Curation, Social Business and Beyond
132.4K views | +0 today
Follow
Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
Your new post is loading...
Your new post is loading...
Scooped by janlgordon
Scoop.it!

Increase Your Facebook Ads Revenue

Increase Your Facebook Ads Revenue | Curation, Social Business and Beyond | Scoop.it
Facebook ads are not only a great way to grow your business Page -- they also can help improve your website traffic and conversion rates.
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it explains how to increase your subscribers and conversions through Facebook advertising.

 

You can remind your prospects about what you have to offer directly through their Facebook account.

 

Remarket Your Social Ads For More Sales

 

By using Facebook Pixel and Custom Audiences your business can directly target ready buyers. I agree that these features can help improve your conversion rates and bring more visibility to your website.

 

Gilbert shows how to target the right market through Facebook's unique advertising platform.

 

Here's what caught my attention:

 

  • Your ads can now be displayed to your readers in several ways. This includes being able to track your ad performance, bidding for conversions through Facebook pixel, and placing your products or services in front of your interested visitors.

 

  • The more narrow your focus is within your target market the better results you will achieve. Instead of mass marketing to a larger group drill down to a specific segment.

 

  • Facebook retargeting can help your business retain its website visitors. Because they are familiar with your brand they will be more likely to make a purchase.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

.

Read full article here: http://ow.ly/iisM304oIq5

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, September 21, 2016 8:55 PM
Thank you @malek :-)
janlgordon's comment, September 22, 2016 10:36 AM
Thank you @Ricard Lloria & @Skylly_W :-)
janlgordon's comment, October 7, 2016 11:01 PM
Thank you @Skylly_W :-)
Scooped by janlgordon
Scoop.it!

Content Curators Compete In Game-Like Forum While Making Newsroom Contributions

Content Curators Compete In Game-Like Forum While Making Newsroom Contributions | Curation, Social Business and Beyond | Scoop.it

This piece was posted by Tim Ryan a contributor for PSFKI thought this would be of interest to anyone who is curating content. Digg is doing something very clever and it's a whole new forum where you can contribute and curate and possibly find new audiences for your brand.


"Digg Newsrooms is a new channel introduced by the online content curator that uses bot's are all the channels by topic: http://digg.com/newsrooms


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full post here: [http://bit.ly/uChvnH]

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Is Content Curation Stealing or a Shrewd B2B Marketing Practice?

Is Content Curation Stealing or a Shrewd B2B Marketing Practice? | Curation, Social Business and Beyond | Scoop.it

This very timely article was written by Andrew Hunt, founder of Inbound Sales Network, for Business2Community.

 

It raises an issue between original Content Creators, Content Curators and people who repost these articles.

 

Commentary by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

The reason I was moved to do this commentary is because I see a wonderful opportunity to come together as a community and help shape the future of curation. Content Curation is in its infancy and there’s a lot of misunderstanding about its potential. As I see it, it’s a brilliant B2B marketing strategy for anyone who is selling a product or service if done responsibly.

 

Content Curators are providing a very valuable service for the original author and their own audiences.

 

 

Here is what ethical, responsible curators are providing for content creators:

 

1. Syndicating content and introducing it to new audiences, which is excellent PR if it is being curated by a “trusted source”

 

2. A good headline grabs the attention of a reader and gets them into the piece quickly. A curator who can tailor the headline to grab their audience will inevitably send more traffic to the original article

 

3. A curator who is skilled at adding commentary and context to the original piece also broadens the audience of the original work

 

4. Curation is one of the building blocks of collective intelligence

 

5. If a curator fully accredits both author and article, authors might have a whole new area of exposure/distribution channel that they wouldn’t have had before

 

6. People get paid to market and open up new business for brands. Curators do this free of charge while building their own audience. Each party gains. It is a new and exciting form of symbiosis in business

 

 

I know that there are people out there who are just taking people’s work. I have spent time adding commentary only to find it has been published on Facebook and other sites without giving credit to me or the original author. They use it for their own gain but I think and hope this will become more the exception as Curation matures.

 

I like many of my colleagues are building our brands and want to be known for selecting only the best content that informs and educates our audience. We want authors to want us to curate for them and feel that we’re working in concert not on opposing teams. We want them to be happy that we're taking the time to find the essence in what they’re saying and take it to a whole new audience. It is a part of our job to bring authors to the attention of people who would not otherwise know of them.

