Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
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Social Media Trends for 2012 - Content Curation Leads the Way

Social Media Trends for 2012 - Content Curation Leads the Way | Curation, Social Business and Beyond |

This piece was written by Sue Reynolds for Carmine Media

Sue says:

"Based on the trends I’ve seen in 2011, the conversations I’m having with clients and the widening gap between what we need and what we have, here are my thoughts on what will be trending in social media in 2012."

Here are a few things that caught my attention:

Content Curation

As social spaces become more crowded and filled with noise -

**content curators will become a more important part of the stream.

****Curators that take the time to review, show patterns, themes, give statistics on user's habits adding  context to the content before passing it on will become a valuable resource for peer reviewed articles.

**Taking cues from these curators, brands will become part of the de facto news media as they curate and stream relevant content to their followers.

integration of marketing and IT

Many businesses struggle with where to house the social media team. Many land in the marketing department, which can cut them off from access to the technology they need to do their jobs effectively, not to mention run the risk of becoming too “marketing” in their messaging.

**As social media becomes more integrated into business I believe we’ll see an integration of marketing and IT.

**In my corporate position I’m housed with IT, which I believe is crucial. I have access to designers, SEO analysts, programmers and WordPress developers, so if I need a Facebook tab, help with optimizing a blog or the latest keyword research, I can just turn around and ask.

Many social media professionals are housed in marketing departments, siloed away from IT functions.

Some are dealing with an IT department housed offsite or even overseas. Time differences and lack of access to data make it difficult for these professionals to work quickly and effectively so I think we’ll start to see a convergence of IT and marketing as we increase our social technology.

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

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How the U.S. Consumes Real-Time Entertainment Online [INFOGRAPHIC]

How the U.S. Consumes Real-Time Entertainment Online [INFOGRAPHIC] | Curation, Social Business and Beyond |

This was posted by Charlie White on Mashable 


"Online entertainment as an all-streaming entertainment cornucopia is rapidly approaching. You might be surprised how quickly the transition is taking place.''

When you look at this infographic from Sandvine (a company that makes devices that assist broadband providers with throttling the connections of their users, so they should know about high bandwidth usage), you’ll see how the long-heralded convergence of broadband and entertainment is almost there. It’s not all-streaming yet, but close to it.

In fact, according to Sandvine’s Global Internet Phenomena Report for Fall 2011, if you’re subscribing to broadband Internet service, 96% of you were using some sort of real-time online entertainment each month.

Beyond that, using some combination of broadband-tapping devices such as smart TVs, gaming consoles, settops, smartphones and tablets, “55% of all real-time entertainment traffic” is coming from sources other than cable or broadcast TV, says Sandvine.

****That number is only going to get bigger. Will streaming ever completely replace broadcast and cable TV?

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