Curation, Social Business and Beyond
132.6K views | +0 today
Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
Your new post is loading...
Your new post is loading...
Scooped by janlgordon!

Before You Hit The Retweet Button - Here Are Some Important Things To Consider

Before You Hit The Retweet Button - Here Are Some Important Things  To Consider | Curation, Social Business and Beyond |

I selected this piece written by Stanford for Pushingsocial because I thought what he had to say was important for all of us who are on Twitter. It's also a great segue for taking our tweets/curation to the next level in 2012.

We're all curating and I believe it all begins on twitter. Our careful selection of what we tweet as well as who we retweet reflects who we are and what value we're bringing to our following.

**2012 will be all about reputation and quality, what we did last year won't cut it. We have to take our work to the next level.

The author suggests that if we abolish the RT button  it would make all of us go to the actual blog and read the article, add our own comments or maybe create our own tweet based on the article.

I thank you Stanford, for being so honest about your tweeting and for giving us food for thought before we hit the retweet button.

I can't imagine tweeting or retweeting anything, no matter who posted it, without going to the site and reading the article. There have been so many times when I saw a great headline only to be disappointed because the content had no substance, and at least one or two instances where the facts were not correct. 

So be careful! Remember that you put your name behind anything you tweet.

My advice is, don't post anything if you haven't read it and if it isn't top quality, don't retweet it.

Here's one thing that caught my attention:

Do We Need A Little Tough Love?

**I’m not advocating that Twitter scrap the retweet button but this thought experiment is intriguing.

**If anything, it reminds us that curation is more than just clicking a button.

**It requires attention to detail and delivering value.

**I wonder what would happen if content marketers and curators would implement a self-imposed retweet button boycott.

**Go back to the old-school and spend time with every blog post and craft every retweet. What would change?

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

Read full article here: []

No comment yet.
Scooped by janlgordon!

If You're B2B, What Day You Tweet Doesn't Matter

If You're B2B, What Day You Tweet Doesn't Matter | Curation, Social Business and Beyond |

I don't know about you, but I just registered, if you are B2B, this looks like it will be a good webinar given by Jay Baer   who really knows what he's talking about and friends at Argyle Social.  They promise it will be valuable (yet free) and they answer some of the big questions about social media timing under the experimental microscope.


The Right Answer is No Answer

Sometimes, like in this case, despite how hard we look for it the answer we seek just isn’t there.

I find this piece of B2B “non-advice” interesting, because dating back to the early days of email marketing, we’ve always wanted to believe that message recipients’ behavior differs enough through the week that we should stage our communication accordingly.

We used to send emails on Tuesday, Wednesday, Thursday because more people are on vacation Monday and Friday. Then, everyone starting sending their emails mid-week, and we flooded inboxes so much, engagement rate plummeted.

Read more...........

No comment yet.
Scooped by janlgordon!

A Visual History Of Twitter [Infographic

A Visual History Of Twitter [Infographic | Curation, Social Business and Beyond |
Twitter has certainly come a long way since that day in 2006 when it opened for the public to sign up.


As of lately, it seems Twitter has gotten their act together, and they are actually doing quite well. That is, apart from the whole direct message thing not working properly and missing tweets.

I wonder how much they are working on that, and when it’s actually going to be solved. It would be interesting to know if they have even located the problem yet. This article isn’t about all the bugged code that obviously will be fixed in the near future (hopefully). It’s about the history of the brand as a whole.

The social media news site Mashable recently put together an infographic outlining the most significant milestones and records that portray the growth and importance that Twitter has been able to achieve.

What was considered a lot of tweets two years ago is quite ordinary today. For example, when Michael Jackson died, at the peak, there were 456 tweets sent every second.

When Beyonce announced she was pregnant, there were 8,868 tweets sent every second. That’s saying quite a lot about how much Twitter has grown since back in 2009 alone. It’s impressive and inspiring to say the least!

No comment yet.
Scooped by janlgordon!

When Everyone is Tweeting, Who is Paying Attention?

When Everyone is Tweeting, Who is Paying Attention? | Curation, Social Business and Beyond |

Food for thought from Toddi Gutner for Business2Community:

I found this piece particularly interesting and wanted to call your attention to it. It's one of those things we all experience everyday, but do we really stop to ask ourselves this question:

****Are You Mobilizing Communities or Just a Voice in the Crowd?

I've personally covered events online, tweeting the main points live and although I was able to filter and capture the essence of what was going on, I had to go back and really absorb the information and then try to apply it to my business effectively. (not always an easy task) :-)

It's a juggling act but one I think we're all experiencing on one level or another.


Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming information.

This term, coined by writer and consultant Linda Stone in 1998, aptly describes the scene at the recent Council of Public Relations Firms Critical Issues Forum on Social Revolution:

This is what particularly caught my attention:

**What was the unintended consequence (UC) - these being outcomes that are not intended by a purposeful action?

**They can be positive, negative or have a perverse effect contrary to what was originally intended.

****So are there any unintended consequences to compulsively tweeting from an event or otherwise?

This is a question I have yet to answer. It is sort of like waiting to see what the side effects of a drug will be years after it has been approved.

One UC of CPA may be that peoples’ attention spans (already truncated by USA Today and sound bite television) and

**related ability for analytic thought will be reduced to nanoseconds.

I'd love to hear your Thoughts?

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

Read the full article: []

Beth Kanter's comment, November 28, 2011 3:20 PM
I just rescooped this article because I found it in another source, but here I look further into your collection and find it. I'm curating on the topic information overload and coping skills. I believe that curation can help you pay attention. I experienced this myself .. I was a conference. Many people were tweeting. I was tracking it with storify - doing content curation in real time with twitter versus tweeting helped me pay attention, quickly put together a coherrent record of what happened and make it unstandable to people not in the room.
janlgordon's comment, November 28, 2011 3:59 PM
I have covered a few conferences in real-time and it definitely makes you pay attention on more than one level. Being able to put it in a cohesive manner helping people understand what's happening is an art in itself and something you do very well.
Carla Chapman's curator insight, October 1, 2014 4:49 PM

Are there unintended consequences for compulsively tweeting?  Read on....

Scooped by janlgordon!

7 Tips for SEO Keyword Optimizing Your Tweets

Written by Laura Liatti for Brand & Capture Blog

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Twitter is one of the hottest ways to promote your business. Millions of people use Twitter and you can use this powerful social media tool to reach your target audience down the street or across an ocean.

A few popular (retweeted) tweets using an effective SEO keyword strategy increases traffic to your website and helps with search engine optimization at the same time.

Here's what caught my attention:

**Incorporate your keywords into your Twitter biography as part of a smart SEO keyword strategy.

**Search engines index the information in your biography. Twitter limits your biography to 160 characters so use your keywords wisely in sentences that are informative, clever and make sense.

**Use your keywords as hash tags whenever possible and appropriate. A hash tag is a pound sign, or "#". On Twitter, people use hash tags to participate in conversations about a particular subject.

**If your website offers baking tips, for example, precede your tweets with hash tag keywords like #desserts, #cookies and #cakes.

**Tweet at appropriate times for your particular set of keywords.

No comment yet.