 

 

This was a Q & A at the end of the original article in Business2Community:

 

(q) How is content curation different from stealing?

 

(a) Great question! Part of the genesis of Aggregage was my experience with “curators” who would take my content, put it on a page with no link or a link that had an anchor tag that said “link” or something similar. They would change the title and URL for my post on their site. The goal of that person was to get SEO value from my content.

They also allowed commenting on their sites. The reason I would write the post is for people to find me and my content and to engage with me in conversation.

These types of curators were definitely taking away from that. Aggregage takes a very different approach. Our goal is to be THE launching point out to all the great content getting created on particular topics. We specifically do not have pages that compete with the original source. We only show snippets.

We provide full links with the original title. We don’t have commenting on our site. Basically, we are doing everything we can to get readers to go to the original source and engage with the content. Many of the participating bloggers find that we become the second biggest referral source behind Google search.

 

 

My take is that we're still in the early stages of curation and while I understand resentment to curators who do not fully attribute their work. However, it is incorrect to assume that changing headlines and URLs automatically means that people are stealing your work strictly for their own gain. That's not how this works with people who are serious about curation.

 

The end goal  and my vision is for us to build community and broaden the audience of the content producers who we promote while building a niche audience of our own who trust that we are cutting through the noise to bring them the few articles they will hopefully find relevant. My community is the authors whose work I curate, the audience I bring their work to and other curators. I appreciate and nurture each relationship equally.

 

There are so many of you who could add brilliant insights, would love to hear your thoughts.

 

Read the original article: [http://bit.ly/u89c95]

 

more...
janlgordon's comment, November 28, 2011 4:30 PM
@bethkanter
Would love to meet you in NY! In the meantime, let's do connect next week and start the conversation, really looking forward to it, lots to talk about:-)
Liz Wilson's comment, November 29, 2011 3:17 AM
Jan, Thank you for this commentary - I completely agree with you. I would also emphasise that a curator must (in my opinion) take responsibility for ensuring what is curated is true/honest/accurate/fair, which involves thoroughly checking the source article's credibility.

Great piece - thanks again.
janlgordon's comment, November 29, 2011 1:08 PM
@Liz Wilson
Thanks for your comments. I absolutely agree with everything you said here.
Scooped by janlgordon
Scoop.it!

Two Types of Curation You Can Monetize: Here's What You Should Do

Two Types of Curation You Can Monetize: Here's What You Should Do | Curation, Social Business and Beyond | Scoop.it

This is part 2 of a 2 part series by Jack Humphrey for CurationSoft, in which he tells us that there are many types of Curation but only two that can be monetized


Part One deals with Realtime Curation, the realm of people like Robert Scoble, Guy Kawasaki, and Mari Smith  they are followed on Twitter, Facebook, and Google+ by so many people because of their ability to surface and post content their readers appreciate, enjoy, and spread around their own networks.


This piece deals with 'Curated Hubs', "which is just a fancy name for blog curation".


This is what captured my attention:


A well curated hub will include


***trackback links from cited sites, which improve search rankings for the curator, and


***monetization through traditional methods of paid advertising, affiliate sales, list marketing, or products and services you provide directly


The Value Proposition in a site must


***create a knee-jerk reaction in first time visitors to want to bookmark, subscribe, or somehow make a note that this is a site they must visit regularly and


***The person behind the curation is not just an aggregator of content, but someone with opinion and insight to add to the discussion and the outside sources they curate into their posts


The crux of the article is summed up as


****Getting hub curation right means providing a value in the marketplace that is sought after by a significant portion of the ideal reader demographic you wish to attract. Get this down, and you’ll have the traffic, rankings, and discussion on social networks to provide you with monetization opportunities out the wazoo.


And the bottom line?  You control the entire process, up to and including whatever action you want your readers to take that makes your content marketing profitable.


Under the sub-heading "Whose Castle are you Building", which means, you have to build your own platform the author writes:


****This you cannot do on a third-party site owned by someone else.


****In every instance where someone has built a third-party, hosted solution for publishing it has been an utter failure for the publishers in terms of maximizing profitability of all the eyes they attract.


