Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Keri Jaehnig Talks About Facebook Stories on Curatti On Air

Keri Jaehnig Talks About Facebook Stories on Curatti On Air | Curation, Social Business and Beyond | Scoop.it
Facebook Stories have not yet been released for Facebook Pages. But that doesn’t mean businesses can’t benefit from thei
janlgordon's insight:

In this latest video podcast interview on Curatti Keri Jaehnig, owner of Idea Girl Media, discusses how to effectively use Facebook Stories for your business.

 

Brand ambassadors can take advantage of Facebook Stories even though this is not yet available for Pages.

 

Use Facebook Stories to Build Your Brand

 

Facebook Stories are available on profiles for mobile users. I agree that in order to bring more visibility you need to take advantage of this powerful real-time video tool.

 

Jeahnig explains exactly what this feature can provide for your marketing.

 

Here's what caught my attention:

 

  • For anyone getting into live video Facebook Stories is a great tool to use. The earlier you get on board the farther ahead of the competition you will be.

 

  • A couple of ways to approach your audience is with industry news or showing them your work space. What you record depends on your niche and goals.

 

  • The human factor adds trust to your brand. You need to establish this as quickly as possible when building your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

  

Read full article here: http://ow.ly/DY7730ctEhI

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Increase Your Facebook Ads Revenue

Increase Your Facebook Ads Revenue | Curation, Social Business and Beyond | Scoop.it
Facebook ads are not only a great way to grow your business Page -- they also can help improve your website traffic and conversion rates.
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it explains how to increase your subscribers and conversions through Facebook advertising.

 

You can remind your prospects about what you have to offer directly through their Facebook account.

 

Remarket Your Social Ads For More Sales

 

By using Facebook Pixel and Custom Audiences your business can directly target ready buyers. I agree that these features can help improve your conversion rates and bring more visibility to your website.

 

Gilbert shows how to target the right market through Facebook's unique advertising platform.

 

Here's what caught my attention:

 

  • Your ads can now be displayed to your readers in several ways. This includes being able to track your ad performance, bidding for conversions through Facebook pixel, and placing your products or services in front of your interested visitors.

 

  • The more narrow your focus is within your target market the better results you will achieve. Instead of mass marketing to a larger group drill down to a specific segment.

 

  • Facebook retargeting can help your business retain its website visitors. Because they are familiar with your brand they will be more likely to make a purchase.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

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Read full article here: http://ow.ly/iisM304oIq5

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, September 21, 2016 8:55 PM
Thank you @malek :-)
janlgordon's comment, September 22, 2016 10:36 AM
Thank you @Ricard Lloria & @Skylly_W :-)
janlgordon's comment, October 7, 2016 11:01 PM
Thank you @Skylly_W :-)
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What the New Facebook Algorithm Means For Publishers

What the New Facebook Algorithm Means For Publishers | Curation, Social Business and Beyond | Scoop.it
Is Facebook addicted to tinkering with it's News Feed algorithm, or is there a method in its madness? See the trends indicated in the recent changes
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it provides a better understanding of the latest changes to Facebook's algorithm and what this means for businesses and publishers.

 

Content is now measured according to time spent on a post and the amount of 'likes' and comments.

 

Facebook Posts Are Based On Interest and Quality

 

Meaningful content is what's more important according to Facebook. I agree that the old practice of promotional posts are no longer being measured -- publishers need to adapt their strategy that reaches an audience in a way that is appealing, interesting, and compels them to read an article.

 

Capaloff explains how Facebook uses a combination of methods including who made a post, the type of content, the amount of activity being generated, and how it relates to the audience. He provides feedback from industry leaders in tech, finance, publishing, business, media, and social media.

 

Here's what caught my attention:

 

  • Always count on Facebook to tweak its algorithm. Their aim is to improve the quality of posts for users while encouraging publishers to offer content that speaks to their audiences in an authentic way.

 

  • A better user experience means better content that stands out from the rest. Facebook aims to continue to learn more about what keeps us engaged and why.

 

  • Think of your posts the same way that you do your blog. Determine how your content is of value to your community and measure their responses in order to make improvements.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.com

 

Read full article here: http://ow.ly/SbD3302PhYY

 

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janlgordon's comment, August 2, 2016 5:40 PM
Thank you Os Ishmael & @Marco Favero :-)
janlgordon's comment, August 3, 2016 10:47 AM
Thank you @Anna @Stephen Dale & @Stan Smith :-)
janlgordon's comment, August 4, 2016 10:45 AM
Thank you @Skylly_W & @Anna :-)
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Social Media and the Value of Controlling the Conversation

Social Media and the Value of Controlling the Conversation | Curation, Social Business and Beyond | Scoop.it
Social media marketing must be justified. Can we measure the value of social media and the conversation it promises?
janlgordon's insight:

I selected this article by Andrew Osegi for Kunocreativ because it addresses a topic that  every social media marketer should be concerned about.


He asks a very important question:


"How do we give value to the fleeting micro engagements that make up social media interaction?"


Some insights to get you thinking and leveraging your messages and conversations online.


Here are a few highlights:


As the web grows, so too will the number of users invested in social media networking. In order for anyone (brand or individual) to reap the benefits of social, businesses must establish a reputable (i.e. searchable) presence in their niche or industry. This takes A) time and B) money.


Your social strategy must reflect, and adhere to, the measurable data produced when posting. This data will direct how you conduct future social media campaigns - where ROI really matters. More on that in this article.


