Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
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B2B Social Marketing: Anatomy of a Successful Campaign [Infographic]

B2B Social Marketing: Anatomy of a Successful Campaign [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece and infographic was posted by Jason Miller for Marketto.  The infographic helps you to examine the elements of a successful B2B social marketing campaign. If you're new to social media or need a refresher, this will be very useful.


Understanding each social network and what your business can gain from each one is essential.


It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.


**Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.


**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.


In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See infographic here: [http://bit.ly/Q0L15N]

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Content Marketing Stats: Budgets, Benchmarks and Trends for 2012

Content Marketing Stats: Budgets, Benchmarks and Trends for 2012 | Curation, Social Business and Beyond | Scoop.it

I selected this piece, [research report] by Joe Puluzzi from his blog Content Marketing Institute because it is full of important information for your business if you use content marketing/content curation to  sell their products and services.


There's alot to digest but it's well worth your time as we approach 2012.


Intro:


Understand how marketers are using content marketing with this new report: B2B Content Marketing: 2012 Budgets, Benchmarks and Trends.


Here's what you'll see in this extensive report:


**It was no surprise to us that content marketing remains a top priority for marketers in 2012.


**Many of the statistics and results are consistent with what we saw last year:

9 out of 10 organizations market with content marketing.


**On average, B2B marketers employ eight different content marketing tactics to achieve their goals.


**Marketers, on average, spend over a quarter of their marketing budget on content marketing (see the full budget breakdowns in the report).


Selected by Jan Gordon covering "Content Curation Social Media and Beyond"


Read full report here: [http://bit.ly/rrQnGr]

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The New Klout Algorithm & How You Can Make It Work For You

The New Klout Algorithm & How You Can Make It Work For You | Curation, Social Business and Beyond | Scoop.it


This piece was written by Michael Q Todd and it's one of the best articles I've seen written about Klout in recent days.


I personally feel that your focus should be on consistently posting great content aimed at the right audience building community around your contribution and participation.


Whether we like it or not, Klout is not going away anytime soon and Michael has some good suggestions about how to build and maintain your Klout score. It will be interesting to see how Kred, (Klout's competitor) measures your online influence but for now, that remains to be seen.


Intro:


"It seems that your Klout score is now determined by your level of activity and attraction across all 12 of the networks they score. 


**My own score did not get “hit” nearly as hard as many did last week and I firmly believe that this is because I spend time and effort on places other than Facebook and Twitter.


I also believe Klout have it right here and that a multitude of places should be taken into account.


They have gone out on something of a limb here and staked their reputation on this highly different algorithm becoming more popular and meaningful.


I believe it will become so. I also believe that more and more networks will be added.


As something of a student of “influence online” my advice would be to get involved as much as you can in some of the “secondary networks” as they may not all be secondary forever and obviously Klout does not see them as secondary.


Read full article:


http://www.michaelqtodd.com/newklout


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Most Users Click 2 Minutes After Content Is Shared [Infographic]

Most Users Click 2 Minutes After Content Is Shared [Infographic] | Curation, Social Business and Beyond | Scoop.it

"What happens when that content gets shared? When do users click on it? What's the shelf life of the share? How do others share it with their networks?"


This article, posted by Pamela Vaughan on Hubspot and Curated by JanlGordon covering "Content Curation, Social Media and Beyond", contains an eye-opening infographic that confirms exactly how immediate uptake usually is, if it is to happen.


Here's what caught my attention:


** Most clicks are within 2 minutes of Content being shared

** Peak sharing time is at 9:30am  EST (That's 2:30pm GMT and 3:30pm in most of Western Europe)

** Wednesday is the peak sharing day

** We process more data in one week than the Hubble Telescope collected in its first 20 years!


http://blog.hubspot.com/blog/tabid/6307/bid/27151/Most-Users-Click-2-Minutes-After-Content-Is-Shared-Infographic.aspx

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How Fast Is Social Media Growing?

