough analysis of the competition first then focus on your website's position in SERP as well as the structure and backlinks. Take a look also at the demand and SERPs data.

 

  • If you would like your website to appear at the top of the search results then you need to review the expanded structure. Every group of keywords should have its own optimized landing page.

 

  • Poor website ranking can result from a lack of inner Page Rank for landing pages. Landing pages must have cross-linking between them in order to be seen.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/JeTY30bWO52

 

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Daniel Watson's curator insight, May 24, 2017 10:10 PM

 

A great looking website is just the first step towards having a lead generating machine operating 24 hours a day for your business. A critical component to the success of any website, is the ease by which your customers can find it, and this requires the use of Search Engine Optimisation (SEO)  tactics to promote the site in search engines. Anyone responsible for the SEO work on your site, will benefit from reading this article, which outlines 11 key steps to be followed to get your site ranking highly in search engines.

donhornsby's curator insight, May 25, 2017 8:48 AM
Just like everything else in the world, SEO promotion doesn’t have one single all-purpose algorithm of success. This algorithm may vary depending on a country where you are promoting, a specificity of the promoted site and others. But there is still something every SEO should include in any promotion strategy. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.
 
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Beat the Competition with an SEO Audit

Beat the Competition with an SEO Audit | Curation, Social Business and Beyond | Scoop.it
An SEO audit is an essential part of any SEO strategy. Only by identifying where you are now, can you truly determine the best path forward
janlgordon's insight:

I selected this article from Curatti written by Joan Selby because it shows you how to boost your website traffic through an SEO audit.

 

You can rank higher than the competition with the right website optimization.

 

Improve Your Website with an SEO Audit

 

You can take your SEO strategy to a new level with the right audit techniques. I agree that by paying attention to this data you can fix errors in your website and be more successful with your visibility online.

 

Selby provides unique strategies you can use to improve your reach.

 

Here's what caught my attention:

 

  • Become a master of Google Analytics. Pay attention to the number of daily visitors, where the traffic is coming from, which pages get the most traffic, and time spent on pages.

 

  • Include Bing Webmaster Tools in your analytics. Bing offers SEO reports, keyword research, and a link explorer to discover where the competition is getting their backlinks.

 

  • Make sure your website is secure with an SSL Certificate. This will improve both your reputation and ranking in search.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/P2fF30bldZo

 

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Chuck Bartok's curator insight, May 2, 2017 11:07 AM
Goor suggestions
donhornsby's curator insight, May 2, 2017 11:32 AM
Excellent suggestions 
 
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Editing Tips That Will Improve The Quality Of Your Writing

Editing Tips That Will Improve The Quality Of Your Writing | Curation, Social Business and Beyond | Scoop.it
Careful editing can make such a difference to your writing, as there is so much more to think about than just spelling, grammar and sentence construction.
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains the importance of carefully editing your blog posts.

 

Improve your writing with quality content.

 

How to Effectively Edit Your Articles

 

It's tempting to hit the publish button right away after writing a blog post. I agree that in order to make the best of it you need to carefully look your copy over first.

 

Elliott explains the process of how to edit your articles and improve your writing at the same time.

 

Here's what caught my attention:

 

  • It's important to first do planning and research before the writing begins. Use an outline of the structure with a beginning, middle, and end.

 

  • After writing a post give yourself some time to process it. Save the editing process after you have completed your article.

 

  • Read your completed work out loud to yourself. Notice the flow of the piece, and whether there were any mistakes you may have missed.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

.

Read full article here: http://ow.ly/qtpb30aY16P

 

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Ante Lauc's curator insight, April 20, 2017 3:03 AM
With curatti.com GAU will be better project.
Lee Hall's curator insight, April 20, 2017 9:54 AM
This is the last of a series, but there are links to the others so you can read those too. 
Charlie Dare's curator insight, April 21, 2017 9:48 AM
From curator~ " Elliott explains the process of how to edit your articles and improve your writing at the same time. Here's what caught my attention: It's important to first do planning and research before the writing begins. Use an outline of the structure with a beginning, middle, and end. After writing a post give yourself some time to process it. Save the editing process after you have completed your article. Read your completed work out loud to yourself. Notice the flow of the piece, and whether there were any mistakes you may have missed.
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How to Humanize Your Brand

How to Humanize Your Brand | Curation, Social Business and Beyond | Scoop.it
This article presents 4 ways to improve brand likeability. These include such simple suggestions as "be Human" and "talk to your customers"
janlgordon's insight:

I selected this article from Curatti written by Michael Brenner because it provides insight on how to build an authentic brand that your audience will love.