****It is always better for the owner of the network than it is the publisher. Always!


****So never put your business in the hands of anyone else.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/vT1ITT]

more...
janlgordon's comment, December 7, 2011 9:47 AM
Jack Humphrey
Hi Jack
Robin Good has a question and I'd like to know too:

Can you sight some examples of this "well curated hubs" that monetize as described. That would be very helpful.
Yes, I do see Techmeme, Engadget and the others, but I was looking more for real-world ones built by passionate individuals, and not by startups that have been at it for years with VC money behind it.

Are there examples of this model working also for small independent publishers?
Dr. Karen Dietz's comment, December 7, 2011 10:29 AM
Yes, I'd like to the answer too -- inquiring minds want to know! Very interesting post. Thanks for curating this piece Jan.
Scooped by janlgordon
Scoop.it!

What is the future of Newspapers?

What is the future of Newspapers? | Curation, Social Business and Beyond | Scoop.it

 Ross Dawson and Gerd Leonhard discuss the future of news, great observations, thought provoking. 

 

They talk about the role of journalists, the delivery system other than paper, filtering, smaller niche audiences, how that will affect advertising dollars and much more. Very interesting, definitely worth your time.

 

 

http://rossdawsonblog.com/weblog/archives/2011/08/futurist-conversations-ross-dawson-and-gerd-leonhard-on-the-future-of-newspapers.html

 

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Google News highlights unique content with Editors’ Picks not Google's!

This is a major breakthrough for human curators/editors/publishers or whatever title you want to give them. The great news is that humans are picking the content, not google. Staying informed and being more effective in our work is getting easier and that makes me happy:-)

 

Here's what caught my attention:

 

An array of news organizations, including local, national and niche publishers, are now using Editors’ Picks to display their best, most engaging content. Because Google News relies on algorithms, Editors' Picks will always be just that—picks provided by publishers themselves, and not by Google.

 

You can browse a set of publisher feeds that span national, specific and local interests—like The Atlantic, The Wall Street Journal, ProPublica, the Guardian and The Root, among many others—via the side-to-side arrows next to each publisher's logo. The feeds you see are chosen based on a variety of factors, including your news preferences. If you’re interested in using source preferences on Google News, Editors' Picks helps you do that with the slider that appears just below the articles.

 

http://googleblog.blogspot.com/2011/08/google-news-highlights-unique-content.html

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Searching "Focused Curated Content Channels" Instead of The Web

Focused Content Channels, We here at The Auto Channel believe that The Internet will evolve from the current research within the content cloud into a narrower and more successful search of trusted single subject "Focused Content Channels".

http://www.theautochannel.com/news/2011/06/28/538786-eliminate-chaos-search-engine-information-glare-by-changing-internet-from.html
more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Curating The "Instant Deal" to create millions of brand ambassadors

Curating The "Instant Deal" to create millions of brand ambassadors | Curation, Social Business and Beyond | Scoop.it
Great article by Douglas Crets, blogger for Fast Company - Excellent observations and great information!!

This stood out for me:

"This is key - Those brands--really, all brands--will have to move towards curation as a method for engaging with consumers, finding the millions of Lee Iacocca's out there who are not the real CEOs, but can help manage the brand with their insights from the consumer's point of view".

http://bit.ly/ktKXnr
more...
No comment yet.
Scooped by janlgordon
Scoop.it!

The Relevance Of Context In Content Curation

Content curation is becoming important and those who are able to add valuable "context" to their selected content will be making a great contribution to others. It opens up discussions, collaboration, exploration, knowledge sharing and so much more. I love listening to Gerd Leonhard, he always has a way of articulating things that really put things in perspective.

Video by Gerd Leonhard

http://www.MasterNewMedia.org - Media futurist Gerd Leonhard explains the relevance of context in content curation. Context is now as important as content, b...

http://bit.ly/iFLhMb
more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Students Becoming Curators of Information?

I found this post to be very informative for all those who are curating content and those who wish to learn.

Here's an excerpt, short and sweet.......

From Langwitches blog

Images like the following ones, visualize for me the urgency for all of us to become information literate to wade through the incredible, ever increasing, amount of information being created and shared with the world.

http://bit.ly/liUle8
more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Could Tween Social Network, Everloop Become Zuckerberg's Next Audience for Facebook?

Could Tween Social Network, Everloop Become Zuckerberg's Next Audience for Facebook? | Curation, Social Business and Beyond | Scoop.it
It will definitely be interesting to watch Everloop and the tween market as Zuckerberg contemplates his foray into this younger audience.

