Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Why We Need to Adapt to Mobile Marketing

Why We Need to Adapt to Mobile Marketing | Curation, Social Business and Beyond | Scoop.it
On the one hand, progress fueled by Mobile Marketing brings us solutions that make our lives easier. On the other hand, we have to adapt to changes faster.
janlgordon's insight:

I selected this article from Curatti written by Julia Kravchenko because it explains why businesses need to stay flexible in their marketing as technology continues to change.

 

Mobile's evolution requires us to adapt to the latest approaches in business.

 

How Mobile Has Transformed Marketing

 

While businesses should have a mobile marketing strategy they need to be open to any shifts in technology. I agree that you need to stay on top of the latest advances -- especially when it comes to attracting new customers.

 

Kravchenko provides insights into why mobile marketing can be a challenge in the midst of its benefits.

 

Here's what caught my attention:

 

  • Social networks and mobile are now intertwined. More than half of users check their devices the first thing they wake up. This is why digital marketing continues to be on the rise.

 

  • Google launched AMP (Accelerated Mobile Page) in 2016 along with PWA (Progressive Web Apps) because of the growing trend of mobile usage. Businesses that don't meet the new requirements are losing the visibility race.

 

  • The new direct way to communicate with customers is through push notifications. As this becomes more popular these are turning into more personalized messages.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/9ifQ30cd1Kr

 

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What Second Screen Social Means to Marketers

What Second Screen Social Means to Marketers | Curation, Social Business and Beyond | Scoop.it
Second Screen Social has been around far longer than most people realise, and it's possibilities are immense. Here's a quic
janlgordon's insight:

I selected this article from Curatti written by Shelly Kramer because it provides insights on the way people interact on social media from their devices.

 

The world of technology has shifted in the way we conduct our marketing online

 

How Second Screen Social Affects Social Media

 

Most consumers use multiple platforms to get their information and make purchases. I agree that marketers should fully understand how their audience is viewing brands.

 

Kramer explains how we have evolved into using several different devices in our social interactions.

 

Here's what caught my attention:

 

  • Americans under the age of 65 are watching less and less television each year. Television apps are now all the rage with over 200 new channels having been created.

 

  • The heaviest users of social media are women ages 35 to 49 (the Generation X women). These people are more likely to make an online purchase than non-social media users.

 

  • In order to reach your target audience you need to now have a creative approach. This means businesses can  market to both television and social media users.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Featured image: http://blog.union.co/social-tv-is-now-how-second-screen-apps-connect-viewers-to-their-favorite-shows

 

Read full article here: http://ow.ly/pasA30aQEJb

 

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Bridging the Silos with 5 eCommerce Marketing Tips

Bridging the Silos with 5 eCommerce Marketing Tips | Curation, Social Business and Beyond | Scoop.it
In a world of increasing cross-platform usage by potential customers, it is important to bridge the silos. Here are 5 tips to accomplish that
janlgordon's insight:

I selected this article from Curatti written by Shiju Mathe because it provides several ways to be successful in leveraging multiple platforms.

 

Audiences no longer connect with a brand with just one platform.

 

Successful Cross Platform eCommerce Strategies

 

When building a business online you want to reach your community where they are. I agree that in order to attract customers you need to be active in multiple online entities.

 

Mathe explains the best ways to perform cross-channel marketing from your business website.

 

Here's what caught my attention:

 

  • Understand your key objectives, target market, and brand message before tackling the digital aspects. Determine what your ultimate goal is and what the end result should look like from your customers.

 

  • Develop a communication strategy that will be adopted to the cross-platform work. It's important that your audience recognizes your brand voice on all platforms.

 

  • Provide reminders for your customers and leads through retargeting methods. This will encourage them to revisit your website and reconsider what you have to offer.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/yFd1309jkyW

 

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Stan Smith's curator insight, March 3, 5:25 AM
I'm a bit behind this week after Fasching celebrations, cutting, splitting and stacking a new load of firewood. I'll get caught up ASAP.
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The Future of Teens & Tech

The Future of Teens & Tech | Curation, Social Business and Beyond | Scoop.it
How do Gen Z differ from the generations which preceded them? Shelly Kramer delves into recent research, taking a closer look at their likes and dislikes
janlgordon's insight:

I selected this article from Curatti written by Shelly Kramer because it explains the growing influence of Generation Z digital consumers.