Shelly Kramer posted this amazing piece on her blog V3 Integrated Marketing. It was reposted and curated by JanlGordon covering "Content Curation, Social Media and Beyond" on Scoopit.


Social media is exploding and continuing to grow, how much and in what ways? The infographics are fascinating here:


Intro:


"Social media is growing at an explosive rate. Need some stats? Check out this comprehensive -- and fascinating -- infographic from Search Engine Journal."


Shelly says:


The bottom line? Since 2005, social media has demonstrated phenomenal growth, a trend that’s expected to continue at a similar pace in the coming years.


Did any of the statistics presented in the infographic surprise or fascinate you? We’d love to hear your input!


http://www.v3im.com/2011/10/how-fast-is-social-media-growing/#axzz1Zv6GDyL3

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Curation vs. Creation: Why Content Curation Benefits Everyone

Jennifer Cohen wrote this piece and reminds us of the benefits of content curation to navigate through the clutter, find trusted sources and get the news and informaton we need to know on any given topic.


Here's what caught my attention:


With the growth of social media and communication tools online, a new role for editors and reporters has evolved into something more synonymous with a personal tour guide or, as Josh Stemberg of Stemberg Strategics puts it: the journalistic curator. A good curator has already identified where to search and can share this path with his audience.


For example, Tumblr provides its users with curated topic pages that help them to discover content. On each page, contributors and editors curate displays tags which users can follow and have updates sent directly to their dashboard. Each page also displays the most popular posts within the topic pages.


But, in addition to providing information in an organized, easy to discover way, these curation tools also need to establish credibility among their users. In this vain, tools like Tumblr promote and publish content that comes from trusted sources, which include major traditional news organizations like the New York Times, CNN, or NPR.


Conversely, the publications gain visibility among the niche followers of these same curators for whom they provide content.


**This in turn enables them to maintain readership levels and brand loyalty. What has developed is a mutually-dependent, but also mutually-beneficial relationship between content curators, creators, and readers alike – a marriage between traditional and non-traditional information sources. (Yes!)


http://snoo.ws/index.php/2011/09/24/curation-vs-creation-why-content-curation-benefits-everyone/

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How Tumblr is Changing Journalism

How Tumblr is Changing Journalism | Curation, Social Business and Beyond | Scoop.it
Earlier this week we looked at the remarkable growth of Tumblr, a blogging and curation service that now gets over 12 billion page views per month.


Tumblr is mostly used as a consumer curation tool - it's an easy way for people to re-post articles, images and videos.


But Tumblr can also be used to power a news website. That's exactly what ShortFormBlogdoes.Launched in January 2009 by Ernie Smith from Washington D.C., the site publishes about 30 news soundbites a day. ShortFormBlog is still a part-time project for Smith, who also works as a graphic designer at The Washington Post.


He's hoping to turn the site into a full-time business. And I think he's onto something, certainly in terms of using a tool like Tumblr to change the way news is delivered and consumed. I interviewed Smith to find out more about his Tumblr-powered news service.


http://www.readwriteweb.com/archives/how_tumblr_is_changing_journalism.php

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How and why to become a content curator | Video

How and why to become a content curator | Video | Curation, Social Business and Beyond | Scoop.it

Shel Holtz does not dissapoint in this video, it's informative and definitely worth your time.

 

"Social media expert Shel Holtz explains why communicators must develop this skill, and the free tools to make the job easier."

 

Here's what caught my attention: (Bill Lindsay, a content curator, commented after he saw the video and I couldn't have said it better myself)

 

"Bill Lindsay · 1 day ago

 

Well said, Shel and Mark. Music to my ears! Indeed, the emphasis should be more on "filtering" than "collecting." Good content curation is all about providing meaningful context and qualifying the information and sourcing. And an important part of the contextualizing is making the curated content truly your own -- i.e., stamping it with your voice and brand. – Bill Lindsay, Content Curator

 

http://www.ragan.com/Main/Video/How_and_why_to_become_a_content_curator_1555.aspx

 

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What Changing Social Media Usage Means for Marketers

What Changing Social Media Usage Means for Marketers | Curation, Social Business and Beyond | Scoop.it

This article has some good information and statistics to keep you informed. Content curation will play a big role in all of this!

