Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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How To Leverage the Science of Relationships to Gain True Influence

How To Leverage the Science of Relationships to Gain True Influence | Curation, Social Business and Beyond |
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re
janlgordon's insight:

This is a great article by copyblogger on how to gain true influence and the "science" behind leveraging relationships.

Here are some highlights:

*. Influence is driven by creating a relationship between two parties - where one sees the other as truly knowlegable about a prticular product or service.

* Establishing influence is a multi-step process that moves the influenced through four key stages

There is a "science" or method to doing this effectively he uses the term Propinquity - the dictionary defines this as:

Propinquity - Noun
  1. The state of being in close to someone or something; proximity.
  2. Close kinship.

There is physical propinquity and psychological propinquity - being that most of us use content to reach, engage and build relationships, he uses content creation as a means of creating influence an building trusted relationshiops.

Propiinquity theory tells us:

* the more often people see your content, the better they get to know you.

*Each time someone is exposed to your content, they are interacting with you, your thoughts and beliefs.

*This leads to a feeling of knowing you, because it mirrors how we get to know people in the real world.

Selected by Jan Gordon for Curatti covering "Curation and Social Business"

Read more here: []

Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!
Philippe Trebaul's comment, September 9, 2013 11:48 AM
You're all totally true. I really agree with you. I would add that "followers" are (normally, except for fake profiles...) persons. And persons MUST be respected. I agree too with you, Sigrid, concerning the fact that influence could be better mesured by interactions. Thx a lot for your reactions. It's very kind from you! Have a great week. Best regards :) Philippe
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Twitter Now The Fastest Growing Social Platform In the World

Twitter Now The Fastest Growing Social Platform In the World | Curation, Social Business and Beyond |
The most detailed study of social media ever conducted
janlgordon's insight:

This piece by Globalwebindex has some amazing new information about Twitter, once seen as more of a niche social network according to research in 2009, but not anymore!


Jan Gordon: Note, Globalwebindex hasn't revealed the source of their data to date - here is a link from October 2012 with some findings and sources on Twitter and what's going on: - scroll to the bottom of the page.

Here are some highlights from this article:


**GWI.8, the Q4 2012 dataset from GlobalWebIndex, shows that the number of active Twitter users grew 40% from Q2 2012 to Q4 2012.

**This is equal to 288 million monthly active users (claimed to have used or contribute to Twitter in the past month) across the 31 markets currently

**researched by GWI (representing nearly 90% of the global internet population aged 16 to 65). That marks a whopping growth rate in active users of 714% since July 2009.

An incredible 21% of the global internet population now use Twitter actively on a monthly basis.

 What Does This Mean for Brands?

Using Twitter is becoming more relevant than ever, but we need to be aware of how any given audience engages with Twitter. Difference in usage patterns will reflect the local market norms, generational gaps, and privacy concerns

**it impacts the nature of the target audience who are active and the type of brands for which it would be relevant.

**All of this, of course, is dependent on running detailed analysis of your target audience and the local market context.

We also need to consider the changing nature of usage. The growing interaction with brands makes customer service and staff interaction a must if Twitter is employed as a communication channel.

**Also, the growing usage of Twitter as a discovery tool means that content is absolutely critical for brands.

**Overall, content is the ever growing mega opportunity of the new social landscape.

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

Read full article here: []

Gust MEES's curator insight, February 15, 2013 12:22 PM

Check also:


Gust MEES's curator insight, February 15, 2013 12:24 PM

Check also:


Gaurav Pandey's curator insight, February 16, 2013 8:34 PM

Great study on Twitter!

Here's another link to help you better engage on this platform

Also, download their Twitter guide for small businesses, the link's on the top right hand side of the page. The guide comes from Twitter and is very helpful if you want to use Twitter to spread the word on your business.

And finally, thank you Gust MEES ( for sharing some really meaningful stuff! Do follow the guy for some great tips and insights. 

Cheers! And if you like if, please share 'coz social is all about sharing and caring :) 

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Is Content the New Currency?

Is Content the New Currency? | Curation, Social Business and Beyond |
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.
janlgordon's insight:

Interesting article from Fast Company written by Geoffrey Colon.

Today the word currency is being used frequently - in this context - the new currency is content in the online world. It has particular meaning to me and many of us who curate or create content to engage, inform and build communities for a variety of reasons.

Content that has substance, informs, meets the needs of the audience gains trust - trust builds relationships, relationships can lead to commerce, communities with shared interests, knowledge networks, innovation and much more.

Here are a few things that caught my attention:

Content creates equity much like stocks and bonds. The more subject matter expertise a brand brings to the table, the more business they can create. This expertise is displayed in the form of content

Financial transactions ussed to buy status. Now, content buys earned trust.

Content has meaning beyond the data it contains. It can be shared and exchanged with others to acquire additional knowledge—much like a traditional currency.

Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"

Read full article here:

janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?

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YouTube Changes: Everything You Need To Know

YouTube Changes: Everything You Need To Know | Curation, Social Business and Beyond |

Aaron Biebert wrote this timely and very helpful piece on his blog 8pmWarrior about all the new changes on Youtube.

YouTube announced changes to channels that feature a news feed integrated with Google+, Twitter, and Facebook for videos shared on other platforms.

Here's an intro:

"I’m sharing from experience as a producer of several online shows and video productions that were created to build community and sell a product in a social savvy way".

Video changes the game.

Here’s why YouTube matters:

**YouTube is the #2 search engine in the world (think SEO)It is the largest video-based social network

**Google+ is now integrated even closer with YouTube for additional community building (more on the way)

**YouTube is simple to use and even offers a free video editing feature Video is perfect for the Attention Era

Lots of valuable "how-to" information here.

Aaron says:

"If you have any questions about the new YouTube upgrade, feel free to post the questions below, on the 8pm Warriors Facebook discussion forum, or on twitter @Biebert I'll do my best to answer or point you in the right direction".

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

See full article here: []

Aaron Biebert's comment, December 5, 2011 4:19 AM
Jan, once again...thank you for sharing my post. You are so helpful and thoughtful. I really appreciate it.

Hopefully it gets folks thinking more about video. Now's the time.
janlgordon's comment, December 5, 2011 9:48 AM
@Aaron Biebert
It's a pleasure to share your articles thank you for always posting quality information and inspiration. Yes, video is a very important part of the media/marketing mix. Would love to chat with you offline soon, let's DM and set something up.