 

By understanding the habits of teens and tech your business can better reach them.

 

Improve Your Brand Influence With Generation Z

 

In the information age it's important to understand the younger generation on their level in order to be successful in reaching them. I agree that your business can learn a lot about their buying and shopping behavior as you discover the latest trends.

 

Kramer explains what the future holds for teens and technology.

 

Here's what caught my attention:

 

  • The Generation Z demographic includes teens ages 13 to 19. They are growing up in an age of technology far more than their parents and grandparents.

 

  • Teens typically get smartphones early in their lives and spend an average of six hours a day on their devices. Most of these encompass the iPhone.

 

  • Online shopping is increasingly popular among the younger generation. Most of this is for clothing through mobile apps.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/O93I3073CWy

 

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The Latest Digital Marketing Trends Your Business Should Know

The Latest Digital Marketing Trends Your Business Should Know | Curation, Social Business and Beyond | Scoop.it
As the speed with which digital marketing changes continue to increase, businesses are forced to continually evaluate the effectiveness of their efforts.
janlgordon's insight:

I selected this article from Curatti written by Robert Caruso because it shows the importance of companies embracing the latest digital marketing trends.

 

Understanding the latest digital technology advances can help improve your marketing performance.

 

The Current Outlook on Digital Marketing

 

Studies show that businesses still struggle with engaging customers through new technology. I agree that in order to be effective businesses need to take advantage of the latest trends.

 

Caruso explains the different forms of digital marketing including platforms like Facebook Live video, and the value of each.

 

Here's what caught my attention:

 

  • Many marketing executives are jumping in on mobile and live video technologies. They are using these platforms to improve customer engagement.

 

  • There is a connection between critical technology capabilities of both analytics and social media. This is something that should not be overlooked by marketing managers.

 

  • Collaboration tools are on the rise in use by executives. This is the best way for teams to stay on top of the latest digital platforms.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/DlLz304TO4M

 

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janlgordon's comment, October 7, 2016 10:58 PM
Thank you @nukem777 & @Skylly_W :-)
janlgordon's comment, October 10, 2016 10:40 AM
Thank you @Stan Smith @Skylly_W & @Mehdi BH :-)
janlgordon's comment, October 11, 2016 10:43 AM
Thank you @Judi Singleton :-)
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Why Businesses Need to Pay Attention to the Digital Divide

Why Businesses Need to Pay Attention to the Digital Divide | Curation, Social Business and Beyond | Scoop.it
What Digital Divide? Almost all individuals, companies and sectors in the US have access to digital technologies. But some have far more tha
janlgordon's insight:

I selected this article from Curatti written by Michael Brenner because he shows how companies have only tapped into a small portion of the latest innovations.

 

Many businesses are falling behind when it comes to keeping up with new technology.

 

Digital Divide Has Created an Economy of "Haves" and "Have Mores"

 

The United States is at the top when it comes to technological innovations. I agree that businesses need to fully tap into this realm in order to stay competitive.

 

Brenner shows statistics that prove only 18 percent of the economy is utilizing digital methods. This is due to new and emerging trends.

 

Here's what caught my attention:

 

  • The digital gap has produced a boost for companies who are more advanced. Sectors lagging behind are suffering with lower productivity and performance.

 

  • Most companies have a large technology budget. But it is the usage that determines whether they stay relevant.

 

  • Not all businesses that are leaders in the digital age began that way. Many firms struggle to keep up with digitization and product delivery.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Cardwell Beach.

