Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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Madison Avenue Gains Deep Access Into Consumer Conversations

Madison Avenue Gains Deep Access Into Consumer Conversations | Curation, Social Business and Beyond |
Madison Avenue Gains Deep Access Into Consumer Conversations: Taps Into Phone, Chat, Other Personal Feedback - 03/06/2014
janlgordon's insight:

This post is from MediaPost, Why did I select it? Because it sparked ideas about how we as curators can use this new way of communicating to build our audience.  We all know there's a shift  in the way companies and Madison Avenue are tapping into their audiences through conversations, images and chats on Pinterest and mobile to name a few. It's a whole new way to engage and gain deeper insights into who these people, what's important to them and how you can help them as a marketer.

Jan Gordon:

Think about this in terms of curating, mix it up, using visuals, taking bits and pieces of your curation to various platforms with links back to your original piece is a great way of building an audience and increasing enagement.

Jan Gordon:

I personally use a mix of images and quotes to communicate with my audience. Some of them don't speak English but we all can relate to beauty.

I also found that quotes that are consistent with my brand are like sending smoke signals out to my "tribe" - it's a way of reinforcing insights. I have found this to be very effective, have made a lot of relationships and these people have been with me for over 5 years.

Yes, we're all trying to collect data on our customers but there's a definitely a positive side to doing this, as I already mentioned, it will help you to serve them better through your content and messaging as curators and marketers. 

Here's what caught my attention:

As a result, he says things like “visual memes” and emoji are becoming a new source of data about consumers, and that as other media formats -- such as Twitter, Vine videos, etc. --

As this becomes a more prevalent part of the way consumers express themselves about brands, marketers will need to figure out how to “tag,” organize and database that information

This is a whole other conversation, which will be covered in an ongoing series on Curatti - How to tell your story with Data, and much more, sign up and stay informed!!

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Selected by Jan Gordon for Curatti covering Curation, Social Media and Beyond

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Juan Pablo Marroquin's curator insight, March 9, 2014 5:34 PM

This is an interesting article that talks about how Madison Ave. will be able to tap into our conversations to strengthen the bond between the consumer and brand. It is a new means of companies to attaining important data about spending habits. It is the closest thing to the "Holy Grail" that advertising agencies will get to.

janlgordon's comment, March 14, 2014 12:07 PM
Juan Pablo Marroquin I agree with you, this can be a good thing for advertisers and a good or bad thing for consumers - as long as there are ways we can opt in and out to protect our privacy things will be ok - but that is a whole other conversation.
janlgordon's comment, March 14, 2014 12:09 PM
M. Philip Oliver - Yes, this can be of great concern to us as consumers and we have to be mindful of how we share our information - gaining access to information and assets we don't own is the way we are lured into giving up our privacy - right now, it's a matter of being aware of this and being very selective about where and how we give it up.
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The Rapid Rise of Pinterest's Blockbuster User Engagement [CHART]

The Rapid Rise of Pinterest's Blockbuster User Engagement [CHART] | Curation, Social Business and Beyond |

This piece (user chart included) was written and posted by Matt Silverman, contributing editor for Mashable, .

My commentary (I'm personally experiencing amazing results after being on Pinterest for about 4 months).

****Even with all the hooplah surrounding Pinterest, it's important to remember, that Pinterest is only a side dish in your business, paying attention to your main course and how Pinterest supports that is what is key. See article here: by John Jantsch.

Having said that...........

This user engagement chart is astounding, as you see the rise in Pinterest users in a very short time.

**In my opinion, Pinterest gives you the opportunity to showcase your work without a lot of text anything that gives us a breather in that way is a blessing.

**Images speak a thousand words if you know how to use them properly.

**Showing other sides of you that are consistent with your brand message gives people a chance to see you beyond the text you post on other sites.

**Pinboards like favorite books, homes and spaces, etc. give people points of entry, a connection with you because they identify and like the same things, a great way to start a conversation, have them look to see what you do and who you are.

**Everything we do online tells a story about us, it's our digital identity, Pinterest is a place where you can tell your story in a whole different way.

**Pinterest is also a place where you can relax, fantasize about the wardrope you'd love to have, or the amazing car or cars you want to have. Let's face it, we're all plugged in 24/7, this is a place where you can lighten up and/or market your business all on the same site.

**Pinterest is not only gaining a ton of users, but those users are spending an average of 89 minutes on the site

** Facebook is still leading by 405 minutes along with Tumblr also 89 minutes but it's obvious Pinterest is moving up quickly.

**It's important to know how to use Pinterest to showcase what you do in a subtle but engaging way

Feel free to visit my topic "Pinterest Watch"  a collection of articles from branding, case studies, metrics all in one place.

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

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