The NYT launches a Twitter feed for live coverage of breaking news | Curation, Social Business and Beyond | Scoop.it
Creating a separate space for covering big events is a way to avoid flooding the feeds of @nytimes' 3.6 million followers.

 

 

The NYT launches a Twitter feed for live coverage of breaking news

Creating a separate space for covering big events is a way to avoid flooding the feeds of @nytimes’ 3.6 million followers.

 

By Megan Garber

 

As Hurricane Irene storms its way toward the Eastern seaboard — and as news organizations scramble to cover it — The New York Times has launched @NYTLive, a Times-run account featuring “in-depth Twitter curation of major news stories by New York Times editors.”

 

In the hour since the feed’s been live, it’s served as a hurricane-tweet clearinghouse, sharing tweets from the Times’ Metro desk, @NYTMetro, as well as — quite interesting from the whole individual-vs.-institutional-brand perspective — Times reporters Thomas Kaplan and Brian Stelter. (The latter, who’s currently in North Carolina covering the storm, also had a link to his Twitter feed featured on the Times’ homepage earlier today.)