Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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How to Use SEO to Promote Your Website

How to Use SEO to Promote Your Website | Curation, Social Business and Beyond | Scoop.it
SEO promotion doesn’t have one single all-purpose algorithm of success. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.
janlgordon's insight:

I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to boost your website with 11 SEO techniques.

 

An effective SEO strategy is not a one-size fits all approach.

 

Promote Your Website with These 11 SEO Steps

 

You can take your visibility in search to a new level with the right strategies. I agree that it's not just one algorithm that will make this successful.

 

Zolotaryova provides 11 strategies you can use to improve your SEO marketing and website.

 

Here's what caught my attention:

 

  • Conduct a thorough analysis of the competition first then focus on your website's position in SERP as well as the structure and backlinks. Take a look also at the demand and SERPs data.

 

  • If you would like your website to appear at the top of the search results then you need to review the expanded structure. Every group of keywords should have its own optimized landing page.

 

  • Poor website ranking can result from a lack of inner Page Rank for landing pages. Landing pages must have cross-linking between them in order to be seen.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/JeTY30bWO52

 

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Daniel Watson's curator insight, May 24, 2017 10:10 PM

 

A great looking website is just the first step towards having a lead generating machine operating 24 hours a day for your business. A critical component to the success of any website, is the ease by which your customers can find it, and this requires the use of Search Engine Optimisation (SEO)  tactics to promote the site in search engines. Anyone responsible for the SEO work on your site, will benefit from reading this article, which outlines 11 key steps to be followed to get your site ranking highly in search engines.

donhornsby's curator insight, May 25, 2017 8:48 AM
Just like everything else in the world, SEO promotion doesn’t have one single all-purpose algorithm of success. This algorithm may vary depending on a country where you are promoting, a specificity of the promoted site and others. But there is still something every SEO should include in any promotion strategy. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.
 
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Boost Your Website SEO in 4 Ways

Boost Your Website SEO in 4 Ways | Curation, Social Business and Beyond | Scoop.it
There are so many things you could do on your website to get more visitors and traffic. Here are 4 tips to improve your website SEO
janlgordon's insight:

I selected this article from Curatti written by Ashley Faulkes
 because it shows you how to boost your website traffic.

 

Unusual methods that will attract visitors to your landing page.

 

4 Ways to Increase Website Traffic

 

In order to get more visitors online you need to have the right strategies in place. I agree that by paying attention to what Google is telling you and discovering any issues with your website can be very helpful.

 

Faulkes provides unique strategies you can use to improve your traffic.

 

Here's what caught my attention:

 

  • Google will let you know what kinds of keywords you are ranking for as well as your page rank. This can help you discover what is working and what is not.

 

  • Use your main keywords on your homepage. These will show up in Google's search results.

 

  • Add amazing free images that Google will pick up on. This attracts more readers and visitors, and are very easy to find on places like Unsplash and Pixabay.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/kALa309gFUL

 

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Keyword Research for Content (Part 1)

Keyword Research for Content (Part 1) | Curation, Social Business and Beyond | Scoop.it
This is the first of a 3-part article, each of which is illustrated with an in-depth infographic. Part 1 is on Keyword Research
janlgordon's insight:

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content with keyword research.

 

Create a monthly action plan for your articles with the right keywords.

 

How to Use Keywords Effectively

 

Content should be made for your target audience. I agree that you can reach more people by conducting research to discover the most applicable topics.

 

Sharma explains the basics of content planning through keyword research.

 

Here's what caught my attention:

 

  • Narrow down your focus to ten keywords that you would like to see ranked high on Google. Take a look at what is already showing up in the #1 spot.

 

  • Go to Google and research titles, descriptions, and H1 tags. This will give you insights into your competitors' rankings and which organic keywords they are using.