Here's an excerpt:

Kid blocking cameraNow or in the near future, Facebook wants your kids. And your kids, face it, want their Facebook.

Last month, Mark Zuckerberg made headlines for saying Facebook should, eventually, be a place for pre-teens, a controversial declaration in light of recent evidence that 43% of European pre-teens have illegally skirted the social network's limit on users under 13.

"This is a kid's world," DeCesare, founder tells Fast Company. "The way adults correspond, communicate, and post information is very different than children. We want them to be comfortable acting as children while becoming comfortable with social tools." Everloop, does, in the end, need to be appealing to kids, and talkative adults might seriously kill the buzz of Bieber-themed, abbreviation-laden chatter.

http://bit.ly/j05MXB
more...
No comment yet.
Rescooped by janlgordon from Internet Marketing Strategy 2.0
Scoop.it!

How To Find Key Influencers In a Specific Niche

How To Find Key Influencers In a Specific Niche | Curation, Social Business and Beyond | Scoop.it

Robin Good: Influencers are those individuals who have enough reputation, credibilityand expertise to affect your interests and choices. That's a very valuable commercial proposition for marketers. But how do you find these influencers.


Some interesting alternatives are starting to emerge, beyond the popularity-based score-based reputation services as Klout and Peerindex.


Jure Klepic reports on this: “Who are these influencers and how DO we find them?


Is there some way of identifying those people who are connected to a critical mass of easily influenced people?"


The article analyzes some of the shortcomings of the approaches used today, while highlighting some of the new and more interesting services that focus on helping you or your company identify key influencers in a specific niche.


Informative. Useful. 7/10


Full article: http://jureklepic.com/2012/05/25/who-are-the-influencers-and-how-do-we-find-them/ 


Via Robin Good
more...
Beth Kanter's comment, May 27, 2012 1:48 PM
Jan: When I look at the photo illustration, it makes ask why there are so few women in the photo ... now off to check this out.
Rescooped by janlgordon from Curation, Social Business and Beyond
Scoop.it!

Two Types of Curation You Can Monetize: Here's What You Should Do

Two Types of Curation You Can Monetize: Here's What You Should Do | Curation, Social Business and Beyond | Scoop.it

This is part 2 of a 2 part series by Jack Humphrey for CurationSoft, in which he tells us that there are many types of Curation but only two that can be monetized


Part One deals with Realtime Curation, the realm of people like Robert Scoble, Guy Kawasaki, and Mari Smith  they are followed on Twitter, Facebook, and Google+ by so many people because of their ability to surface and post content their readers appreciate, enjoy, and spread around their own networks.


This piece deals with 'Curated Hubs', "which is just a fancy name for blog curation".


This is what captured my attention:


A well curated hub will include


***trackback links from cited sites, which improve search rankings for the curator, and


***monetization through traditional methods of paid advertising, affiliate sales, list marketing, or products and services you provide directly


The Value Proposition in a site must


***create a knee-jerk reaction in first time visitors to want to bookmark, subscribe, or somehow make a note that this is a site they must visit regularly and


***The person behind the curation is not just an aggregator of content, but someone with opinion and insight to add to the discussion and the outside sources they curate into their posts


The crux of the article is summed up as


****Getting hub curation right means providing a value in the marketplace that is sought after by a significant portion of the ideal reader demographic you wish to attract. Get this down, and you’ll have the traffic, rankings, and discussion on social networks to provide you with monetization opportunities out the wazoo.


And the bottom line?  You control the entire process, up to and including whatever action you want your readers to take that makes your content marketing profitable.


Under the sub-heading "Whose Castle are you Building", which means, you have to build your own platform the author writes:


****This you cannot do on a third-party site owned by someone else.


****In every instance where someone has built a third-party, hosted solution for publishing it has been an utter failure for the publishers in terms of maximizing profitability of all the eyes they attract.


****It is always better for the owner of the network than it is the publisher. Always!


****So never put your business in the hands of anyone else.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/vT1ITT]

more...
janlgordon's comment, December 7, 2011 9:47 AM
Jack Humphrey
Hi Jack
Robin Good has a question and I'd like to know too:

Can you sight some examples of this "well curated hubs" that monetize as described. That would be very helpful.
Yes, I do see Techmeme, Engadget and the others, but I was looking more for real-world ones built by passionate individuals, and not by startups that have been at it for years with VC money behind it.