 

Here's the bottom line:

 

"Users continue shift from content creation to distribution"

 

Brands have an opportunity to use the transmission-oriented social media landscape to disseminate valuable content to followers—who in turn are hungry for interesting and entertaining content to transmit.

 

http://www.emarketer.com/Article.aspx?R=1008550

 

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Curation tool Scoop.it adds topic discovery and Tumblr-style following

Curation tool Scoop.it adds topic discovery and Tumblr-style following | Curation, Social Business and Beyond | Scoop.it
It's great to be part of the scoopit community! In the past couple of days, I have had access to so many wonderful curators, great coverage on topics that are of interest to me. I'm looking forward to connecting with some of you, sharing and learning together.

Intro:

TheNextWeb TNW

"We first covered Scoop.it back at the very end of 2010. The site lets you create topic-based pages, pulling in content from around the Web and featuring submissions from other users ...
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Twitter, Facebook and other social platforms are an icebreaker when it comes to actual real life relationships

Twitter, Facebook and other social platforms are an icebreaker when it comes to actual real life relationships | Curation, Social Business and Beyond | Scoop.it
Well, if Malcolm Gladwell didn't get this conversation all riled up last October (see: Small Change - why the revolution will not be tweeted),...
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Can Curation Help Brands Build Powerful Audiences?

Can Curation Help Brands Build Powerful Audiences? | Curation, Social Business and Beyond | Scoop.it

This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.


Excerpt:


It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.


**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”


Here are some of the takeaways:


**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.


**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”


**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread


**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.


****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”


**Brands need to be careful in not only what, but how much they curate. 


**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information


**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.


**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/xn8Ahn]

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4 Guaranteed Ways To Extend the Life of Your Content Online

4 Guaranteed Ways To Extend the Life of Your Content Online | Curation, Social Business and Beyond | Scoop.it

This post was written by Jonathan Houston for Memburn blog. Whether you're creating or curating content, there are some excellent suggestions to keep your content moving through multiple social channels and not disappearing into the thin air.


Excerpt:


"The almighty Google itself has proclaimed that fresh, relevant copy is like catnip for the king of the search jungle. In addition to search, it is what every successful site needs.


**But how long does copy remain fresh?"


Here are a few things that caught my attention:


**The subject of the content should be something that features in many searches


**Link to domains that carry authority on your subject matter. You as the author need to give Search Engines some reference points so that they can learn to trust you


**Write for your audience, not the mainstream. Speaking to your niche may make your audience smaller, but it will make your content more relevant


**Use your social networks to share your content. The more your content is shared, commented on, liked or asked for more information on the better it will do.


The bottom line is, "If visitors continue to interact with your content, it will remain forever young."

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/tq538x]

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Serendipity is at the heart of today’s emerging society

Serendipity is at the heart of today’s emerging society | Curation, Social Business and Beyond | Scoop.it

I love everything about this piece written in April of 2011 by one of my favorite people, Ross Dawson. It is one of those gems that is very relevant to all of us today and I love sharing it with you.

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

Intro:

 

Serendipity is for me a deeply meaningful word.

 

The more than dozen posts discussing serendipity on my blog include how we created “enhanced serendipity” at an event I ran in 2003 in New York, more details on the story of the word serendipity and how to enhance it, the importance of the “serendipity dial” and far more.

 

****One of the reasons I love Twitter so much is that it provides a rich substrate for serendipitous connections. A majority of the worthwhile connections I make these days come from Twitter.

