Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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Rescooped by janlgordon from Mobile Marketing Strategy and beyond!

The Future of Reading is Context, Location, Device & Time

The Future of Reading is Context, Location, Device & Time | Curation, Social Business and Beyond |

This piece was written by Tim Carmody for Wired magazine, all marketers need to shift their thinking on  how to present content on the go that is compact, valuable and meaningful to reach their audience wherever they are. 


Reading is changing, even more than e-readers, tablets, or “readers’ tablets,” smartphones are changing it.

**It’s a mix of what’s going on in the world and what’s going on in your world, fused together

Here's what caught my attention: I'm looking at this from a content curator's point of view:

**The flurry of activity around personalized news for smartphones shows that as popular as the iPad has been, and as popular as smaller Android-based devices like the Kindle Fire or Nook Tablet might become,

the sheer number of users on mobile phones are impossible to ignore.

****It also shows that customers are demanding the ability to sync and read their content across as many devices as possible.

Finally, the subtle differences in UI and app design show that developers aren’t just thinking about building for different screen sizes,

****but around a whole range of factors that affect how, where, what and when we read.

For the new mobile reading, context becomes a cluster of these factors.

Flipboard’s Mike McCue highlights a few of these in an interview with the Los Angeles Times‘ David Sarno:

"It’s a mix of what’s going on in the world and what’s going on in your world, fused together. And it might seem weird that I’m looking at a picture of my daughters, and then the next flip I’m reading a story about Iran. But to me as a reader, when I’m standing in line waiting to get my coffee, those things are what I care about."

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

Read full article here: []

Cyndi Seidler's comment, December 10, 2011 5:12 PM
Flipboard has been my favorite for the iPad, and now that it's available on the iPhone, I'm more thrilled than ever!
Rescooped by janlgordon from Mobile Marketing Strategy and beyond!

A Glimpse into The Mobile World In 60 Seconds [Infographic]

A Glimpse into The Mobile World In 60 Seconds [Infographic] | Curation, Social Business and Beyond |

This article was written by Chris Velazco for Tech Crunch

The infographic from ad exchange, Mobclix in this piece aims to highlight what goes down in the mobile world in 60 seconds.

****Before you read the excerpt, I thought it was particularly interesting to post one of the comments made by a reader who saw the infograph.  He wasn't the only one that said this was an unfinished report. I think these people are missing the point here.

**This is a mere glimpse, the tip of the iceberg, to give us an idea of the magnitude of this exploding industry, it's not the be all end all report. I'm very careful what I post, I don't want to add to the noise, so look at the infographic with this in mind and imagine how it would look if you added what one of the readers said below.

One reader's comment:

Ulrich Weihler:  "Nice idea, but major things for spending mobile time are missing, surfing content, using communities, using apps, internet usage, downloading music and videos, listening to music or watching videos, sms and actually phone connecions to talk, etc.. that's why the chart looks a bit strange."


"In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store.

** Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below.

Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.

Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads

were ignored in the same 60 second timeframe.

Curated by JanLGordon covering "The Explosion of Mobile Web & Beyond"

See Infographic  []

Tom George's comment, November 6, 2011 6:25 PM
Jan your curation is rocking, hey did you happen to catch this gem yet
janlgordon's comment, November 6, 2011 7:56 PM
Thanks Tom! Thanks for telling me about this, it's very cool, just signed up and I'm following you:-)
Tom George's comment, November 6, 2011 8:15 PM
Sure Jan I am happy to share also please except this invite
Rescooped by janlgordon from Exploring Change Through Ongoing Discussions!

Networked Society 'On the Brink' - Emerging Opportunities Enabled by Technology [Video]

I rescooped this from one of my other topics because I thought it might be of interest to you. What these people are talking about effects all of us personally and professionally.

****On The Brink is a discussion the past, present and future of connectivity with a mix of people including David Rowan, chief editor of Wired UK; Caterina Fake, founder of Flickr; and Eric Wahlforss, the co-founder of Soundcloud.

**Each of the interviewees discusses the emerging opportunities being enabled by technology as we enter the Networked Society.

**Concepts such as borderless opportunities and creativity, new open business models, and today's 'dumb society' are brought up and discussed.

Selected by JanLGordon covering "Exploring Change Through Ongoing Discussions"

Click here to see the video: []

janlgordon's comment, November 7, 2011 2:41 PM
Hi Oliver, Pretty amazing stuff right? It really gets one thinking about at all the possibilities, innovation and things that haven't even been created yet. Exciting times to say the least:-)
Scooped by janlgordon!

How Mobile & Social Media Marketing Work Together

In a rapidly advancing online business world where technology seems to be moving forward at lightning speed, it's important to keep up with new marketing tactics and strategies in order to remain competitive.

Not long ago social media marketing was all the rage (and still is), but now a marriage between mobile marketing and social media marketing has made it possible to instantly stay in touch anytime, anywhere.

What caught my attention:

Consider mobile as the "glue" that adheres your online business world to your real-world activities.

Today, people are on the move more than ever before. Whether at work, home, running errands or on vacation, the combination of mobile and social media marketing lets you stay in touch in an instant. Your potential customers are constantly moving, and marketing has advanced forward to reflect this reality.

In a nutshell, the combination of mobile and social media marketing allows you to connect in a way that leads your business down the path to a larger client base and increased profits.

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