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Scoop.it!
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curatti
Press releases are still one of the most powerful promotional tools when it comes to building a buzz for your business. Never done one? Here are some hints No comment yet.
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Scoop.it!
This article is written by Ross Dawson, for The Future of Journalism Blog. Ross is one of my favorite people - His blog is Trends in The Living Networks - he's a media futurist and one of the best! Here are some highlights: ****Novelty, in uncovering newsworthy stories, remains as critical as ever, reinforcing the importance of traditional journalism. Investigative reporting will retain a central role in society. ****Increasingly this will involve data analysis, and often harnessing information and insights provided by many citizens. ****Reputation becomes even more important in a world of unfettered information production. ****We will have context-specific measures for the reputation of both publications and individual journalists, ****enabling their audience to decide whether to place credence in their views. ****Relevance relates news to individuals or small groups of readers, often through personalisation and localisation.' ****Journalists will provide value through a deep understanding of focused groups, the issues they face and the decisions they need to make. ****Community will shift to the centre of media revenue models, meaning that journalists will need to understand and engage well with communities of news consumers, often enlisting their assistance to curate as well as contribute to news reporting. ****Those journalists and publishers who recognise where value resides in the emerging landscape of news will prosper themselves, and create many-faceted wealth for us all. http://futureofjournalism.com.au/the-future-of-journalism-by-ross-dawson/ Curated by JanLGordon covering "Content Curation, Social Media & Beyond" |
Scoop.it!
I selected this piece by Ross Dawson for The Future of Journalism blog. Ross is one of my trusted sources and he continues to shed light on the future of journalism. My commentary: I see clear parallels between journalists and content curators and believe these are at least partly demonstrated by the points I have chosen to quote and particularly the smaller portions I bolded. I look forward to clear and growing collaborations . We have much to learn from each other. Ross also points out the trend towards personalized and local news delivery and suggests that journalists will need to understand how social curation works. And for me, this is the key to the overlap between the established profession of journalism and the still developing discipline of content curation. Ross sets the tone by stating: "There are eight aspects of news that its audience will value, be prepared to pay for, and that will provide a viable financial foundation for quality journalism in the emerging media environment." The article delves into each of these. Here's what particularly caught my attention. **Timeliness is becoming ever-more important in a world ravenous for immediacy. **Investigative reporting will retain a central role in society. Increasingly this will involve data analysis, and often harnessing information and insights provided by many citizens. **Insight, through adding context, analysis, and synthesis to news, is where some of the greatest value lies, particularly in business and political journalism. **Those who can provide this insight, be they domain experts or journalists with the requisite breadth of experience, will always have a bright future. **The skills required to present information, ideas and data in a visual and highly aesthetic format will shift far closer to the heart of what it is to be a journalist. Curated by Jan Gordon covering "Content Curation, Social Media and Beyond" Read full article here: [http://bit.ly/zn9rpM] 
nuphero's comment,
March 2, 2012 6:32 AM
Hi there
When I go to full article link, the site says it must provide account and password to login. Does this content commercial or this site is private? Thanks you. 
janlgordon's comment,
March 2, 2012 11:36 AM
Nuphero
Hi There, I just checked this link and it's something new, it wasn't like this before. I'll try to find you another link. You might also google I tried to get it on Google and it comes up the same way. So sorry, about this. Will have to check into this and see what's going on......
nuphero's comment,
March 3, 2012 1:26 PM
Hi janlgordon
Thanks for your respond. After some tricks with Google, thanks to some keywords of your curated version, I now can read the original post. So don't worry |
I selected this article from Curatti written by Susan Gilbert because it provides information on how to build your visibility with a well crafted press release.
Promoting your business online takes many channels and methods, including press releases.
Understand How to Create a Winning Press Release
As a business recognition is like gold when it comes to building an audience. I agree that publishing a news announcement can enhance your brand promotion efforts.
Gilbert goes over how to successfully write and publish a press release that gets noticed.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/fvrE30bpwU2
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