He refers to social capital - In an article by Rig Dragon, social capital is difficult to predict and measure, but most definitely applicable in social media. Social media, like advertising, creates unseen impressions too important to ignore. - Good insights here!

 

Takeaway:


Think of your social media efforts as a transaction of energy. Reciprocal conversation, online or in person, is rewarding to all parties involved.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Be a  Curatti Insider  - lots of articles like this and lots more great posts and services coming!


Read more here: http://bit.ly/1u5EDMR

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janlgordon's comment, April 30, 2014 5:08 PM
Robin Martin, thanks for sharing, always appreciated!
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How to Use Facebook Stories For Business

How to Use Facebook Stories For Business | Curation, Social Business and Beyond | Scoop.it
How To Use Facebook Stories – For Business Owners Facebook is constantly evolving and changing.  In 2017, one of the most exciting new features has been Facebook Stories! Catching headlines for being a “copycat,” it has certainly been newsworthy…. and much awaited by many. But it makes sense.  Everyone is there.  And those not there,More
janlgordon's insight:

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

 

How to build more trust and increase awareness for your brand.

 

Use Facebook Stories to Improve Your Reach

 

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

 

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

 

Here's what caught my attention:

 

  • It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

 

  • Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

 

  • Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/8JBY30aW0As

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Digitalhub's curator insight, April 19, 2017 12:41 PM

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

 

How to build more trust and increase awareness for your brand.

 

Use Facebook Stories to Improve Your Reach

 

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

 

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

 

Here's what caught my attention:

 

  • It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

 

  • Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

 

  • Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/8JBY30aW0As

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Jeff Domansky's curator insight, April 24, 2017 7:46 AM

Here's some tips on how to use Facebook Stories to market your business.

Michel Charvolin's curator insight, April 25, 2017 6:46 AM
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The Power of Facebook Live for Your Business

The Power of Facebook Live for Your Business | Curation, Social Business and Beyond | Scoop.it
Since the launch of Meerkat and Periscope, live streaming has quickly caught on. Facebook took note and officially launched Facebook Live in April 2016.
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it shows how live video can greatly improve your business reach on Facebook and beyond.

 

Attract a larger audience with Facebook Live and increase your Page interactions.

 

Improve Your Visibility in the News Feed with Live Video

 

Since the launch of real-time broadcasts on Facebook businesses now have more options to reach a larger Fan base. I agree that in order to be effective your videos should be targeted as well as of personal interest to your viewers.

 

Gilbert explains how Facebook measures live video and what this can do for your visibility. With a clear focus your business can begin engaging broadcasts that can take your viewers behind the scenes in a humanized approach.

 

Here's what caught my attention:

 

  • Live videos will show more prominently in the News Feed. As Facebook has updated its algorithm this will especially be important to pay attention to for your brand.

 

  • Users prefer entertaining and interesting videos versus educational or brand videos. Keep it fresh, fun, and informative to attract a large audience.

 

  • Improve your Page engagement, growth and blog subscribers with your live videos. A good call-to-action message will help improve your reach.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/xUzE3035MgZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, August 11, 2016 10:57 AM
Thank you @Robin Martin @Stan Smith @Anna @Micala Wilkins and @Ricard Lloria :-)
Dean Mercado's curator insight, August 11, 2016 12:24 PM
Share your insight
janlgordon's comment, August 11, 2016 2:27 PM
Thank you @Dean Mercado :-)
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How to Use Facebook Audience Insights [Infographic]

How to Use Facebook Audience Insights [Infographic] | Curation, Social Business and Beyond | Scoop.it
Facebook's Custom Audience feature is a free tool that helps your business zero in on the right target market through the connections you already have
janlgordon's insight:

Curatti is proud to present a step-by-step infographic put together by the Salesforce Canada Blog on how to use Facebook Custom Audience to generate more sales. Learn how to tap into leads and contacts who already subscribe to your business.

 

In our ongoing attempt to stay true to our brand promise of "The Editors Chaos" we will be providing blog posts like this to help you shift your thinking and give suggestions on how you can best serve your readers and/or customers.

 

Here are a few highlights:

 

Gather Information From Several Sources

 

Use this tool to target contacts such as email subscribers, LinkedIn contacts, Facebook connections, telephone numbers, and more.

 

A custom audience selection is especially useful in creating a buyer persona, and helps your business target connections who are already interested in what you have to offer.

 

Create better ads on Facebook and increase your website conversions.

 

In order to get more traction on your paid advertising your business needs to understand the needs and desires of your leads and customers. This tool will help you get closer to your social sales goals.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read more here: http://ow.ly/qVxc301sqey

 

Image: http://ow.ly/4WZF301srcw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

 

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janlgordon's comment, July 11, 2016 1:49 PM
Thank you @Skylly_W & @Ankita Kaushik :-)
janlgordon's comment, July 24, 2016 9:00 PM
Thank you @Antonio Ormachea :-)
janlgordon's comment, August 1, 2016 10:25 AM
Thank you The *Official Andreascy* :-)
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36% Trust Brands More When They Have A Social Presence #Infographic

36% Trust Brands More When They Have A Social Presence #Infographic | Curation, Social Business and Beyond | Scoop.it

By Pivot Conference - http://bit.ly/wkNX8s 

@pivotcon

 

Does a brand’s social presence impact your purchase?

An Infographic published by Mr. Youth  - http://bit.ly/zgjXLd , a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases.

 

They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.

Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase.

On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.

 

With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. 

Download herehttp://bit.ly/AcwkmT 


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