 

  • After conducting research you should have at least 50 keywords on your list for your brand. The next step is to formulate long tail words that fit your niche and copy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/lca9308qPhB

 

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Didier C Touboul's curator insight, January 31, 2017 11:55 AM
Basics for SEO, the right keyword selection
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SEO is Still Important

SEO is Still Important | Curation, Social Business and Beyond | Scoop.it
In this article, John Jantsch looks into the various ways that SEO has changed. He notes that it has not died, as some claim, but is as important as ever.
janlgordon's insight:

I selected this article from Curatti written by John Jantsch because he explains not only the importance of an SEO strategy, but also how it has changed.

 

SEO is not about tricking Google search, but delivering relevant and original content.

 

How to Understand New Search Engine Marketing Methods

 

Your business can achieve improved search engine rankings and subscribers with attractive content. I agree that understanding how methods are done today can help you get seen online.

 

Jantsch explains both the website elements and SEO editorial plan that affect search ranking.

 

Here's what caught my attention:

 

  • A website needs to be seen as a marketing tool. Not only does it need an SEO backbone, but also appeal to the customer journey or experience.

 

  • Effective content is more about being relevant that eloquent. It should answer your audience's biggest questions or concerns.

 

  • Use keyword research not only to optimize your content, but to also learn more about your customers. Find out what they are searching for and why.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/EgiT306JHo5

 

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58 Ways to Curate or Create Persuasive Content Your Audience Will Love

58 Ways to Curate or Create Persuasive Content Your Audience Will Love | Curation, Social Business and Beyond | Scoop.it

I selected this post by copyblogger because this is one of those pieces you can read once but it really comes to life when you're writing that article, blog post, curating someone elses piece.


There are so many valuable insights and suggestions, it's definitely worth reading and keeping for those days when you need creative inspiration.


Here are a few things that caught my attention:


*GREAT CURATORS Understand your readers. Know their fears, dreams, and desires. How can you engage with someone you don’t understand?


**Don’t write for a large audience. Choose one person, picture him, and write to him as if he’s a friend.


**Use a conversational tone of voice. Nobody wants to chat with a company.


**Be engaging. Using the word you is the most powerful way to be more engaging.


Be remarkable. So much content is out there, how can you stand out?


**GREAT Creation or Curation comes from CONTEXT Disclose your point of view, tell your personal story, and develop your own voice.


**If your readers feel they know you, they will connect with you.


**Use familiar language. Check Twitter, Facebook or Google’s Keyword Tool – and find the wording your readers use.


Curated by Jan Gordon covering "Content Marketing and Beyond"


Read full article here: [http://bit.ly/HQj1vl]


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Beth Kanter's comment, May 27, 2012 1:57 PM
I love this post - thanks for finding
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Social Media Trends for 2012 - Content Curation Leads the Way

Social Media Trends for 2012 - Content Curation Leads the Way | Curation, Social Business and Beyond | Scoop.it

This piece was written by Sue Reynolds for Carmine Media


Sue says:


"Based on the trends I’ve seen in 2011, the conversations I’m having with clients and the widening gap between what we need and what we have, here are my thoughts on what will be trending in social media in 2012."


Here are a few things that caught my attention:


Content Curation


As social spaces become more crowded and filled with noise -


**content curators will become a more important part of the stream.


****Curators that take the time to review, show patterns, themes, give statistics on user's habits adding  context to the content before passing it on will become a valuable resource for peer reviewed articles.


**Taking cues from these curators, brands will become part of the de facto news media as they curate and stream relevant content to their followers.


integration of marketing and IT


Many businesses struggle with where to house the social media team. Many land in the marketing department, which can cut them off from access to the technology they need to do their jobs effectively, not to mention run the risk of becoming too “marketing” in their messaging.


**As social media becomes more integrated into business I believe we’ll see an integration of marketing and IT.


**In my corporate position I’m housed with IT, which I believe is crucial. I have access to designers, SEO analysts, programmers and WordPress developers, so if I need a Facebook tab, help with optimizing a blog or the latest keyword research, I can just turn around and ask.


Many social media professionals are housed in marketing departments, siloed away from IT functions.