 

Read full article here: http://ow.ly/CTe8303pHM6

 

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janlgordon's comment, August 22, 2016 3:29 PM
Thank you @John van den Brink :-)
janlgordon's comment, August 23, 2016 10:39 AM
Thank you @Anna & @Ricard Lloria :-)
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Rock of Ages: Evolution of SXSW

Rock of Ages: Evolution of SXSW | Curation, Social Business and Beyond | Scoop.it
The SXSW season is upon us. For college kids, it is the season of RSVP-ing to every free event possible hoping for free beer. It is the season of lines, shows and drunken-ness.
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4 Industries Thriving From Innovation

4 Industries Thriving From Innovation | Curation, Social Business and Beyond | Scoop.it
Greg Satell discusses industries affected by the Internet of Things innovation. It is a perfect weekend read for all geeks
janlgordon's insight:

I selected this article from Curatti written by Greg Satell because it provides insights on how industries are affected by innovation and technology.

 

Understanding the affect of innovation and the Internet of things in business.

 

How Technology Has Changed Companies

 

We are experiencing new technological changes like never before in Internet history. I agree that we need to understand this affect for our own business productivity.

 

Satell explains the various changes in technology, and which industries have been affected.

 

Here's what caught my attention:

 

  • Agriculture is greatly impacted by innovation. Ecology is now data driven, which directly affects our water systems. This sector is now partnering with big tech companies like IBM.

 

  • Digital connectivity continues to transform physical machines. The age of the computer has evolved instead of gone away.

 

  • Water is the new oil because of technological advances. This means that we can be more efficient commercially and that is good news for politics.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ZyzB30bSXXk

 

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How to Better Understand Your Customers

How to Better Understand Your Customers | Curation, Social Business and Beyond | Scoop.it
This piece by Tony Zambito is very thought-provoking. It looks at how digital transformation is causing us to find new ways of understanding our customers. Don’t feel much like reading, but want to watch something instead? You can scroll down to the amazing video by Gerd Leonhard or click here.  This is another installment in…
janlgordon's insight:

I selected this article from Curatti written by Tony Zambito because it explains how to digital transformation has changed the way businesses understand their customers.

 

The new digital-centric world and customer reach.

 

New Customer Approaches Emerge in the Digital Age

 

If your business has been online for any amount of time you already know how emerging trends have changed the customer journey. I agree that in order to reach them you need to approach them on their level.

 

Zambito explains different methods of reaching your audience in the midst of a digital age.

 

Here's what caught my attention:

 

  • Just sixteen years ago the business landscape was very different. Today digital technology has shifted buyer persona development and insight gathering.

 

  • In order to reach customers today there needs to be new thinking and new approaches in place. This needs to go beyond analytics tools and outdated sales practices.

 

  • The what, how and why of your audience must now be measured through observation. Words are far less effective in measurement -- it's action that counts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/wIcL309lnAo

 

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Chuck Bartok's curator insight, February 27, 10:41 AM
The Digital Age has allowed savvy business persons to really know their Customer Persona
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Tapping Into Digital Disruption

Tapping Into Digital Disruption | Curation, Social Business and Beyond | Scoop.it
Disruption is a fact of life we cannot ignore - either we preempt it or it will make us obsolete. Are you nimble enough to survive it's ever increasing pace
janlgordon's insight:

I selected this article from Curatti written by John Jantsch because it provides insights on how to take advantage of new technology and trends for business growth.

 

Understand digital disruption instead of avoiding it

 

Are You Ready for New Technology?

 

We are experiencing new trends and digital experiences like never before. I agree that in order to harness its full power you need to embrace the latest changes.

 

Jantsch explains what technology means to your business and how to keep up with the pace.

 

Here's what caught my attention:

 

  • In ten years we will see less cashier workers, travel agents and social media managers. It's time to move forward into the next decade of digital influence.

 

  • The new trend is a virtual office without a large number of employees. As a result there are better products and services being delivered.

 

  • People are getting older and living longer. This opens up a whole new industry in the medical field in both care and technology.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/R2SC307wZnX

 

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The True Cost of Building an App

The True Cost of Building an App | Curation, Social Business and Beyond | Scoop.it
The mobile app industry is expected to grow into a $77 Bn dollar industry by the end of 2017. That means two things: people are buying apps and you need one
janlgordon's insight:

I selected this article from Curatti written by by Andrew Gazdecki because it provides information on what it involves to take advantage of new mobile technology for your business.