 

One of those connections is @AnaDataGirl. We have followed each other and had some conversations for a good while. So I heard multiple times that she did a gem of a presentation at SwitchConf in Oporto, Portugal last week.

 

Here are her lovely slides ......

 

http://rossdawsonblog.com/weblog/archives/2011/04/serendipity-is-at-the-heart-of-todays-emerging-society.html

 

 

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Is Your Content Building Community Around Your Brand? What You Need To Know

Is Your Content Building Community Around Your Brand? What You Need To Know | Curation, Social Business and Beyond | Scoop.it

A Guest Post by Rosemary O’Neill from Social Strata on lizstrauss.com


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


Great insights and suggestions......


Intro:


Where are you having your most important conversations?


**You’ve been wandering in the wilderness of social networking sites and tools, throwing content against the wall over and over again to see what sticks....


Perhaps you’ve even built up a respectable base of fans or followers


**** But all of that won’t add up to a hill of beans if you can’t use it to move your business objectives forward.


**If you don’t have a permanent, active “hub” on your own website, you’re missing the boat on the best part of social media—the ability to draw together a wonderful community around your brand or business.


**It’s time to reassess your strategy and take a look at the following:


Read more...........


http://bit.ly/oRwoRp

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Content Curators Playing A Larger Role Online

Content Curators Playing A Larger Role Online | Curation, Social Business and Beyond | Scoop.it

Tony Obregon wrote this piece on his blog - tonyobregon.com. It was curated by janlgordon covering her topic "Content Curation, Social Media and Beyond" on Scoopit 


Tony reminds us that content curators play a role in information overload - they take time to sort, select, comment on good content that helps keeps you current on your topic of interest.


Tony says:


"With the ever increasing amount of online information from social networks, the need for organizing it has never been greater. Look around and there’s no shortage of aggregation tools to help us filter out the important stuff."


Here's what caught my attention:


**In this world of information overload, there’s now a new layer in the media ecosystem: the curator. If it wasn’t for that person who retweeted the story in the first place, you probably wouldn’t have seen it.


**So naming the retweeters in daily promos is the right course of action. Twitter is like a fire hose and Paper.li is selecting random tweets that would have otherwise been missed.


**Yes, they’re randomly chosen but I find a lot of value in them because they praise others for their contributions.


**It reminds me that they’re part of my network and I can appreciate their contributions that much more. I know when I’m named in someone’s newspaper it motivates me to continue sharing that type of content.


http://www.tonyobregon.com/2011/10/03/content-curators-playing-a-larger-role-online/

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Creating Community By Curating Content

Margie Clayman never disappoints, and she delivers once again in this piece about curating content and building community. I know Guillaume Decugis and the scoopit team have created this wonderful platform for all of us who have common interests to build a vibrant community. I see this happening and I absolutely love being a part of it!


Here's what caught my attention: (I could have just cut and pasted the whole article but you'll get the idea).


"when you curate content, you need to go beyond your own front yard. You need to try to find new people so that your audience remains interested in what you are doing."


Guess what happens when you visit other blog sites? You meet new people! You start commenting on those posts, thereby networking not just with the blogger but also with his or her audience. Pretty soon, you’re talking to them all on other platforms, and there you have it – you’re starting to add to your community!


You read a lot of different perspectives or opinions


Another benefit to curating content for your community is that you are offering perspectives and opinions that are not just, well, yours. There’s nothing wrong with sharing your opinion, of course, but people sometimes like to see what else is out there. Just like Ariel the Mermaid, they want to know what lurks above your part of the sea. If you provide access to that information, you keep your audience engaged and you also can entice people who may not relate 100% to your perspective but who enjoy reading some of the other perspectives you curate. Woops, there goes your community, growing again!


You reveal your likes and dislikes


I think curating content reveals a lot about a person. Yes!


