Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Improve Your Marketing ROI

Improve Your Marketing ROI | Curation, Social Business and Beyond | Scoop.it
In this article, Michael discusses how to solve Marketing ROI challenges. He includes 8 steps towards Marketing ROI and other great advice. A must read!
janlgordon's insight:

I selected this article from Curatti written by Michael Brenner because it explains how to improve your marketing ROI for more sales.

 

By measuring your results you can move toward a more profitable business online.

 

Solve Marketing ROI for Better Results

 

Many advertisers have dismal results when it comes to running an ad campaign. I agree that in order to attain your sales goals you need to first understand how to measure your results.

 

Brenner explains the first steps toward improving your marketing ROI.

 

Here's what caught my attention:

 

  • Start by measuring the sales from your marketing campaigns minus the investment you put into them, and then dividing this number. This will give you insights on trade-offs of what works and what doesn't.

 

  • It's important to differentiate between ROI investments and financial statements. Find out whether you are including things like corporate expenses in your measurements.

 

  • Stick to the programs that you can measure. Digital content is something you can gather data on with proven results.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead feature image: 123rf

 

Read full article here: http://ow.ly/zej030bC44A

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, May 11, 2017 10:41 AM
Thank you @massimo facchinetti :)
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How to Gather Content Ideas With Reddit

How to Gather Content Ideas With Reddit | Curation, Social Business and Beyond | Scoop.it
With 234m unique users in a recent month and over 11k communities around niche topics, Reddit is one of the best-kept secrets in content generation research
janlgordon's insight:

I selected this article from Curatti written by Vaibhav Kakkar because it provides insight into how to find great content with Reddit.

 

Use Reddit to find topics your audience will love.

 

How Reddit Can Help You Find Better Content

 

You can gather useful ideas from your readers through this long-standing network. I agree that Reddit is an invaluable resource for bloggers and marketers.

 

Kakkar shows how to effectively use this platform for your content strategy.

 

Here's what caught my attention:

 

  • There are over 11,000 communities based around niche topics on Reddit. This is a treasure trove of content ideas to tap into.

 

  • Keep up with the latest trends and pop culture threads. Posts have the potential for becoming viral on the Internet.

 

  • One of the biggest problems content producers face is not producing articles their audience desires. Reddit helps you discover what matters to them the most.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/cUEM309J8gD

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Strategies to Help Your Marketing Become More Efficient

Strategies to Help Your Marketing Become More Efficient | Curation, Social Business and Beyond | Scoop.it
An efficient marketing plan defines all the tools and strategies we use to attain revenue related goals. Read here to see the essential elements of any plan
janlgordon's insight:

I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.

 

It's important for your business to have an effective marketing plan in addition to your business plan.

 

Marketing Success Strategies

 

In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.

 

Hamiya explains the right steps to take in order to build a successful business marketing plan.

 

Here's what caught my attention:

 

  • Use situation analysis to look into the market conditions. This provides insights on what to do, what to add, and what to avoid in order to make the best decisions.

 

  • There is always a changing demand for products and services. Knowing about market growth can help your business anticipate future trends how to best meet your customers' needs.

 

  • Your marketing strategy needs to be unique with a strong impact on your community. This should include both offline and online methods such as social media, email marketing, content creation, etc.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/dzoN30b21KK

 

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Jeff Domansky's curator insight, April 24, 2017 7:17 AM

Good blueprint for building an effective marketing plan from Curatti.

greengorgeous's comment, April 24, 2017 7:42 AM
Follow me for Design
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Serendipity is at the heart of today’s emerging society

Serendipity is at the heart of today’s emerging society | Curation, Social Business and Beyond | Scoop.it

I love everything about this piece written in April of 2011 by one of my favorite people, Ross Dawson. It is one of those gems that is very relevant to all of us today and I love sharing it with you.

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

Intro:

 

Serendipity is for me a deeply meaningful word.

 

The more than dozen posts discussing serendipity on my blog include how we created “enhanced serendipity” at an event I ran in 2003 in New York, more details on the story of the word serendipity and how to enhance it, the importance of the “serendipity dial” and far more.

 

****One of the reasons I love Twitter so much is that it provides a rich substrate for serendipitous connections. A majority of the worthwhile connections I make these days come from Twitter.

 

One of those connections is @AnaDataGirl. We have followed each other and had some conversations for a good while. So I heard multiple times that she did a gem of a presentation at SwitchConf in Oporto, Portugal last week.

 

Here are her lovely slides ......

 

http://rossdawsonblog.com/weblog/archives/2011/04/serendipity-is-at-the-heart-of-todays-emerging-society.html

 

 

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