Some are dealing with an IT department housed offsite or even overseas. Time differences and lack of access to data make it difficult for these professionals to work quickly and effectively so I think we’ll start to see a convergence of IT and marketing as we increase our social technology.


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here: [http://bit.ly/rHzNO6]

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92% of Marketers Agree: Content Is Critical for SEO [Infographic]

92% of Marketers Agree: Content Is Critical for SEO [Infographic] | Curation, Social Business and Beyond | Scoop.it

Pamela Vaughn posted this on hubspot.com


Lots of good information here:


Intro:


"In inbound marketing, consistent content creation can be beneficial for quite a few reasons."


Here's what you need to know:


**One of the most powerful roles content can play in inbound marketing is in search engine optimization.


**Regularly creating optimized and interesting content is the best way to improve your search engine rankings for your target keywords, increasing your ability to get found online and generate more traffic to your business' website.


And what can more traffic lead to? Simple: more leads! Still not convinced that content plays a major role in SEO?


**Then take a gander at the following infographic created by Brafton:


Read more: http://bit.ly/q9Ewxj

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Thoora Releases Intelligent Content Discovery Engine To The Public

Thoora Releases Intelligent Content Discovery Engine To The Public | Curation, Social Business and Beyond | Scoop.it

This is the whole article, just in case any of you missed seeing this.


Thoora Releases Intelligent Content Discovery Engine To The Public


By TechCrunch.com, Published: September 22


Since its launch in 2009, content discovery engine Thoora has been in private beta. But today the site, which combines aggregation, curation and search for personalized news streams, is stepping our of private beta and is now public.


There’s no doubt that there is a content overload when it comes to news sites, blogs and social networks. Thoora discovery engine that gives users a new way to discover, monitor and share news from the web on specific topics.


Thoora’s patented engine scours 28 million online sources and uses more than 100 signals to find and rank content. Thoora allows users to curate results by topic, and the engine learns from that curation, and starts delivering a more personalized feed.


**You can build topics with multiple keywords, curate content by ‘favorite’-ing or removing articles, posts, and specific sources, filter by Twitter stream, and more.


**Users can also share their Thoora searches to their social networks, including Facebook and Twitters.


So what took Thoora so long to launch its product to the public? The startup says that there’s been an explosion of social media and content since 2009 and Thoora was working on integrating this into the application. The startup was also working on its proprietary technology that curates and aggregates news.

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Search Results and Quality Content is an Oxymoron

Search Results and Quality Content is an Oxymoron | Curation, Social Business and Beyond | Scoop.it

This is a glitch in search today but someone is building a better mousetrap and we just have to live with the noise for the time being.

 

Hopefully those of us who curate are helping people find good, relevant pieces on a particluar topic as things evolve.

 

Intro:

 

Like it or not we are a search driven society. Thus this post could have easily been titled, "Content for content's sake" or "Crappy content for search engines", or "The difference between worthle.

 

 Good content takes time. Good content that we may value, may take even longer to produce and in some cases may take longer to find. Why? If the person who has authored it has not written equally for search engines as well as for their audience, and if it doesn’t possess the ”right” linkage and properties that meet Google’s search algoritham-it may fall quietly by the wayside. Thus we have more noise than signal and more of a glut of worthless, search friendly content.

 

http://directmarketingobservations.com/2011/08/15/search-quality-content-is-an-oxymoron/?blogsub=confirming#subscribe-blog

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6 Ways Content Strategists and Curators Can Use SEO Effectively

I chose this piece because it applies to those of us who are serious about curating content that are readers will find easily.

 

Curation is moving towards "topic centric" search which is where people will look for information about a topic.  The suggestions in this article should be part of your strategy and will help you achieve a prominent position in search for this subject matter.  Knowing and understanding how to use the right keywords is very important.

 

Some people are looking for content in real time, others will look for information in the future for research or for any number of reasons. The suggestions in this article are very valuable for your strategy whether you're creating, curating or both to build your brand and be known as an SME in your chosen field.