 

Make your brand more attractive by humanizing the persona.

 

Effectively Reach Your Target Market

 

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

 

Brenner goes over how to improve the 'likability' factor for your business marketing.

 

Here's what caught my attention:

 

  • Many people don't trust anyone trying to sell to them. You need to humanize your content in order to reach them in an trustworthy way.

 

  • Talk to your customers in real-time, one-on-one. Answer their questions with helpful advice when they visit your website.

 

  • We are not influenced by celebrities --- we take notes from each other. Encourage your community to make referrals and leave positive reviews.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/TFMX30acBBW

 

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Drive More eCommerce Sales with a Better Web Design

Drive More eCommerce Sales with a Better Web Design | Curation, Social Business and Beyond | Scoop.it
If you are running an online store and want to get more clients here are 10 best eCommerce web design hacks for you to increase your sales.
janlgordon's insight:

I selected this article from Curatti written by Katherine Crayon
 because it shows you how your website design can impact your business sales.

 

The look of your eCommerce website directly affects your business's revenue.

 

Attract More Customers with a Better Website Design

 

To convert your leads into sales your website needs to immediately attract visitors. I agree that both optimization and design work together to achieve this goal.

 

Crayon explains 10 different ways your eCommerce business can make improvements to your website.

 

Here's what caught my attention:

 

  • You can track down your conversion problems by conducting a conversion audit. It is well worth the investment in order to find out where the holes are in your website.

 

  • A slow loading speed will drive prospects away. Make sure all of your pages load quickly and that it is easy for your visitors to find your products.

 

  • People use various devices to access websites. Find out which ones your visitors use including clicks and scrolling activity. 

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

This post was sponsored by Template Monster

 

Read full article here: http://ow.ly/PWPn30a16Ip

 

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Why Google Does Not Like 'Dofollow' Links in Sponsored Posts

Why Google Does Not Like 'Dofollow' Links in Sponsored Posts | Curation, Social Business and Beyond | Scoop.it
Some solicitations for sponsored content come with the demand that you include follow links. Resist the temptation to take the money. Here's why
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it explains why you should avoid "dofollow" links when publishing sponsored posts.

 

Why follow links are a turn-off when it comes to Google search.

 

Avoid Using Follow Links in Sponsored Posts

 

In order to maintain growth on your blog it's important to follow the rules when it comes to search. I agree that your sponsored posts should not include "dofollow" links in order to avoid penalties and losing valuable traffic.

 

Capaloff explains the rules that Google has set forth and how they calculate your PageRank.

 

Here's what caught my attention:

 

  • Using a follow link can negatively impact your website's ranking in search results. Google refers to these as "link schemes," and you don't want your blog associated with these.

 

  • In some instances a website can be completely removed from Google's index if they include follow links. The company who has paid you can also be penalized along with you.

 

  • A penalty might appear anywhere from a few months to a year later. It rarely happens right away, but will catch up with you eventually.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/ITMA309sA7T

 

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Boost Your Website SEO in 4 Ways

Boost Your Website SEO in 4 Ways | Curation, Social Business and Beyond | Scoop.it
There are so many things you could do on your website to get more visitors and traffic. Here are 4 tips to improve your website SEO
janlgordon's insight:

I selected this article from Curatti written by Ashley Faulkes
 because it shows you how to boost your website traffic.

 

Unusual methods that will attract visitors to your landing page.

 

4 Ways to Increase Website Traffic

 

In order to get more visitors online you need to have the right strategies in place. I agree that by paying attention to what Google is telling you and discovering any issues with your website can be very helpful.

 

Faulkes provides unique strategies you can use to improve your traffic.

 

Here's what caught my attention:

 

  • Google will let you know what kinds of keywords you are ranking for as well as your page rank. This can help you discover what is working and what is not.

 

  • Use your main keywords on your homepage. These will show up in Google's search results.

 

  • Add amazing free images that Google will pick up on. This attracts more readers and visitors, and are very easy to find on places like Unsplash and Pixabay.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/kALa309gFUL

 

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Is Your Website In Need of an Update?

