Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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The Science Behind Word of Mouth and Why Things Go Viral

The Science Behind Word of Mouth and Why Things Go Viral | Curation, Social Business and Beyond |

Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.

janlgordon's insight:

Jonah Berger has written a very informative piece on what triggers word of mouth and what factors have to occur to make this happen. This appeared on the wordofmouth blog.

There are many factors that make content, a campaign, a person go viral. Lately I've become very interested in influence marketing and how that plays a role in this.

Here are some highlights:

Triggers have a big impact on human behavior

Triggers shape the choices we make, the things we talk about, and the products we buy.

For example: Playing French music at the grocery store makes people more likely to buy French wine, and playing German music makes people more likely to buy German wine.

But the best part about triggers? Anyone can apply this concept. By linking your product or idea to prevalent triggers you can help your own initiatives succeed.  

Here is a post by Marty Smith. He has written many articles but 5 of those posts went viral", or about 1% of all the posts that he wrote at that time, he took a moment to see why these went viral and what they all had in common.

Here's what caught my attention:

5 Magical Curation Tools Analysis

Let’s start by looking into why “5 Magical Tools” might have received so much social support:

  • Power Twitter Accounts are Critical to Going Viral.
  • Shorter is better (more of a gut feeling than in the data, but all 5 are on the shorter side).
  • Visuals are Important.
  • Plus Twitter is more powerful than either alone.

Here is the link to an intro and the article:

I think Influence marketing plays a big role in making things go viral, here's an article from Forbes The 'Ws' Of Influence Marketing that talks about the importance of leveraging influencers in a niche that relates to your product or service. 

"If you understand why people talk and share, you can get the word out about any product or idea. From BtoC to BtoB. From recycling initiatives and logistics management software to political causes and new products"Jonah Berger

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read article here: []


Tim Fernback's curator insight, October 22, 2013 6:42 PM

Great insight into why things go viral.  "Why Things Catch On" is a must read for online marketers.  Not so much about social media valuations, but an interesting read none-the-less.

Edwin Tam's curator insight, October 22, 2013 9:46 PM

Triggers. Hmmm... That's like lighting the fuse yes?

internetdoctor's curator insight, March 7, 2014 9:41 AM

Something "triggers" us to make a move.  It is something in the psychology we call it a "stimulus" that elicits a "response".  What is that stimulus that triggers so many responses in people that make word of mouth really work.  Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10?  Clearly Rebecca has a trigger that you and I do not have...what is it?

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17 Eye-Opening Examples of Content Visualization (Infographics)

17 Eye-Opening Examples of Content Visualization (Infographics) | Curation, Social Business and Beyond |

 This fascinating piece is by Pamela Vaughan from Hubspot Blog.

Another way to help people cope with information overload is by using visual content. Great tool for content curators after filtering, organizing, adding context is to break it up with pictures, graphics or infographics.


Visualized content is popping up all over the web lately, and it's no surprise.

Here's what caught my attention:

"Does every piece of visual content you produce have to be as complex as a full-blown infographic? No way. And does every piece of visual content even have to highlight data? Negative.

****Sometimes the concept you're trying to explain just lends itself to a more visual representation, and these types of portrayals can often make the concept much easier to follow and understand by your audience

****the benefits of visual content are huge -- 

**it tends to be much more shareable and interesting

****visual content often gets spread more virally

****allowing you to extend the reach and effectiveness of your content.

What really caught my eye in the infographics:

I especially loved Social Media Transit Strategy and The Journey of A Tweet - what about you?

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

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Shirley Williams ('s comment, December 20, 2011 12:21 PM
It is an really good article and your take is right on the money! Thanks for sharing on both levels.
janlgordon's comment, December 20, 2011 12:36 PM
Shirley Williams
Thanks for your kind words, glad you liked it! It's always good to find a piece that has such rich content with visuals to match.