Are there examples of this model working also for small independent publishers?
Dr. Karen Dietz's comment, December 7, 2011 10:29 AM
Yes, I'd like to the answer too -- inquiring minds want to know! Very interesting post. Thanks for curating this piece Jan.
Scooped by janlgordon
Scoop.it!

4 Guaranteed Ways To Extend the Life of Your Content Online

4 Guaranteed Ways To Extend the Life of Your Content Online | Curation, Social Business and Beyond | Scoop.it

This post was written by Jonathan Houston for Memburn blog. Whether you're creating or curating content, there are some excellent suggestions to keep your content moving through multiple social channels and not disappearing into the thin air.


Excerpt:


"The almighty Google itself has proclaimed that fresh, relevant copy is like catnip for the king of the search jungle. In addition to search, it is what every successful site needs.


**But how long does copy remain fresh?"


Here are a few things that caught my attention:


**The subject of the content should be something that features in many searches


**Link to domains that carry authority on your subject matter. You as the author need to give Search Engines some reference points so that they can learn to trust you


**Write for your audience, not the mainstream. Speaking to your niche may make your audience smaller, but it will make your content more relevant


**Use your social networks to share your content. The more your content is shared, commented on, liked or asked for more information on the better it will do.


The bottom line is, "If visitors continue to interact with your content, it will remain forever young."

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/tq538x]

more...
No comment yet.
Rescooped by janlgordon from Online Business Models
Scoop.it!

Online Ads To Become More Integrated Into Content

Online Ads To Become More Integrated Into Content | Curation, Social Business and Beyond | Scoop.it

Mark Walsh from Mediapost, wrote this piece based on Fred Wilson's keynote address at OMMA Global on Monday.  Mr. Wilson is Co Founder of Union Square Ventures.


Intro:


Traditional banner ads have long been the whipping boy of the online ad world. Ubiquitous but ignored, the display ad on the right side of the page has given way to a new generation of social-media formats blurring the distinction between advertising and content and promising higher levels of interaction.


 Gearing advertising to specific platforms to improve performance also increases reach; users migrate away from Web portals to social-networking sites, blogs and more narrowly crafted content niches online. 


Takeaway:


It's important to embrace emerging digital formats as the Web audience continues to splinter across more specialized and socially driven forms of media. "There's no single channel any more. That's just the way the world is going ... and marketing opportunities are fragmenting equally", Wilson said.


http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=159291


Via Robin Good
more...
No comment yet.
Scooped by janlgordon
Scoop.it!

How To Quickly Add Value As Content Curators & Information Marketers

How To Quickly Add Value As Content Curators & Information Marketers | Curation, Social Business and Beyond | Scoop.it

 

I selected this piece written in March of 2011 because it's worthy of your attention once more, if you're serious about becoming a trusted source in this space. It has great information, answers the question what makes content curation necessary and much more.

 

Intro:

 

Content curation, a term that gained popularity in 2010, is the art of culling relevant, valuable and useful information from the vast ocean of data, and presenting it in a cohesive, interesting and comprehensive style that gives a ‘big picture’ view of a specific niche topic.

 

No longer can anyone claim that they can peruse and make sense of all the content that exists (and is being constantly added) on even a very narrow range of subjects. 47 million websites were added in 2009 and an estimated 550 billion documents exist online today.

 

The role of a content curator was first proposed around 2004, when the catchy term ‘Newsmastering’ was introduced by Robin Good of MasterNewMedia.com to describe a dedicated content analyst who would gather, collate and categorize content from various sources and compile it for consumption by those who are interested.

 

 

http://www.sitepronews.com/2011/03/16/content-curation-how-to-quickly-add-value-as-information-marketers/

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Feast Your Eyes On Recipe Curation Site  - Gojee

Feast Your Eyes On Recipe Curation Site  - Gojee | Curation, Social Business and Beyond | Scoop.it
I brought this article from Techcrunch to your attention because it is a great example of curation, aimed at an audience who has an abundance of information, tv programs, websites, books. So what makes this new food curation site different?