I’m sure that if you look at some of the curating I’ve done over the last year or so, you can get an idea of what kind of stuff I like and what kind of stuff I don’t like. You might get a feel for my sense of humor or for what I find touching. These are deep-seated aspects of a person that may not come across through a blog post here or there.


http://ariesgdim.visibli.com/share/Eo4VEB


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Become a Content Curation King

Become a Content Curation King | Curation, Social Business and Beyond | Scoop.it

I posted this a few weeks ago, I'm sure not everyone saw it and it is definitely worth posting again. Lots of information and strategy.


Nine ways to make curation work for your brand.


Become a Content Curation King


Sean Carton | August 29, 2011


"Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one).


Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). However, unlike automated services (such as Google News), the essential difference of curation is that there's a human being doing the sifting, sorting, arranging, and publishing. Just as a museum curator must decide which artifacts to display during an exhibition, an online curator decides what information available online is appropriate and relevant to her audience.


Making curation work for your brand is a lot easier said than done. As countless would-be content curation kings (and queens) have found out, just gathering a lot of links together doesn't guarantee anything except that you'll spend a lot of time curating links. You need to commit resources to both curation and promotion if you're going to be successful. And that's just the first step. To truly succeed as a curator, you need to think like a curator (not just an aggregator) and keep the following in mind:


http://www.clickz.com/clickz/column/2104954/content-curation-king




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Welcome To The New Age Of Curation

Welcome To The New Age Of Curation | Curation, Social Business and Beyond | Scoop.it

Simon Careless wrote this post, he is an editor, publisher, oversees the Game Developers Conference shows, Gamasutra and Game Developer magazine. He has a lot to say about the massive overload of content we're all experiencing. I like his observations and we'll be hearing more from him in the near future on this subject.

 

What really caught my attention was a comment from one of his readers, Sarah Brin:

 

"Curation isn’t strictly about taste-making either–a huge part of it is becoming an interlocutor, someone who facilitates a discussion around content, as opposed to presenting content with a qualitative (and subjective) evaluation. In that regard, the democratization of curatorial tools (tumblr, twitter, all the ways we share content) is really exciting! It might usher in a new era wherein culture becomes more participatory…or it might not."

 

What are your thoughts about this?

 

http://www.simoncarless.com/?p=256

 

 

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Research Shows Why Readers Are Engaging With Your Content or Not

I selected this article because it contains valuable research on content and user engagement.

 

Related topics:Web AnalyticsSocial MediaEngagement

 

Amanda Lucci's Blog

 

UPDATED: Research on content referrals shows less social engagement, more social curation

 

Editor's note: Since this post was published, Outbrain has reached out and said they are rerunning the numbers "to ensure they're accurate" and might have an update later.

 

We've already heard that social media traffic delivers the least engaged readers, according to findings from content discovery platform Outbrain. Results from Outbrain's Q2 research, released this morning, come to pretty much the same conclusion, but as Outbrain continues to delve deeper into their research, new theories are emerging for why readers are engaging (or not) with the content they consume.

 

http://emediavitals.com/content/research-content-referrals-shows-less-social-engagement-more-social-curation

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Tom George's comment, August 11, 2011 10:07 AM
Good morning Jan hope you have a great day. Happy curating, I always am looking forward to the content you find.
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Leveraging Quora, Tumblr, Social Search and curation delivers quality content to your audience!!

Leveraging Quora, Tumblr, Social Search and curation delivers quality content to your audience!! | Curation, Social Business and Beyond | Scoop.it
Chad Capelman from Marketing: Health, give us an article that is full of great insights and information on how you can leverage these resources to deliver targeted and relevant content to your audience on a continuous basis.

Here's a short into, I want you to get right to the good stuff:

As someone who entered agency life from a newspaper/web producer/web developer background, this makes me smile. I believe we're in the early stages of a whole new wave of content creation and sharing. This new wave is powered by tools that will serve those with valuable insights very well, enabling them to cultivate ambassadors for thought leadership.

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