Jeremiah Owyang, A Partner at Altimeter Group shares at LeWeb, “State of Social Business”, important information you need to know if you're in social media or your business is embarking on a social media strategy.

He introduced the Social Business Hierarchy Needs Report at LeWeb in addition to his keynote address.

Jeremiah Owyang says that in 2012 the main focus will be on social, local and mobile data. In his talk, he says that social is so new, and companies aren't ready for it. They don't know what it is they need, therefore, they don't have the right talent in place to move forward.

If you're in one of these companies or servicing one of them, this presentation is something you won't want to miss.

My commentary:

As an entrepreneur, always being drawn to the "cutting edge" I can tell you from past experience, it's important to know that social business is still in its very early stages. Even if you have the latest and greatest widget or service, if people aren't ready you will be spinning your wheels.

Here's the most valuable lesson I can pass on to you having been a pioneer in Cable TV and the internet.

**Know where the marketplace is now and understand what you need to do now to get ready and operate successfully

**Is your product or service too early? Are there enough early adopters who know they need what you're offering or is there too much of an education process ahead before you see ROI

**Is there something you can do right NOW to fill a need and establish the right relionships to build your business accordingly while you wait for the market to evolve?

**If you're a company, this talk will help you to see what it is you need, what you're lacking,  and where you are in general with all of this, so you can put the right infrastructure in place and move in the right direction

"Make everyone in your business a diplomat, the rest is orchestration"

Commentary and selection by Jan Gordon covering "Content Curation, Social Media and Beyond"