 

Here's a short into:

 

In the realm of content strategy and SEO, there is nary a website launch that isn't marred by the occasional ...

 

http://www.searchenginejournal.com/7-ways-content-strategists-can-get-along-with-seos-from-the-beginning/31840/

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The Ultimate Guide to Keyword Research For Content Curation and beyond!!

The Ultimate Guide to Keyword Research For Content Curation and beyond!! | Curation, Social Business and Beyond | Scoop.it
This post is absolutely priceless! Being a content curator, being aware of key phrases when I'm editing titles and so much more, to attract more of my audience is invaluable. I'm so excited to share this with you, it's just one of those gems that Glen Allsop from Viperchill has obviously put a lot of work into. Bravo Glen!!

Here's a brief into, I want you to go straight to the article:

Utilising the power of the key phrases that people use online has enabled me to make a full-time income since February 2009.

http://bit.ly/lK0ZHi
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Find the Right Topics for Your Blog

Find the Right Topics for Your Blog | Curation, Social Business and Beyond | Scoop.it
No matter how accomplished a blogger you are, it can be a challenge to produce original articles on a regular schedule. Enter Trendin
janlgordon's insight:

I selected this article from Curatti written by Catherrine Garcia
 because it provides insights on how to find the best topics for your blog content.

 

Finding fresh, original content can be a challenge for bloggers.

 

How to Find Trending Content

 

Content should keep your audience interested and engaged. I agree that you can be successful by using the right methods and resources to find what is shared the most.

 

Garcia explains the best steps to content research.

 

Here's what caught my attention:

 

  • It's still very important to find the right keywords for your topics. Use Google's tools to discover what's most popular and trending.

 

  • Jump into question and answer websites and social media curation resources into order to discover the most popular headlines and ideas in your niche.

 

  • Use blog comments to not only gain valuable feedback, but to learn more about what your readers want. It's there that you'll see discussions that pertain to questions they need to have answered.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/J1bs30anKmC

 

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Your Complete Content Plan, Part 2: Content Creation

Your Complete Content Plan, Part 2: Content Creation | Curation, Social Business and Beyond | Scoop.it
In part one of "Your Complete Content Plan", we discussed Keyword Research. Part two of of our 3-part series concentrates on Content Creation
janlgordon's insight:

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content curation plan.

 

Focus on engaging your audience with a solution and strong call to action.

 

How to Use Effectively Publish Content

 

Content should be tailored for your target audience's needs and desires. I agree that you can be successful by appealing to their pressing questions and offering them a compelling solution that they will want to buy into.

 

Sharma explains the basics of content planning that stands out to your community.

 

Here's what caught my attention:

 

  • Look for previously published content to find at least 5 top keywords for your article. Recommended tools are ahrefs and Buzzsumo.

 

  • Define your topics early on and then brainstorm. Answer the where, what, why and how for your readers.

 

  • It's important to optimize not only your content, but your images as well. This will then help you to optimize your keyword choices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/TFbV3099Qkm

 

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4 Tools That Will Give Your SEO a Boost

4 Tools That Will Give Your SEO a Boost | Curation, Social Business and Beyond | Scoop.it
If you type "SEO Tools" in Google, the results can be overwhelming. So I want to show you some of the best SEO tools on the market.
janlgordon's insight:

I selected this article from Curatti written by Ashley Faulkes
 because it shows you how to take your SEO strategy to the next level.

 

Four of the best tools to help your best get seen on the web.

 

4 Top SEO Tools

 

In order to gain more visibility online you need to have the right resources. I agree that honing in on a few gems will greatly improve your marketing efforts.

 

Faulkes provides 4 tools you can use to improve your SEO strategy.

 

Here's what caught my attention:

 

  • If you are wondering where your pages and posts are ranking on Google then you will want to try Rank Scanner. Find out what position your website is on with to up to 30 keywords.

 

  • Finding the right keywords for your business is still an important element for search ranking. KWFinder helps you save time and be ahead of the competition with in-depth analysis.