 

Use these tips to develop and manage new technology.

 

Mobile App Cost and Delivery

 

In order to be successful your business needs to take advantage of the latest trends and resources. One way to do that is through developing a mobile experience for your customers.

 

Gazdecki explains what it takes to make this happen with the cost and setup that is involved.

 

Here's what caught my attention:

 

  • There is not one single cost to develop an app. The price can range anywhere from a few thousand dollars to a few hundred thousand dollars.

 

  • It takes many different variables to create something unique for your business. And because it's still a fairly new technology the price is still fairly high. As mobile evolves this will lower the price over time.

 

  • Developing an app in house can be an expensive way to go. Outsourcing can save your business money -- do your due diligence and check out the company first before hiring them.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/oCvK305J19z

 

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janlgordon's comment, November 2, 2016 10:46 AM
Thank you @Stan Smith & @Thierry Evangelista :-)
m.j. bragaña g.'s curator insight, November 6, 2016 3:21 AM
#SCEUNED16 Esta balanza podríamos usarla para pensar en las repercusiones del uso de las nuevas tecnologías en las aulas.
janlgordon's comment, November 6, 2016 10:32 PM
Thank you @m.j. bragaña g. :-)
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Challenging Big Business Through Innovation

Challenging Big Business Through Innovation | Curation, Social Business and Beyond | Scoop.it
In the age of digital innovation and transformation, small companies have burst out of the gate to disrupt traditional busines
janlgordon's insight:

I selected this article from Curatti written by Daniel Newman because it discusses how both innovation and speed can lead to business success.

 

Grow your business with technology while adapting quickly to change.

 

How Innovation Can Propel Your Company

 

Small businesses can grow faster than large corporations simply by engaging in the latest technologies and responding to a changing market. I agree that in order to expedite your growth your company should stay ahead of the competition through adaptation and innovation.

 

Newman explains how to cultivate forward thinking and take advantage of the latest trends.

 

Here's what caught my attention:

 

  • Small companies can have an advantage over large corporations by being able to change direction quickly. As a result they can formulate new business models in order to move ahead quickly.

 

  • Make creativity a building block in your business. Encourage new ideas and offer availability to new technologies.

 

  • People love to support smaller businesses over large companies. This will continue to challenge corporations to do better in appealing to consumers.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of The Geek Whisperers.

 

Read full article here: http://ow.ly/Rklv303Fr7y

 

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janlgordon's comment, August 29, 2016 8:09 PM
Thank you @Level343 :-)
janlgordon's comment, August 30, 2016 10:38 AM
Thank you @Ricard Lloria :-)
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2013: A Year of Change, Challenge and What's Coming Next

2013: A Year of Change, Challenge and What's Coming Next | Curation, Social Business and Beyond | Scoop.it
When we began ArCompany over a year ago, we all had the vision of building a company that takes consumer expectations and behaviour today, combine it with the
janlgordon's insight:

This fascinating article from Arc Blog takes a look at where we've been in 2013 and how technology will transform the way we live and connect with information through technology. Great insights and ideas to get you thinking about how you might leverage these opportunities for your business.


Here are some highlights;


The Promise of 2013 was fulfilled:


"2013 came in like a lamb but it did not disappoint. It most definitely is roaring into 2014 at full force".


This article talks about the "fascinating look at the percolation of events that draw more and more significance from the rise of consumer awareness and its impending impact on business and its operations".


"The ultimate future is the the way you connect people to your life and how you connect to information" Examples discussed are:

 

Hummingbird, Bitcoin, Google Glass, iBeacon the shopping in-store App from Apple.


Their are pros and cons but overall, our lives will never be the same, exciting things coming our way in 2014!.


Selected by Jan Gordon for Curatti covering Curation, Social Busness and Beyond


Read full article here: [http://bit.ly/1fKs29i]


Image: Newslettercartoon.com

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