Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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How to Establish Trust and Authority with SEO

How to Establish Trust and Authority with SEO | Curation, Social Business and Beyond |
Authority, trust and relevance are the three most important & powerful pillars of SEO when it comes to website ranking on Google and other search engines
janlgordon's insight:

I selected this article from Curatti written by Mandeep Singh because it shows you how to improve your website rank with organic SEO techniques.


There are three phases to search engine optimization that can help improve your website visibility.


3 Pillars to SEO Success


You can improve your ranking in search with the right methods in place. I agree that authority and trust are built upon original content with organic methods.


Singh provides 3 ways you can use to improve your SEO strategy.


Here's what caught my attention:


  • The three main methods of search include web crawling, indexing, and results from keyword matching. The most relevant information will be picked up first.


  • Google updates its algorithm about 500 to 600 times a year. It occasionally performs a major update that can dramatically affect search results.


  • Write content that is easy and useful for your readers in order to avoid being penalized. This will also improve your results in search.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read full article here:


Featured image: Copyright: ‘‘ / 123RF Stock Photo


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92% of Marketers Agree: Content Is Critical for SEO [Infographic]

92% of Marketers Agree: Content Is Critical for SEO [Infographic] | Curation, Social Business and Beyond |

Pamela Vaughn posted this on

Lots of good information here:


"In inbound marketing, consistent content creation can be beneficial for quite a few reasons."

Here's what you need to know:

**One of the most powerful roles content can play in inbound marketing is in search engine optimization.

**Regularly creating optimized and interesting content is the best way to improve your search engine rankings for your target keywords, increasing your ability to get found online and generate more traffic to your business' website.

And what can more traffic lead to? Simple: more leads! Still not convinced that content plays a major role in SEO?

**Then take a gander at the following infographic created by Brafton:

Read more:

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Content Curation (Real Time) vs. Automation - The Value Differential

Content Curation (Real Time) vs. Automation - The Value Differential | Curation, Social Business and Beyond |

Robin Good found this wonderful piece

A short article by Jay Pinkert, but pointing to an increasingly critical issue for anyone interested in curation. The value differential.

From the article: "The essence of curation, then, is the curator’s informed and discriminating point of view and active participation.


As with most endeavors that require extra personal attention and effort, there’s strong temptation to look for shortcuts – that means you, and Summify.


It’s worth noting that Twitter ranking/management clients like TwitCleaner classify tools that auto-aggregate and auto-tweet your content feed as “app spam.”


Over-reliance on those tools can negatively impact your social media profile and rankings, and those items are less likely to be stichared than ones you’ve clearly considered and bundled on your own."

However, there are other applications that help make the work of genuine curation more manageable.

Four of the most promising content curation tools are:


*  (Jan)   I love Scoopit! Easy to use, online community, looks good



Read full article: []

Via Robin Good
Guillaume Decugis's comment, November 2, 2011 2:39 PM
Thanks for pointing this out Robin: we totally editorial control is key as that's what brings the essential human touch needed when curating.
janlgordon's comment, November 2, 2011 3:17 PM
Thanks for posting this Robin, it's something that I think we all need to pay attention to - part of curating is having conversations, stimulating new thought, collaboration and opinions - it's hard to do that if you're automating your content. Having said that, many of us are on different time zones, kind of hard to converse in real time. Curation is a work in progress....