 

  • If you are familiar with Neil Patel then you will enjoy using his free SEO Website Analyzer tool. Just enter your URL and get a detailed report of how your website performs online.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/fE1c308hXLF

 

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janlgordon's comment, January 24, 2017 8:29 PM
thanks @massimo facchinetti
Tentronix NZ's curator insight, January 27, 2017 4:42 AM
Good tools for enhancing your SEO, especially Niel Patels' SEO analyser that is free of cost and most comprehensive.
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Websites vs. Blogs Which One is Better and Why

Websites vs. Blogs Which One is Better and Why | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

Marty Smith has written another great article for Curatti about the blogs and websites. Understanding the difference is key as they both play an important role in successful content and social marketing.


 

Here are some highlights:


Websites and Blogs are different:

 

Engagement and SEO creates the difference between websites and blogs.


Blogs are “flatter” than most websites. Blogs organize content in reverse chronological order (most recent published posts appear first).


Reverse order is a LOUSY way to organize content for great user experience (engagement), to promote inbound links and to secure long-term search engine (SEO) power.


Tuning Blogs To Feel Like Websites


Websites need defined tiered navigation, splash pages, helpful categorization and internal search or they loose engagement
.


The more content you create the harder it gets for visitors to find. When visitors can’t find what they want they leave.


Selected by Jan Gordon for Curatti, covering Curation, Social Business and Beyond


Read more here: [http://curatti.com/websites-vs-blogs/]


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Campus Extens - UIB Virtual -'s curator insight, January 10, 2014 5:38 AM

El post següent presenta de manera clara i visual les diferències entre un lloc web i un blog, i aporta suggeriments sobre com emprar l’un i l’altre. 

Neil Ferree's curator insight, February 1, 2014 9:15 AM

Read this article by [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] if you 're tossing with which path to proceed with?


I'm in favor of WordPress responsive website for its Social SEO  prowess and mobile adaptibility and publishing power.

Jonathan Ginsberg's curator insight, February 1, 2014 2:16 PM

I build my websites in Wordpress and include a blog component - the best of both worlds.

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58 Surfire Ways to Create Persuasive Content Your Audience Will Love

58 Surfire Ways to Create Persuasive Content Your Audience Will Love | Curation, Social Business and Beyond | Scoop.it

I selected this post by copyblogger because this is one of those pieces you can read once but it really comes to life when you're writing that article, blog post, curating someone elses piece. There are so many valuable insights and suggestions, it's definitely worth reading and keeping for those days when you need creative inspiration.


Here are a few things that caught my attention:


*GREAT CURATORS Understand your readers. Know their fears, dreams, and desires. How can you engage with someone you don’t understand?


**Don’t write for a large audience. Choose one person, picture him, and write to him as if he’s a friend.


**Use a conversational tone of voice. Nobody wants to chat with a company.


**Be engaging. Using the word you is the most powerful way to be more engaging.


Be remarkable. So much content is out there, how can you stand out?


**GREAT Creation or Curation comes from CONTEXT Disclose your point of view, tell your personal story, and develop your own voice.


**If your readers feel they know you, they will connect with you.


**Use familiar language. Check Twitter, Facebook or Google’s Keyword Tool – and find the wording your readers use.


Curated by Jan Gordon covering "Content Marketing and Beyond"


Read full article here: [http://bit.ly/HQj1vl]

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Beth Kanter's comment, May 27, 2012 1:57 PM
I love this post - thanks for finding
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Content Curation: Corporate Versus Small Business Curation

In this video, natural language processing expert Russell Wright from Theme Zoom explains the difference between premium curation for corporations and curation for small businesses.


There is some very good information for small businesses.


Here are a few things Russell talks about:


He suggests tools for aggregating information, (he mentions Curata a lot for corporations and he has a relationship with them and it almost seems like he's plugging them a lot, but stick with it, you might find one or two things that will help you along the way).