Intro:

There's no shortage of food recipe sites on the web for virtually any kind of food. In fact, trying to find a recipe online can be overwhelming with all of the options available.

http://techcrunch.com/2011/07/08/feast-your-eyes-on-recipe-curation-site-gojee/
more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Robert Scoble tells Howard Rhinegold how he successfully curates content

Once again, Howard Rhinegold has brought us an excellent interview on "how to" curate content from Robert Scoble, one of the best curators on tech.

Here are my takeaways:

Pick a niche, seek out and follow reliable sources and build lists on people who blog, write or tweet on the subject. Learn everything you can about this topic. Become an expert. Use tools to help you aggregate pertinent news and content about this subject.

And here's where you become really valuable to others: consistently select relevant and timely articles or content about this topic, identify and interpret patterns, then add your own thoughts. This clarifies things, invites further discussion, and expands the conversation.

There's so much more and this is definitely worthy of your time if you're serious about curating content and becoming great at it!!

I can't wait to read the book Howard is working on now, I'm sure it will be very valuable to those of us in this arena.

Intro: Howard Rhinegold

Increasingly, curation is becoming an important participation/collaboration skill for digital citizens. I interviewed Robert Scoble, one of the most prolific...

http://www.youtube.com/watch?v=WMn-cJHzF8A
more...
Scooped by janlgordon
Scoop.it!

Celebrities and brands take control of their Twitter accounts with Twylah, first look

Great interview with Eric Kim, founder of Twylah and Robert Scobilizer from Rackspace about Twylah. This is a brilliant platform that takes your twitter stream, analyzes it and places it in top buckets and in a way that's really engaging. I am personally on it and it has definitely increased user engagement. There is no distraction, once they see this tweet, they spend more time reading my other posts on this topic. Research says they are spending at least 4 minutes on my landing page. Eric explains everything you need to know about twylah in this video.

Once you listen to this, I'm sure you'll want to sign up for the beta on twylah, you'll be glad you did!!

Here's an intro:

If you are someone like Ashton Kutcher, or a brand like CNN, why are you telling your fans to go to Twitter? Why not send them to your own properties, which ...

http://www.youtube.com/watch?v=kOnFl59iRkg

Go sign up for twylah here: http://www.twylah.com/
more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Assessing Your Brand Image For Content Curation

Assessing Your Brand Image For Content Curation | Curation, Social Business and Beyond | Scoop.it
This is a post from May/2011 but I'm bringing it back to your attention because it sets up the framework so you can ask the right questions to create your brand strategy. Once you have a better idea of direction, curation can be a great resource to provide continuous value to your audience and build relationships with people who will buy your products and services,

Here's an excerpt:

Whether you are competing in a business-to-consumer or business-to-business segment, one of the most important assets that you possess is your brand image. Years and millions of dollars are spent by organizations to promote and enhance their image with the hope of forming a bond with consumers/clients to prompt them to buy on a consistent basis.

With the advent of social media applications for online marketing purposes, organizations must be vigilant of their brand image from two perspectives: 1) The organization itself and 2) Consumers.

http://bit.ly/kdCzyJ
more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Content Curation Facilitates Attention - The New Currency Online

Content Curation Facilitates Attention - The New Currency Online | Curation, Social Business and Beyond | Scoop.it
This is a relevant piece on the need for content curation, I pulled this from the post because it frames the discussion perfectly:

Excerpt:

The take away: As the “gold rush” to producing content continues, the need for curators will increase disproportionately to the number. The value of content on social media will continue to evolve bringing new challenges for your content to stand out in the digital realm.

Simply put, if content is currency, then attention creates leverage by serving up the right content at the right time.

From: Business 2 Community

http://www.scoop.it/t/content-curation-social-media/p/239982223/why-attention-is-the-new-currency-online-business-2-community

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

5 Truly Creative Uses Of Social Media

5 Truly Creative Uses Of Social Media | Curation, Social Business and Beyond | Scoop.it
I really don't want to do your thinking for you. You might agree with more of this than I do but I feel it's important to know what everyone is thinking and stir up some discussion. This post brings up questions that are thought provoking, no matter what side of the fence you're on.

Ciarán Norris, who is the Head of Digital for Mindshare Ireland, has curated 5 excellent examples (which you will find at the end of the article) of successful social media campaigns. What I want to focus on is who is doing it right, what we can learn from them and how it will help us to create better campaigns.
more...
No comment yet.