Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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Is Content the New Currency?

Is Content the New Currency? | Curation, Social Business and Beyond |
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.
janlgordon's insight:

Interesting article from Fast Company written by Geoffrey Colon.

Today the word currency is being used frequently - in this context - the new currency is content in the online world. It has particular meaning to me and many of us who curate or create content to engage, inform and build communities for a variety of reasons.

Content that has substance, informs, meets the needs of the audience gains trust - trust builds relationships, relationships can lead to commerce, communities with shared interests, knowledge networks, innovation and much more.

Here are a few things that caught my attention:

Content creates equity much like stocks and bonds. The more subject matter expertise a brand brings to the table, the more business they can create. This expertise is displayed in the form of content

Financial transactions ussed to buy status. Now, content buys earned trust.

Content has meaning beyond the data it contains. It can be shared and exchanged with others to acquire additional knowledge—much like a traditional currency.

Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"

Read full article here:

janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?

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Curation is the New Creation

Curation is the New Creation | Curation, Social Business and Beyond |

This excellent article was written in September, 2010 by Paul Gillin for BtoB Magazine. It is more timely and relevant today than ever before because more businesses are recognizing the need for good curators to help them sort through and make meaning out of important information they need to stay on top of things.

Here are a few of the things that particularly caught my attention:

**As information providers B2B companies are uniquely positioned to take advantage of curation.

**In most cases, their customers have highly specific information needs-such as business analytics, chemistry or manufacturing.

**Engineers don't want to spend time combing through search results, so they appreciate those suppliers that provide that value for them.

The author also anticipates and answers a question that has been posed by some people in recent weeks:

****You might think that trading on other people's content would raise intellectual property problems, but quite the opposite has occurred, Mike Graney (Senior VP of Business Development at the Economic Development Council of Western Massachusetts) said.

****“We're a great content driver for the publications,” some of which now actively court the council for visibility because of the traffic boost they receive.

****Done right, the process is a win-win for both creator and curator.

One point I would like to make here regarding the definition of content curation being stated here and elsewhere as: "the discipline of filtering and organizing knowledge."  Museum curators put little plaques under paintings or sculptures that they have 'filtered and organized'.  This provides context, which is an aspect of curation that is no less important for the modern, content curator.

Curated by Jan Gordon, covering "Content Curation, Social Media and Beyond."

Read the full article here: []

Beth Kanter's comment, December 20, 2011 7:32 PM
This points to another value of curation - that it gives your content a longer shelf life!
janlgordon's comment, December 20, 2011 7:50 PM
Beth Kanter
It also is a great new career path for people who are looking to reinvent themselves and help companies filter, organize and contextualize content for their audiences.