Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Curation, Social Business and Beyond | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...
janlgordon's insight:

This article is from Globaltrends - I selected it because I thought they did an excellent job of examining the emerging influence landscape, some of its potential implications, how businesses can leverage this information and raised some thought-provoking questions to ponder as we move forward.......


Influence is Power


Essentially influence is about power, the ability to shift the actions, attitudes and behaviors of others, to be a compelling force leading the way towards a goal, an aspiration or a way of living or working.


Jan Gordon comment:


Curators of content, news and information who provide insights and context will play an important role in shaping the future of influence.


Here are a few highlights: 


Identifying who are the shapers and influencers is just the start of mapping the influence landscape. 


*In today's world knowledge and skill are never enough--unless you possess the influence to make the world take notice.


There are three other key elements to understand:


  • the organizations and communities, which interact with the shapers and influencers to determine the rules of engagement
  • the networks, channels and aggregators through which influence travels  
  • the individuals and their roles who are shaped by influence

 

Making Sense of the Influence Landscape: Implications for Business

Understanding the landscape of influence and its shifting power structures is critical for businesses today and will become more so in future. 

Businesses that actively understand and manage influence have tremendous opportunities

Here are an example:
 
Tap into the value of entire networks, rather than that of individuals alone, e.g. pricing products or services according to an individual’s influence power, to maximize potential network value versus individual value.


What’s Next?


The influence landscape is dynamic.  The one certainty is that it will continue to shift more rapidly, raising the question of what’s next? 


How will power bases shift if we learn to manage the landscape and its underlying technologies better? 


Who will be the next generation of shapers and influencers – and how do we connect with them?


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/1fwR2iF]

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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

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10 Business Blog Posts You Should Write NOW

10 Business Blog Posts You Should Write NOW | Curation, Social Business and Beyond | Scoop.it

This piece was written by Kipp Bodnar for Hubspot


I read this post a while ago and I'm guessing you might even have seen this online but I have a question for you -


How many times do you actually process and utilize the information you read about? 


Kipp has some great strategy for blog posts to build traffic, community and sell your product or services.


**These ideas also apply to curating content. You can select articles that address these tips and most importantly, you can add you own context to the mix.


Here are a few suggestions that you might find useful:


**The Data Story - As a business, you are working on selling an idea as well as a product or service to your customers.


Use data to help you. Gather data either internally or from third-party sources.


Use this data to sell your big idea using your business blog.


** The Controversial Stand - Sometimes you have to take a hard stance on an issue to get attention.


In a blog post, argue one side of a controversial industry issue in an effort to get prospects and industry thought leaders talking about your business

.

4. The Big List - Sometimes readers don't want to read through endless paragraphs for practical advice


 Instead, they want a long list of industry resources that they can bookmark and easily access again and again.


Aggregate practical advice and resources for an important industry topic, and compile it into one long and easy-to-scan list.


Read more: [http://bit.ly/sxVDmF]



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Curation Connects People to Knowledge - What You Need To Know

Curation Connects People to Knowledge - What You Need To Know | Curation, Social Business and Beyond | Scoop.it

This is a great piece by Brittany Fitzpatrick on her blog Brit Fitzpatrick along with a short video by Jay Rosen Professor at NYU -


The overall message is to do it with care and integrity - Content curation creates a web of connections -  It connects people and knowledge and people to people


Excerpt:


****“Curation is like a prism, a lens through which one sees the world.
If the lens is too narrow or is focused in the wrong direction you can be blindsided, like a safari-goer admiring zebras through binoculars, who missed the rhino charging at them from the other side.”


Here are a few things that caught my attention:


There are several commonalities between the traditional practice of curation and its new form:


Selecting of the best representatives


**Just as there are a number of artifacts that can be included in any given collection, there is an abundance of content available of the web.


Culling


**This term refers to the practice of determing how much content is enough to accurately reflect the topic- 10 links? 20 links? 100 links?


Providing context


**Why is this content significant? Where is it from? Etc.


Arranging individual objects


**Which content should I look at first?


**What arrangement is going to help me walk away with the best experience possible from viewing your content?


Organization of the whole


****Successful curators know how to organize massive quantities of content without overwhelming the viewer.


Read more.........


http://britfitzpatrick.wordpress.com/2011/10/17/curating-is-caring/


This was curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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Are Content Curators the power behind social media influence?

Are Content Curators the power behind social media influence? | Curation, Social Business and Beyond | Scoop.it
I love this post because I'm one of those people who also combs through blogs, online magazines, newspapers and anything I can get my hands on. It takes time to find something that is relevant and hopefully of value to you. That means, I read a lot, am constantly looking at my Blackberry to see if something good came in and I am always looking for new sources to find gems. I've been doing this for myself since 1994 to stay informed and when I started tweeting four years ago, I thought Twitter was the perfect platform for me to share my findings with others.

