Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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How to be a Powerful Tweeter and Thrive in the Twitter Ecosystem

This piece was written by Megan Garber for The Atlantic

A study based on 43,000 responses to Tweets found precisely what people like and loathe about microblog posts.

Here are some of the findings:

**Twitter, as a communications platform, has evolved beyond nascent Twitter's charmingly mundane updates ("cleaning my apartment"; "hungry") and into something more crowd-conscious and curatorial.

**Though Twitter won't necessarily replace traditional news, it increasingly functions as a real-time newswire, disseminating and amplifying information gathered from the world and the web.

**At the same time, though, being social, it functions as a source of entertainment. Which means that we have increasingly high -- and increasingly normalized -- expectations for Twitter as both a place and a platform.

**We want it to enlighten us, but we also want it to amuse us.

In that context, tweets that are informative or funny -- or, ideally, informative and funny -- evoke the best responses.

 **Tweets that contain stale information, repeat conventional wisdom, offer uselessly de-contextual news, or extoll the virtues of the awesome salad I had for lunch today don't, ultimately, do much to justify themselves.

So: Do be useful. Do be novel. Do be compelling. Do not, under any circumstances, be boring.

This is what caught my attention:

****Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting "send" on a retweet.


"The Twitter ecosystem values learning about new content," the study notes -- so new info, it seems, is new info, regardless of who provides it.  

**Sharing your own work conveys excitement about that work -- which means that self-promotion, rather than being a Twitter turn-off, can actually be an added value.

Curated by Jan Gordon covering " Content Curation, Social Business and Beyond"

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Mass Relevance Partners With Twitter - Helps Media & Brands Monetize Content in Real-Time

Mass Relevance Partners With Twitter - Helps Media & Brands Monetize Content in Real-Time | Curation, Social Business and Beyond |

This press release from Market Watch announces Twitter's first curation partner,

Mass Relevance  who will be Providing a One-Stop Shop for Publishers for Twitter Monetization Through Curation

Mass Relevance Joins Elite Group of Companies Granted Access to Twitter Firehose to Enhance Proven, Scalable Curation Platform Used by NBC, MTV Networks, Samsung, Pepsi, and NY Times

**"Media companies and brands have always found social content to be extremely engaging, but they have lacked the capability to license, filter or display this content in ways that fit their business," said Sam Decker, CEO of Mass Relevance

**Through the Mass Relevance platform, which harnesses Twitter's Firehose,

**content publishers will now have a complete solution to source,

   aggregate, filter and visualize syndicated Twitter content

   from a licensed company to any output they would like -- from Twitter    

   streams to geo-maps to standalone microsites

Selected by: JanlGordon covering "Content Curation, Social Media & Beyond"

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