Here are a few things he talks about:


**how to have the right site architecture for good SEO


**adding context, how to use curation to show your expertise using the monitization model, he explains this in more detail.


**Provide a better valued insight or create a new conversation, give your opinion on the content you're curating, find a  creative way to add meaning without going overboard.


**You have to be clear about what service you're providing, reduce your topics and themes by only having 4 or 5 keywords so you are continually providing valuable information to your audience.


**Don't be too broad, match your topic with your brand message.


http://www.youtube.com/watch?v=UV--va4x2n0

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Taking Content Curation To Another Level - What You Need To Do

Taking Content Curation To Another Level - What You Need To Do | Curation, Social Business and Beyond | Scoop.it

Kathy Pope wrote this piece from Paper.Li Community.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


Lots of great suggestions on how to curate effectively - Below are some that caught my attention:


An important key to good content curation is publishing the right mix of unique and curated content.


**but it’s important to maintain a voice in the middle of all that content – that’s you!


There are no real hard and fast rules around how much unique content you should add into the mix.


What you do need to remember, though, is that the audience you are working hard to build and the customers you want to impress with your know-how


**will also want an overarching opinion.


**They’ll be looking for a voice that brings it all together, that stands out slightly from the curated content, and again, that’s you.


Should I fully automate my curation?


** I recommend (where possible – and it’s not always possible) that sometimes it’s a good idea to re-write the intros to articles you curate.


**Your key words could be different; your intro might describe why the article is a good read, or relating it back to a previous article you curated.


http://community.paper.li/2011/10/07/getting-the-curated-and-unique-content-mix-right/



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CurationSoft Launches the First Desktop-Based Drag and Drop Blogging Tool

CurationSoft.com announces new software which enables bloggers to take advantage of the rising trend in content curation.

 

Content publishers are always on the lookout for better tools to help them find and work with content for their curated articles. Several tools now exist as hosted solutions for reading the news, but there are limitations for publishers who need to port the content they curate to their blogs' editor for easy publishing.

 

CurationSoft http://www.curationsoft.com is the first serious player in the desktop software arena to allow content curation on many different platforms. By allowing writers to quickly type in a keyword and search YouTube, Google blog search, Twitter, and Flickr, then review and organize the results, the tool makes discovery much easier.

 

Once pictures, videos, or stories have been selected for curation into a post, along with the writer's own commentary, they can simply drag and drop the content into their editor across all blog platforms.

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Developing a social search strategy – content reigns supreme

Developing a social search strategy – content reigns supreme | Curation, Social Business and Beyond | Scoop.it

Lauren Fisher wrote this great post for Simple Zesty. She emphasizes that content is still king but it goes hand and hand with social search strategy Here's what caught my attention:

 

Making the most of social search

 

Content is the number one currency online. Whether it’s text, photo, or video, it’s what people trade in. Good content provides you with entertainment, it gets you noticed by your followers and will probably get you new followers. Brands can benefit from this by providing people with the ‘stock’ that they want to trade in.

 

What you need to recognise however, is that you need to make this content available in increasingly changing and developing formats. Now that Twitter has embedded images and videos in its search results for example, it’s important to include more of this type of content in your Twitter feed, to increase the likelihood of you getting found. A good social search strategy needs to look at how Google works, as well as the social networks themselves. Both are indicators of – and pointers to – good content.

 

http://www.simplyzesty.com/google/search/developing-a-social-search-strategy-content-reigns-supreme/

 

 

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The dangers of aggregation and curation

The dangers of aggregation and curation | Curation, Social Business and Beyond | Scoop.it
I loved this piece by Christopher S. Penn: from Awaken Your Superhero. He warns those of us who curate to be diligent about sharing content, make sure to read the piece thoroughly and understand what value you personally can add for your readers. Sometimes less is more. Don't be seduced by the headline, make sure the post has substance.

This post although short definitely delivers the goods:

http://www.christopherspenn.com/2011/05/the-dangers-of-aggregation-and-curation/



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