Here's an excerpt, happy reading!

Are you overlooking some of the most powerful influencers on the social web?  Let’s find out.

There’s a new element in this equation, though: Content Curators — people who make a practice of finding content relevant to their friends and followers, and then sharing links to that content. I am making a distinction between a curator and an aggregator who pulls content from around the web, usually related to a specific topic, to display on websites generally to enhance search engine optimization.

Of course, we’re all curators to some extent, consuming content and, on occasion, sharing what we find interesting or entertaining. However, there is an elite subset of people who proactively seek out and share content. I know, because I’m one of them. I comb through blogs and articles on an almost daily basis, and share what I consider to be the best and most relevant mobile, social media, and online marketing news to my followers on Twitter.

By Neicole Crepeau, Contributing {grow} Columnist

http://bit.ly/mzCp9u
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3 Reasons Curation is Here to Stay

3 Reasons Curation is Here to Stay | Curation, Social Business and Beyond | Scoop.it
Perhaps you won't believe me since it's my job to spread the gospel of curation as the Chief Evangelist of Pearltrees, but I think curation is here to stay. These are the reasons why I believe this is the case.
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How Startups Can Gain Visability and Reputation by Curating Great Content

How Startups Can Gain Visability and Reputation by Curating Great Content | Curation, Social Business and Beyond | Scoop.it

I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.


In this article the author refers to Robert Scoble,who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.


He says that just like Scobleizer, startups should use curation to catapult their online presence and influence.


**Curation is a useful approach for all companies but especially for startups:


Here's what especially caught my attention:


**Thought Leadership

   

If outsiders view your company as a key source of  industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.


**Hub of Information

    

By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.


**Collections

    

By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.


**Content with Commentary

    

Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000


One Takeaway: 


**Successful curators often employ several of these approaches in addition to producing their own original content


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Feel free to visit our fanpage - Curatti launching soon - everything you ever wanted to know about content curation - http://on.fb.me/wfWPao


Read full article here: [http://bit.ly/zTGY37]

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What is The Future Of Online Community? Why You Should Care

What is The Future Of Online Community? Why You Should Care | Curation, Social Business and Beyond | Scoop.it

This is a great post, very insightful, observations are right on target, by Vanessa DiMauro, CEO Leader Networks


Lots to digest here but what particularly caught my attention as a content curator was this:


What is the role of content in creating value in communities?


How will that change? Will value come in other ways?


People come for content and stay for community.


Access to valuable content (content that people can’t get elsewhere) is the single most compelling driver for participating in an online community.


****Content serves as the trigger to join, and fuels the community over time by providing contexts for conversations between peers / members.


****Through the use of social media, and especially online communities,


****professionals now have the ability to reach, connect with, learn from and influence other professionals who share an interest or a passion in the topics of interest.


****Sounds like this community - Scoopit!


Thought leadership is the new currency of credibility.


Curated by JanLGordon covering Content Curation, Social Media & Beyond


http://blog.leadernetworks.com/2011/10/future-of-online-community.html

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Content is not King - Communication is - Getting through to people is an art!

Content is not King - Communication is - Getting through to people is an art! | Curation, Social Business and Beyond | Scoop.it
This article reminds us that posting good content consistently is a great door opener, whether you're creating or curating it. This is only the first step in building communication and engagement. It's all about relationship building, always providing value and building trust. We've heard this over and over again but sometimes, repetition can be a good thing.

Are we implementing them in our brand strategy? Are we connecting with potential clients in a meaningful way as they suggest in this article? Lots of good insights and suggestions.

Here's an excerpt:

You’ve done your homework, listened to customers, provided thought leadership and created great content. You’re offering relevant, valuable information to your audience. Now, if content were king that would be enough. But it’s not.

Isn’t providing information that leads people to know, like and trust you the essence of marketing? What more is there?

For one thing, there’s conversion. Conversion tells you if your content moves people to act. Did all that content drive people’s behavior in some way?

When great communication happens, people don’t feel they were convinced to do something—they are moved to do something. They act on their own, from an energy that comes from them. You become a facilitator.

http://www.socialmediaexplorer.com/social-media-marketing/when-content-is-not-king/
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Curating Content on Twitter for Thought Leadership

This is the first in a series of recaps from RealTime NY (formerly TWTRCON). The one-day conference, held at B.B. King Blues Club in New York, was jam-packed with sessions, workshops, and case studies on mobile, social and real-time Web.

In this workshop, Angela Dunn (@blogbrevity) talked about how to curate content on Twitter for thought leadership.

Content Curation

Content curation is the art and science of finding, organizing, and sharing information that adds value and encourages engagement for the audience you’re hoping to influence. It is a cyclical process: What you find and what you post influence what people search and find about you.

http://bit.ly/jd6OTo
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