Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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B2B Mobile Marketing Success Strategies

B2B Mobile Marketing Success Strategies | Curation, Social Business and Beyond |
We're all consumers. We (almost) all use mobile devices for shopping. So how can we explain the low investment in B2B Mobile Marketing campaigns?
janlgordon's insight:

I selected this article from Curatti written by Brian Zeng because it explains how to successfully engage your B2B customers with mobile marketing.


You can reach your business clients through specific mobile strategies.


Exploring the Mobile B2B Experience


Every business should invest in a mobile marketing strategy. I agree that your B2B customers will respond as you reach them where they are active.


Zeng shows you several ways to improve your marketing strategy through social mobile.


Here's what caught my attention:


  • Most B2B clients use their smart phones as an extension of their laptops and desktops. Your business should consider them to be consumers also.


  • Google now prefers websites that are mobile-friendly. This is why businesses and marketers need to update in order to expand their reach.


  • You can reach your audience through automation. This provides a personalized experience for your clients whether you are a B2C or B2B.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Image: Courtesy of Pixabay.


Read full article here:


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janlgordon's comment, April 27, 2017 10:41 AM
Thank you @massimo facchinetti
Rescooped by janlgordon from Mobile Marketing Strategy and beyond!

Mobile Devices: What Happens in an Internet Minute [Infographic]

Mobile Devices: What Happens in an Internet Minute [Infographic] | Curation, Social Business and Beyond |

I rescooped this piece from my topic "Mobile Marketing Strategy and Beyond" because I think it has important information we all need to be aware of and hopefully will get you thinking about how you are going to repurpose your content strategy for the mobile audience.

This piece was written by Shelly Kramer along with an infographic that shows you the activity on the web coming from mobile devices, smartphones, tablets, iPads and the like. As we all know the pace is excelerating and as the author says, it's very exciting. Beyond the exhileration,  I selected this article because the information and questions she asks you are timely and relevant.

"Mobile devices and constant connectivity are drastically impacting marketing and business strategy.

**Want to know what happens on the Internet in one minute?"

**30 hours of video uploaded and

**1.3 million video clips watched on YouTube

**639,800 GB of global IP data transferred

**204 million emails sent

**Amazon rings up 83,000 in sales (yes, in one minute)

Here are some important questions for you:

**Are you taking a good look at your business website and your analytics, which are your roadmap to what your customers are doing?

**Are you paying attention to how much traffic to your site is coming from mobile devices (and which kind) 

**are you watching those numbers grow on a month-to-month basis?

**What are you doing to adapt to the mobile consumption of data and information and how are you marketing to people using mobile devices?

**How are you delivering information to them and interacting with them?

**How are you making their lives less complicated?

**How are you making it easy for them to do business with you?

**If these aren’t things you’re already thinking about and working on–you’d best get going.

Curated by Jan Gordon covering "Mobile Marketing Strategy and Beyond"

Read full article here: []

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Why Smart Social Marketers Think Mobile First

Why Smart Social Marketers Think Mobile First | Curation, Social Business and Beyond |
janlgordon's insight:

This article is from mobilemarketingwatch and has some very interesting findings that you may or may not be aware of.

What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading social channels, and you’re bound to get an optimistic earful.

Unified Social has put together this infographic and here are a few things that caught my attention:

Mobile isn't coming soon, it's already here!

Smart social marketers are targeting the mobile social audience because:

The Social Mobile audience shares twice as often

78% of US Facebook users access it via mobile at least one a month

60% of Twitter users access it via mobile at least once a month

Facebook fan pages from mobile devices are 39% more engaging

Pinterest content is shared 3 times more often on mobile then on desktops

Mobile users are 66% more likely to retweet

Here are a few tips for mobile social marketing:

1. Check to make sure your content looks good in mobile feeds before posting it.

2. Make sure your pinned posts are relevant to mobile users

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read more here: []

Manú Iñaki's curator insight, February 11, 2014 2:33 PM

Los usuarios de smartphones son importantes para la mercadotecnia


willdonovan's curator insight, February 27, 2014 7:42 AM

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

Brenton Millers's curator insight, March 28, 2014 12:48 AM

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.