Is Your Website In Need of an Update? | Curation, Social Business and Beyond | Scoop.it
If a website does not meet certain user-friendly standards, visitors will have no problem clicking away. Here are 3 areas yours may need improvement in
janlgordon's insight:

I selected this article from Curatti written by Avinash Nair
 because it provides the latest information to bring your website up to date.

 

Three ways you can improve your website design

 

Top Reasons to Update a Website

 

Every second a new website is born on the Internet. I agree that knowing what needs to be fixed is the first step to rebuilding a presence that your visitors will love.

 

Nair goes over the what to look for when assessing your business's most important online real estate.

 

Here's what caught my attention:

 

  • If your traffic is declining this could be due to an outdated design. If it was created years ago it can appear to be sloppy and won't get the attention it deserves.

 

  • We are well into the mobile purchase age, and this means all websites should be responsive or fall behind. It's important to be recognized on all devices.

 

  • The general rule of thumb is for a website to load in two seconds or less. Anything longer than this can turn a visitor away quickly. One of the top culprits are images that are not optimized properly.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/q8iE308mnNT

 

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janlgordon's comment, January 26, 2017 11:04 AM
thanks @massimo facchinetti
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Drive More Conversions from Your Website Sales Page

Drive More Conversions from Your Website Sales Page | Curation, Social Business and Beyond | Scoop.it
To attract more interested subscribers, your business needs to go beyond your website and offer a compelling sales page for your products or services
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides tips to help you improve your website sales.

 

How to build a sales page that goes to work for your business.

 

Add Spice to Your Website Sales Page

 

A compelling message will capture your audience's attention and compel them to sign up for your products or services. I agree that an attractive and clear sales page will help improve your conversions.

 

Gilbert shows you what to include such as the use of videos and colorful images to spark curiosity.

 

Here's what caught my attention:

 

  • Create content that is meaningful rather than just filling in space. It's important to make sure that each element counts.

 

  • Add a human element to your message. Put a real face behind your products or services. These types of sales pages tend to garner more conversions.

 

  • Videos are a good way to present your message in a fun and informative way. Keep these short and to the point in order to hold the attention of the viewer.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/2fRf307H4iK

 

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janlgordon's comment, January 5, 2017 12:59 PM
thanks @massimo facchinetti for this.
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A/B Testing Results from Entrepreneurs That Will Surprise You

A/B Testing Results from Entrepreneurs That Will Surprise You | Curation, Social Business and Beyond | Scoop.it
A/B Testing is a storehouse of knowledge. Here, we present 5 examples of interesting test results coupled with a bonus list of tips from our experts
janlgordon's insight:

I selected this article from Curatti written by Veronica Hunt because it shows five A/B testing results from online stores.

 

You can gain a lot of useful knowledge through research of your eCommerce business.

 

A/B Testing for Online Businesses

 

It's important to get an accurate assessment of your website and sales. I agree that testing results can help us learn what is valuable to our customers.

 

Hunt shows us that the right information and metrics can provide a solid measurement baseline for improvement.

 

Here's what caught my attention:

 

  • In the first test the number of sales increased after removing the promo code block. Customers left the website to search for deal codes on Google.

 

  • During the third test revenue increased slightly when competitors' higher prices were placed next to the lower prices. If you prices are only slightly higher then you may lose your customers to the competition.

 

  • The fifth experiment involved placing video on the landing page. The conversion rates increased by 4 percent -- using visuals can help your bottom line.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/FoSG306H6uh

 

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What Can Social Media Tell Us About American Society? [INFOGRAPHIC]

What Can Social Media Tell Us About American Society? [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

This fascinating piece is from Mashable


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


Here's a fascinating glimpse into the America Culture and the impact of social media


Intro:


"What can social media tell us about American society? This infographic thinks it has the answers."


America is obsessed with its social media tools — more than half of all Americans have a social networking profile.


**But what does social media tell us about American society? Is our use of social tools a reflection of our interests and behaviors?


Social media strategy firm Hasai decided to find out. The result is an infographic that draws several conclusions about the nature of the average American:


**Apparently we Americans have a lot to say (48% of all bloggers are U.S.-based), love talking about television (77% have used social media to share their love of a show) and love video games (10% of all US-based web activity involves video games).


**Oh, and apparently North Dakota and New Jersey are among the most social states in the union. Go figure.


**Check out the infographic and let us know in the comments what you think social media says about American society.


http://mashable.com/2011/08/12/social-media-infographic/

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